We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.
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The 2025 Wrap: Work that captured the industry's heart
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From the historic sounds of Korea’s Liberation Day to improving women's hearing through hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.
Discord rolls out rewarded, gamified ads called Sponsored Quests
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Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
Dear perfume brands, what we need is a ‘shot’ of clarity
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While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
World Environment Day 2022: The Work
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View the work here
Google removed 3.1 billion ads for violating its policies last year
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The tech giant revealed the number in its annual Ads Transparency Report
Facebook's strong earnings clouded by concerns over iOS privacy controls
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Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online.
In the post-cookie world, context, sentiments and emotions can better target ads
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As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.