ByteDance’s lifestyle platform is a lower-funnel discovery playground, where saves, search behaviour and nano-creators matter more than follower counts.
True
social media marketing
Why brands are testing Lemon8 even as TikTok dominates budgets
bytedance
social media marketing
tiktok
Social media agency Spin expands to APAC with Sydney hub
max whicher
shannon johnston
social media marketing
spin
EXCLUSIVE: The London-born agency, fresh off wins with Fortnum & Mason, Google Cloud, Five Guys, among others, has launched in APAC with Shannon Johnston at the helm.
Out-of-phone: What happens when creator content leaves the feed?
loreal
ooh
outdoor
outofphone
social media
social media marketing
tiktok
TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
Facebook, YouTube most popular social media platforms for product discovery: report
facebook
product discovery
social media marketing
youtube
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
TubeMogul adds capability to buy video advertising on Facebook and Instagram
facebook
instagram
social media marketing
video
SINGAPORE - TubeMogul has announced that it is one of the first video platforms to be awarded the Facebook Marketing Partner badge.
OPINION: Social-media content and intellectual property
media
social media
social media marketing
With sharing and remixing of content inherent in social networking, how can brands respect intellectual property ownership while also protecting their own IP? Natasha Zhao, lead consultant at Blugrapes, offers the three 'C's of IP.
SOCIAL MEDIA REPORT: Brands get with the programme
agencies
asia
brands
facebook
social media
social media marketing
twitter
youtube
A recent survey finds that the majority of companies in Asia are using social media as part of their marketing strategies.
INTERVIEW: Facebook APAC vice-president of sales Erik Johnson
facebook
social media marketing
ASIA-PACIFIC - In an exclusive interview with Campaign Asia-Pacific, Facebook's vice-president of sales for the region, Erik Johnson, discussed the Timeline launch and urges brands develop the 'new muscles' required to make social media the core of every campaign.