Campaign US’ favorite holiday ads of 2022
From tearjerkers to fuzzy-feeling ads, these campaigns got us into the festive spirit.
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Kanye West antisemitism fallout spotlights risks of celebrity endorsements
In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands. For those with a low risk tolerance, humans may not be an option.
Advertising execs: Threads’ built-in scale gives it a leg up on Twitter competitors
According to advertising executives, Threads has several advantages over other rival Twitter apps — most notably, being owned by Meta. But will it replace Twitter?
Creatives dissect the tone of Super Bowl LVII ads
From ‘goofy’ to ‘tone-deaf’, Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.
The 2022 CMO 50
Revealing Campaign US' second annual list of 50 marketers setting the bar and changing the game.
Ryan Reynolds warns people not to 'Aviation and Mint'
The satirical PSA delivers an important reminder for Aviation Gin drinkers and Mint Mobile users.
Mobile click fraud jumped 62% globally during peak COVID-19 months
In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
Campaign US expands editorial team
Mariah Cooper joins as associate editor, Sabrina Sanchez joins as reporter.
Coronavirus aftermath: What agencies in adland will emerge stronger?
SOUNDING BOARD: "In this case, the meek shall not inherit the earth."
Why FTC and US state antitrust suits probably won’t impact Facebook’s ad business
The US Federal Trade Commission and 46 state attorney generals filed a sweeping antitrust lawsuit against the platform last week.
Yellowtail finds joy in the details with bright new campaign
Upbeat cheery effort for Aussie winery runs in stark contrast to many dreary portrayals of life in 2020.
Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot
Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.
Nike inspires voter turnout through powerful athlete stories
"You Can't Stop Our Voice" carries on Nike's tradition of bold work featuring athletes-turned-activists.