True

outdoor

‘We are trying to make OOH relevant for the performance age’: Billups CEO
billups david krupp ooh outdoor By Ravi Balakrishnan

David Krupp outlines his gameplan to bring measurability, ROI, and excitement to OOH—a space notoriously low on the priority list for many marketers.

Out-of-phone: What happens when creator content leaves the feed?
loreal ooh outdoor outofphone social media marketing tiktok By Rahat Kapur

TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
outdoor By Staff Reporters

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Third of brands to boost programmatic DOOH spend in next 18 months
advertising media outdoor By Ben Bold

Survey was conducted among 1,200 advertisers and agencies.

China’s outdoor market set to keep growth in post-zero Covid era
china outdoor podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.

Outdoor advertising in Hong Kong is far from dead
dooh omg ooh outdoor phd By Antony Yiu

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Why Hong Kong’s outdoor advertising is underperforming
hong kong ooh outdoor research By Chris Kyme

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Google enters DOOH space: What does this mean for marketers?
adtech dooh google ooh outdoor By Matthew Keegan

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?

Micro-doors open up career doors in university campaign
australia inspiration station outdoor By Staff Reporters

INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.

Cannes Lions: Dove's 'Courage is beautiful' and BK's 'Moldy Whopper' win big in print and outdoor
cannes lions design outdoor By Ben Bold

The first batch of Lions announced included the Print & Publishing, Outdoor and Design Lions.

IPG Mediabrands launches Rapport in China
dooh ipg ipg mediabrands ooh outdoor By Staff Reporters

Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.

Social media is saving outdoor
instagram ooh outdoor By Katie Ewer

Or is it the other way around?

Talon Outdoor names Barry Cupples as global CEO
ooh outdoor By Gideon Spanier

Former Omnicom media buyer will drive expansion.

Reaching boxed in teenagers with subtle outdoor ads
outdoor the monkeys By Ad Nut

The Monkeys and The Reach Foundation are behind this series of outdoor and print ads.

JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong
ads automation dooh hong kong outdoor By Jenny Chan 陳詠欣

Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.

Alibaba buys minority stake in Focus Media to engage with shoppers on the move
advertising alibaba outdoor By Jenny Chan 陳詠欣

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.

Outdoor winners: Cannes Lions 2018
greenpeace KFC ogilvy outdoor By Staff Reporters

Ogilvy Hong Kong and Dentsu Jayme Syfu win Gold in the Outdoor category at Cannes.

Reasons to love the 'world's most boring billboard'

ad nut outdoor sweden By Ad Nut

Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.

10 of the best creative bus and train handle ads in Asia
advertising asia outdoor By Olivia Parker

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

Cannes 2016: Colenso BBDO Auckland wins Outdoor Grand Prix
awards outdoor By Matthew Miller

Campaign that turned waste from beer brewing into biofuel adds to award haul