True

transparency

Principal Media: Can agencies stay objective while selling inventory?
media buying transparency By Matthew Keegan

SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

Meta hit with second fine in Taiwan over Facebook ad transparency issues
ad fraud meta ministry of digital affairs moda taiwan transparency By Staff Reporters

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

Tech companies offer poor ad transparency, study finds
meta snapchat tiktok transparency x By Brandon Doerrer

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Why does such a lack of transparency still exist in adtech?
adtech programmatic transparency By Shawn Lim

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Only one third of every ad dollar spent reaches an end user: ANA report
effectiveness programmatic transparency By Joseph Arthur

The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.

Google has been quietly running brands' search ads through problematic websites, report claims
adalytics brand safety google transparency By Joseph Arthur

A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.

ANA’s programmatic transparency study: time for an industry overhaul?
programmatic transparency By Rhys Williams

An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.

‘Unknown delta’ discovered as programmatic supply chain transparency improves
programmatic transparency By Arvind Hickman

The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.

Google removed 3.1 billion ads for violating its policies last year
ads google report transparency By Sabrina Sanchez

The tech giant revealed the number in its annual Ads Transparency Report

Top 27 Facebook outrages of 2020
mark zuckerberg misinformation regulation transparency By Bob Hoffman

THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.

The murky world of media transparency just got murkier
google transparency By Wesley Parker

Google is set to become even more of a black box because of how advertisers will get information about the search terms they are buying ads against.

APAC brands must take more responsibility in programmatic: WFA report
apac digital programmatic top of the charts transparency wfa By Staff Reporters

Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.

Media agency contracts may not be worth the paper they are written on
media media review transparency By Darren Woolley

Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.

We should be outraged by programmatic's 'missing 15%' because tech can solve it
programmatic transparency By Dan de Sybel

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?

Trash media and trash tech
adtech transparency By Bob Hoffman

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.

3 major daily pain points all marketers are facing, according to ANA CEO
inhousing transparency By Oliver McAteer

Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.

ANA launches new measurement division to 'level playing field'
measurement media roi transparency wfa By Oliver McAteer

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'

Value-focused versus value-washing: The agency role in a sustainable future
advertising greenwashing transparency By Dr Philip Sugai

Advertising agencies stand to gain a lot by choosing the path of greater transparency.

Three years on from the ANA report: plenty done, plenty still to do
media agencies transparency By Stephen Broderick

Since the landmark report into media transparency, the concerns of marketers have evolved, but work remains.

FBI subpoenas LVMH in US media-buying probe
media transparency By Gideon Spanier

Industry-wide investigation into media trading is advancing.