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Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

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As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.

At its core, ‘Careless People’ is a cautionary tale of disillusionment

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Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

The great corporate pretence is finally over

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From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

Cindy Gallop calls for adland to wield financial power against tech giants

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“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.

The advertising dilemma in a post-fact world

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Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

Former UK deputy PM Nick Clegg leaves Meta ahead of Trump’s return

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Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta’s president of global affairs after nearly seven years.

One year of Threads: Where does X's challenger stand among rivals?

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Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

How X responded (again) after Meta’s worldwide outage

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The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.

India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg

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The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai

Can Meta ever match the heights of its Facebook heyday?

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BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?

Meta’s revival picks up in Q2 as revenue grows 11%

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Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth.

Unravelling Threads: What Meta's Twitter rival means for comms pros

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Amid yet another tumultuous week at Twitter, Meta has dropped the biggest spanner-in-the-works yet for the bluebird: the announcement that Twitter-copycat, Threads has launched.

Zuckerberg announces Meta job cuts in wake of ad downturn

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More than 11,000 staff at the Facebook, WhatsApp and Instagram are affected.

Meta asks investors to be ‘patient’ as profit plummets and revenue declines

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Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.

Meta to slow pace of long-term investments amid turbulent Q1

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Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.

A peek into the metaverse: How to prevent a virtual world from becoming a dystopian nightmare

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As big tech scrambles to build the metaverse, five technology experts prophesy what our lives will look like inside a virtual world, whether privacy and governance will be established, and how brands will occupy the space.

Facebook signs deal with News Corp in Australia

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Tech platform will pay media conglomerate an undisclosed fee to use its content.

Facebook's strong earnings clouded by concerns over iOS privacy controls

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Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online.

Top 27 Facebook outrages of 2020

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THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.

WhatsApp gets green-light to offer payments in India

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Messaging app said payments feature will "increase the ease and use of digital payments, which is helping expand financial inclusion in India".

Mark Zuckerberg has a suggestion for how to regulate Facebook

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Facebook founder believes regulation "may hurt business in near term" but will be "better for everyone, including us, over the long term."

"The social media party is over": Industry in Asia not convinced by Zuckerberg op-ed

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Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.

Decoding Mark Zuckerberg's plea for 'new regulation'

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Let's interpret key passages from Facebook founder's manifesto.

Facebook revenues up 33%, but Zuckerberg admits user 'saturation'

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APAC ad revenue grew 4.75% to US$2.41 billion for the quarter, while APAC daily active users increased 2.75% to 561 million.

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

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Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.

Facebook user experience may suffer for sake of security: Zuckerberg

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The social-media giant announced its "clear history" setting at a European Parliament grilling.

Who will control your data destiny post-Cambridge Analytica?

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Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.

Zuckerberg would 'love to see' ad transparency regulation

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Facebook's founder in chief finally responds with an apology and an action plan.

Facebook's CMO dishes on fake news and the social network's latest mission

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Gary Briggs talks about how Facebook is connecting the world, engaging Generation Z and fighting fake news.

Facebook reports a 69% lift in ad revenue in 2011

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GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).

Facebook adds location-based application Places

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GLOBAL – Facebook is launching its own location-based application Facebook Places, backed by Foursquare and Gowalla.

Facebook adds location-based application Places

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GLOBAL – Facebook is launching its own location-based application Facebook Places, backed by Foursquare and Gowalla.

CASE STUDY: Leo Burnett brings Cannes Lions 2010 to the world

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Leo Burnett Chicago made sure no one missed out on the action at Cannes Lions 2010 with ‘David on Demand’ on duty at the annual advertising festival.

Facebook prepares to launch localised ad vehicle

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GLOBAL - Facebook is on the verge of launching location-based software that will enable users to receive personalised information and advertising based on their current surroundings.

Facebook prepares to launch localised ad vehicle

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GLOBAL - Facebook is on the verge of launching location-based software that will enable users to receive personalised information and advertising based on their current surroundings.

Facebook prohibits Twitter app from finding friends

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GLOBAL – Facebook is reported to have blocked a Twitter application that allows people to find their friends with through Twitter on Facebook.

Facebook overhauls privacy settings... again

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GLOBAL - Facebook founder Mark Zuckerberg has responded to the barrage of criticism the site has received over its use of members' personal data, with a series of changes to privacy settings on the social media site.

Zuckerberg concedes action on privacy is required

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GLOBAL - Facebook founder Mark Zuckerberg (pictured) has responded to mounting calls from the public to make its privacy measures more transparent.

Facebook will hit 500 million users by June

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GLOBAL - It was only in February that it was being reported that Facebook was closing in on the 400 million user mark. Now it will hit 500 million before the end of June.

Zuckerberg outlines Facebook's 'Open Graph' vision

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GLOBAL - Facebook founder Mark Zuckerberg (pictured) announced his vision for the future of the social web and the social network's new 'Open Graph' concept during his keynote speech at the annual F8 developer conference in San Francisco.

Cannes Lions 2010 names Mark Zuckerberg as Media Person of the Year

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GLOBAL - The 57th Cannes Lions International Advertising Festival has named Mark Zuckerberg (25), founder and CEO of Facebook, as the Media Person of the Year.

Facebook membership hits 350 million; revamps privacy settings

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GLOBAL - Facebook founder Mark Zuckerberg has announced that the social network now has 350 million users worldwide.

Facebook forced to overhaul privacy policy

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GLOBAL - Facebook is introducing a new privacy policy and giving control over user data back to consumers following demands by the Privacy Commissioner of Canada.