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Meta rolls out ads on Threads globally, introduces new ad formats
ads meta threads By Matthew Keegan

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.

Porsche deletes post on Threads that said ‘9.11 is my favourite time of the day’
meta porsche threads By Diana Bradley

Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
community notes fact checking instagram meta threads By Joseph Arthur

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Meta introduces ads on Threads
advertising meta threads By Jyoti Rambhai

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.

Meta's fact-check fail is a threat to brand safety
donald trump factcheck instagram meta threads By Danny Molyneux

The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.

Why Meta’s pivot on fact-checking is the right move
donald trump instagram meta threads By Ramakrishnan Raja

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
donald trump instagram meta threads By Nikita Mishra

Traditional fact-checking will make way for X-inspired "Community Notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.

Why Bluesky is emerging as X's most promising advertising alternative
elon musk instagram threads tiktok x By Rahat Kapur

With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing
ai linkedin meta reddit threads tiktok youtube By Staff Reporters

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.

One year of Threads: Where does X's challenger stand among rivals?
elon musk instagram mark zuckerberg meta threads x By Matthew Keegan

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

The honeymoon phase is over for Threads — here are the features that could bring brands back
meta threads x By Brandon Doerrer

As user count has declined, so has brand interest.

How Threads can avoid unraveling
instagram meta threads By Jessica Heygate

From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream.

Threads: A brand engagement powerhouse or a fad?
instagram meta threads By Noel D'souza

Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode

How brands like Wendy’s, Maybelline and Duolingo are navigating Threads
duolingo instagram meta threads By Brandon Doerrer

Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.

Twitter blocks links to Threads as traffic drops
instagram meta threads By Staff Reporters

Twitter users have reportedly been unable to find links to Threads on the platform.

Advertising execs: Threads’ built-in scale gives it a leg up on Twitter competitors
meta threads By Campaign US

According to advertising executives, Threads has several advantages over other rival Twitter apps — most notably, being owned by Meta. But will it replace Twitter?

Unravelling Threads: What Meta's Twitter rival means for comms pros
elon musk mark zuckerberg meta threads By Ruth Lee

Amid yet another tumultuous week at Twitter, Meta has dropped the biggest spanner-in-the-works yet for the bluebird: the announcement that Twitter-copycat, Threads has launched.

6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
instagram meta threads By Brandon Doerrer

The Instagram-based app launches on Thursday.

Instagram introduces messaging app for 'Close Friends'
instagram threads By Staff Reporters

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.