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Why brands are testing Lemon8 even as TikTok dominates budgets
bytedance social media marketing tiktok By Marielle Descalsota

ByteDance’s lifestyle platform is a lower-funnel discovery playground, where saves, search behaviour and nano-creators matter more than follower counts.

TikTok divests US operations, CEO Chew says in memo
bytedance tiktok By Staff Reporters

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.​

TikTok pushes apps to broaden marketing efforts beyond downloads
apps bytedance nikhil rolla tiktok By Robert Sawatzky

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

Trump teases US-China TikTok deal
bytedance donald trump tiktok By Julia Walker

TikTok will avoid going dark nationwide on Wednesday, and buyer plans are set to be finalised on Friday.

TikTok to build new app for US users ahead of potential sale
bytedance tiktok By Jyoti Rambhai

ByteDance is developing a new version of its TikTok app to be launched in US app stores in September, according to a report by The Information.

TikTok turns lights back on after assurances from president-elect Donald Trump
bytedance donald trump meta shou zi chew tik tok ban us By Luz Corona

The Chinese-owned social platform went dark on Saturday night after months of debate with the Supreme Court.

Bracing for a ban: What to know about a world without TikTok
bytedance tiktok xiaohongshu By Julia Walker

The app could disintegrate, sending users and marketers on a mission to find another go-to platform.

TikTok names Rema Vasan head of North America and global gaming business marketing
bytedance gaming tik tok By Brandon Doerrer

Vasan has been with TikTok since May 2022.

TikTok needs creators to save itself
bytedance creators tiktok By Brandon Doerrer

Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.

TikTok: The new ‘eye level’ for CPG brands in the digital era
bytedance fmcg tiktok By Staff Writer

In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.

How can Douyin generate a new growth curve for the luxury industry?
bytedance douyin luxury By Staff Writer

For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.

TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row
bytedance tiktok By Arvind Hickman

A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.

Indonesia learns the joy of TikTok in new brand campaign
bytedance indonesia mc saatchi tiktok By Staff Reporters

News anchor and influencer Najwa Shihab fronts a campaign by M&C Saatchi Indonesia that stresses the diversity of content available on the platform.

Kuaishou: TikTok’s Chinese nemesis
bytedance douyin tencent tiktok By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.

Douyin: More than the Chinese version of TikTok
bytedance china douyin marketing media platforms tiktok By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

China unblocks internet links: A big change for marketers
alibaba bytedance china douyin marketing regulation strategy tencent By Humphrey Ho

China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.

TikTok to marketers: Go native and multigenerational
bytedance tiktok By Sabrina Sanchez

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

Exclusive: TikTok's Sameer Singh on leading business solutions in SEA
bytedance tiktok

The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat.

Bytedance to layoff a huge chunk of Indian employees
bytedance tiktok By Campaign India Team

Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent

How brands should navigate Douyin’s 600 million daily users
bytedance china douyin marketing By Julienna Law

With over 600 million active daily users, Douyin offers brands broad access to increasingly important consumers: China’s Gen Z and millennials.

TikTok granted 15-day extension for US deal
bytedance tiktok

Chinese-owned short video app now has until November 27 to receive approval from US officials over its proposed deal with Oracle and Walmart.

Pakistan reverses TikTok ban
bytedance pakistan tiktok

Pakistan's telecommunications regulator said TikTok has "assured" it that it will moderate content "in accordance with societal norms and the laws of Pakistan".

TikTok banned in Pakistan
bytedance pakistan tiktok

Short video app "failed to fully comply" with Pakistan's requests and now faces tricky government negotiations in yet another market.

TikTok calls for social-media coalition to address spread of harmful content
bytedance misinformation tiktok

Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.

TikTok appoints 'Safety Advisory Council' in APAC
bytedance misinformation tiktok

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.

US greenlights TikTok-Oracle deal; fate now lies with China
bytedance privacy tiktok trump

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

TikTok chooses agencies for six-figure policy and public affairs briefs
bytedance tiktok By Ian Griggs

Short video platform has appointed UK agencies Headland and Stonehaven to help navigate its corporate and political challenges.

TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered
bytedance tiktok

ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.

TikTok makes slew of senior hires in ANZ
bytedance tiktok

Short video app, which is currently being investigated in Australia, has secured top executives from across the media and technology industries.

Three PR lessons from TikTok’s embattled global operations
bytedance pr tiktok By Yaling Jiang

From a lack of homework on local markets, to inadequate differentiation from its parent and the belated appointment of company face hobbled the company's plans.

TikTok's sale plans could be hampered by new Chinese export rules
bytedance douyin tiktok

US-China tensions escalate as Beijing rolls out restrictions on technology exports that could hamper TikTok's government-mandated US sale.

TikTok CEO Kevin Mayer to resign amid political turmoil
bytedance tiktok

Mayer tells employees that TikTok's political pressures across the world have altered the role he signed up for.

TikTok to sue US government: What do social-media users think?
bytedance tiktok

Commentators have pointed out that TikTok's lawsuit against a potential ban in the US jars with China's closed internet ecosystem; while Chinese netizens believe TikTok has been too slow to react.

TikTok launches global ad campaign as Donald Trump's deadline looms
bytedance campaign tiktok By Ben Londesbrough

'It starts on TikTok' has launched in US and will run in other markets such as Southeast Asia from September.

Exclusive: An inside look at how TikTok is cosying up to agencies
brand safety bytedance tiktok

TikTok is hoping to gain the favour of agency holding groups as it looks to nurture a portfolio of loyal backers in the face of corporate and political challenges. But are agencies on board?

ByteDance reportedly in talks with Reliance Jio to salvage TikTok in India
apple bytedance tiktok

India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.

Should brands rethink their TikTok strategy?
bytedance microsoft sounding board tiktok By Staff Reporters

SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.

Fair and free markets go out the window in America’s TikTok grab
bytedance microsoft tiktok trump By Robert Sawatzky

The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.

TikTok latest: As Microsoft meets Trump to pursue US buyout, the app faces Australian investigations
bytedance douyin microsoft tiktok By Robert Sawatzky

Over the weekend, Microsoft's CEO met US President Donald Trump who has vowed to ban the Chinese-owned app in the US, while Australia says it's investigating TikTok's security risks.

Decoding professional user-generated content on Douyin
bytedance douyin influencers media tiktok By Jennifer Zhuang

One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.

As TikTok works on US troubles, it now faces a ban in Pakistan
bytedance tiktok

Embattled video-sharing app has been issued a final warning by the Pakistan government, as it explores several moves to appease concerns in the US.

TikTok is in the crosshairs of a political battle
bytedance douyin tiktok

Banned in India, facing a ban in the US, switching platforms in Hong Kong. Will the social-media darling survive being the target of geopolitical unrest?

TikTok ban in India: What does this mean for influencer marketing?
bytedance india tiktok By Staff Reporters

SOUNDING BOARD: TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.

TikTok defends its user privacy and security measures after India ban
bytedance douyin india privacy tiktok video By Robert Sawatzky

TikTok India head said app would never share information with the Chinese government and will meet with concerned Indian government stakeholders.

TikTok marketing director moves to US to lead new agency unit
bytedance tiktok

Lionel Sim has relocated from Beijing to New York to take up a new role at the short-video platform as head of global agency.

The smart money for TikTok shows China is a growing force in media
bytedance china tiktok By Gideon Spanier

TikTok's growth raises a wider question about whether the Western ad industry is slipping behind.

TikTok faces criticism in India over content moderation
bytedance india tiktok ugc By Carol Huang

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

Ex-Disney executive joins ByteDance as COO
bytedance china global marketing By Carol Huang

ByteDance took another step on its globalisation process by hiring Disney-veteran Kevin Mayer for operation.

TikTok unveils debut TV ad
bytedance tiktok By Omar Oakes

Social.Lab turned around first linear TV spot within a month from brief to launch.

TikTok launches family mode in latest safety push
brand safety bytedance marketing tiktok By Omar Oakes

Move is latest attempt to improve the safety of the environment for young users.

Shifting CNY norms open up new opportunities for marketers
bytedance china chinese new year cny UM By Rahul Sachitanand

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

TikTok increases age limits for gifts and streaming
bytedance influencer marketing influencers kol tiktok By Omar Oakes

Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.

TikTok hunting for agency to dominate SXSW with 2020 project
bytedance tiktok By Oliver McAteer

The social media giant wants to show the world it's more than just a meme-generator.

ByteDance attracts 23% of China digital spend: R3 forecast
adspend bytedance china digital douyin ott r3 top of the charts By Staff Reporters

TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.

TikTok: social media in the fast lane
bytedance douyin tiktok ugc video By Omar Oakes

It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?

Baidu shows resilience as revenue grows
baidu bytedance meituan By Staff Reporters

The Chinese internet search giant has been under pressure from competitors like Meituan and Bytedance.

TikTok launches 'Fun and safe' campaign to address young user concerns
bytedance privacy tiktok By Omar Oakes

Short-form mobile video app has faced wave of negative press this year.

TikTok bans political ads
bytedance douyin tiktok

The blanket ban comes at a time when China's influence over the social video app is coming to light

TikTok syncs with PHD for global media
bytedance china india phd tiktok By Omar Oakes

Social video site known for lip-syncing uploads chooses Omnicom for global media planning and buying outside of China.

The MAD world of short videos
bytedance tiktok By Karen Cheah

User-generated short videos are exploding now, but to be successful they must be meaningful, authentic and differentiated.

How Adidas China and TBWA won the first ever TikTok Lion
bytedance cannes lions douyin tbwa tiktok By Olivia Parker

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

At TikTok, Akira Suzuki wants to usher in a new era for marketing
bytedance Dentsu tiktok By David Blecken

The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.