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Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
ai ai ads artificial intelligence automation mark zuckerberg meta sounding board By Matthew Keegan

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.

At its core, ‘Careless People’ is a cautionary tale of disillusionment
book review careless people mark zuckerberg meta oped

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

The great corporate pretence is finally over
2024 us election amazon donald trump elon musk jeff bezos mark zuckerberg meta tech giants x By Rahat Kapur

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

Cindy Gallop calls for adland to wield financial power against tech giants
cindy gallop dei editors picks mark zuckerberg meta thelongview By Cindy Gallop

“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.

The advertising dilemma in a post-fact world
brand safety community notes content moderation fact checking mark zuckerberg meta x By Matthew Keegan

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

Former UK deputy PM Nick Clegg leaves Meta ahead of Trump’s return
mark zuckerberg meta nick clegg By Reem Makari

Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta’s president of global affairs after nearly seven years.

One year of Threads: Where does X's challenger stand among rivals?
elon musk instagram mark zuckerberg meta threads x By Matthew Keegan

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

How X responded (again) after Meta’s worldwide outage
elon musk instagram mark zuckerberg meta x By Ewan Larkin

The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.

India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg
advertising business messaging instagram mark zuckerberg meta whatsapp By Campaign India Team

The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai

Can Meta ever match the heights of its Facebook heyday?
brand health check mark zuckerberg meta By Matthew Keegan

BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?

Meta’s revival picks up in Q2 as revenue grows 11%
ad spend mark zuckerberg meta By Jessica Heygate

Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth.

Unravelling Threads: What Meta's Twitter rival means for comms pros
elon musk mark zuckerberg meta threads By Ruth Lee

Amid yet another tumultuous week at Twitter, Meta has dropped the biggest spanner-in-the-works yet for the bluebird: the announcement that Twitter-copycat, Threads has launched.

Zuckerberg announces Meta job cuts in wake of ad downturn
layoffs mark zuckerberg meta By Ida Axling

More than 11,000 staff at the Facebook, WhatsApp and Instagram are affected.

Meta asks investors to be ‘patient’ as profit plummets and revenue declines
earnings instagram mark zuckerberg meta reels By Jessica Heygate

Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.

Meta to slow pace of long-term investments amid turbulent Q1
earnings instagram mark zuckerberg meta reels By Jessica Heygate

Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.

A peek into the metaverse: How to prevent a virtual world from becoming a dystopian nightmare
mark zuckerberg

As big tech scrambles to build the metaverse, five technology experts prophesy what our lives will look like inside a virtual world, whether privacy and governance will be established, and how brands will occupy the space.

Facebook signs deal with News Corp in Australia
australia google mark zuckerberg news regulation By Staff Reporters

Tech platform will pay media conglomerate an undisclosed fee to use its content.

How brands can leverage emerging audio platforms like Clubhouse
brands elon musk mark zuckerberg By Sabrina Sanchez

Accessibility and authenticity are keys to audio renaissance.

Facebook's strong earnings clouded by concerns over iOS privacy controls
ads advertising earnings mark zuckerberg results By Rahul Sachitanand

Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online.

Top 27 Facebook outrages of 2020
mark zuckerberg misinformation regulation transparency By Bob Hoffman

THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.