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bytedance

Why brands are testing Lemon8 even as TikTok dominates budgets
bytedance social media marketing tiktok By Marielle Descalsota

ByteDance’s lifestyle platform is a lower-funnel discovery playground, where saves, search behaviour and nano-creators matter more than follower counts.

TikTok divests US operations, CEO Chew says in memo
bytedance tiktok By Staff Reporters

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.​

TikTok pushes apps to broaden marketing efforts beyond downloads
apps bytedance nikhil rolla tiktok By Robert Sawatzky

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

Trump teases US-China TikTok deal
bytedance donald trump tiktok By Julia Walker

TikTok will avoid going dark nationwide on Wednesday, and buyer plans are set to be finalised on Friday.

TikTok to build new app for US users ahead of potential sale
bytedance tiktok By Jyoti Rambhai

ByteDance is developing a new version of its TikTok app to be launched in US app stores in September, according to a report by The Information.

TikTok turns lights back on after assurances from president-elect Donald Trump
bytedance donald trump meta shou zi chew tik tok ban us By Luz Corona

The Chinese-owned social platform went dark on Saturday night after months of debate with the Supreme Court.

Bracing for a ban: What to know about a world without TikTok
bytedance tiktok xiaohongshu By Julia Walker

The app could disintegrate, sending users and marketers on a mission to find another go-to platform.

TikTok names Rema Vasan head of North America and global gaming business marketing
bytedance gaming tik tok By Brandon Doerrer

Vasan has been with TikTok since May 2022.

TikTok needs creators to save itself
bytedance creators tiktok By Brandon Doerrer

Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.

TikTok: The new ‘eye level’ for CPG brands in the digital era
bytedance fmcg tiktok By Staff Writer

In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.

How can Douyin generate a new growth curve for the luxury industry?
bytedance douyin luxury By Staff Writer

For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.

TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row
bytedance tiktok By Arvind Hickman

A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.

Indonesia learns the joy of TikTok in new brand campaign
bytedance indonesia mc saatchi tiktok By Staff Reporters

News anchor and influencer Najwa Shihab fronts a campaign by M&C Saatchi Indonesia that stresses the diversity of content available on the platform.

Kuaishou: TikTok’s Chinese nemesis
bytedance douyin tencent tiktok By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.

Douyin: More than the Chinese version of TikTok
bytedance china douyin marketing media platforms tiktok By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

China unblocks internet links: A big change for marketers
alibaba bytedance china douyin marketing regulation strategy tencent By Humphrey Ho

China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.

TikTok to marketers: Go native and multigenerational
bytedance tiktok By Sabrina Sanchez

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

Exclusive: TikTok's Sameer Singh on leading business solutions in SEA
bytedance tiktok

The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat.

Bytedance to layoff a huge chunk of Indian employees
bytedance tiktok By Campaign India Team

Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent

How brands should navigate Douyin’s 600 million daily users
bytedance china douyin marketing By Julienna Law

With over 600 million active daily users, Douyin offers brands broad access to increasingly important consumers: China’s Gen Z and millennials.