When it comes to Playboy in China, sex doesn’t sell — the bunny logo does
Playboy is looking to revamp its brand image in China during the Year of the Rabbit. But after 30 years of licensing, is it too late for a turnaround?
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Nike and RTFKT step into the future with first native Web3 sneaker
After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.
Vivo, Wanda and other Chinese brands score big at FIFA World Cup Qatar 2022
To make the most of this heightened interest, Chinese social media platforms are doubling down on their World Cup content.
Hermès, L’Oréal bounce back in China despite ongoing lockdowns
Despite talks of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products.
As beauty brands shutter stores in China, can the metaverse offer a second chance?
Affordable beauty labels in particular have faced numerous challenges in the market, from pandemic-induced disruptions to the rise of domestic competitors.
As Q1 results disappoint, should brands look beyond China?
Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.
Which Chinese brands are among the world's most valuable?
According to Brand Finance's recently released global brand rankings, one Chinese sportswear label is giving Nike, Adidas and Puma a run for their money.
Can Perfect Diary take C-beauty global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage?
Burberry sales rebound after Chinese boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55%.
Anta's ascent: The Chinese brand about to beat Adidas
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands?
As idol troubles continue, brands still bank on crazed fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China.
Hong Kong retail sales rebound despite labour shortage, thanks to mainland tourism
Hong Kong’s retail sales jumped 31.3% in February due to low 2022 figures and an upswing in tourist arrivals. But is it too early to get excited?
Everlane becomes latest US brand to exit China
Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong?
Mango and other ‘masstige’ brands shutter after struggling in China. Can the US offer hope?
Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion.
Why SK-II’s storytelling still resonates with Chinese consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China
Full steam ahead for Shein despite mounting concerns
Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.
Is Nike’s growth chapter in China coming to a close?
Analysts are advising investors against buying Nike shares, saying it’s unlikely to meet its growth target in light of the brand’s woes in China. Photo: Nike's Xiaohongshu account.
China says no to gossip and star chasing
Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.
Is K-beauty’s reign coming to a close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.
How China’s ‘996’ culture is changing
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth "lie flat" in protest, how should brands respond?
Could Douyin give Tmall, JD a run for their money?
From flagship stores to payment services, Douyin continues to bolster its ecommerce capabilities. But will this be enough to beat out bigger tech foes?
Are China’s 'Little Fresh Meat' idols losing their luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing?
Apple sets record quarter thanks to China’s 5G appetite
Apple’s revenue in China jumped a staggering 87 percent to $17.7 billion, propelled by strong demand for its first 5G smartphone.
JD.com posts 31% jump in Q4 revenue
China’s ecommerce giant drove US$34.4 billion in revenue in the fourth quarter, reiterating the staying power of online shopping.
How brands should navigate Douyin’s 600 million daily users
With over 600 million active daily users, Douyin offers brands broad access to increasingly important consumers: China’s Gen Z and millennials.
Chinese New Year isn’t looking overly prosperous for luxury
With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.