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Why Snap’s creative chief is doubling down on ephemeral content

colleen decourcy snap snapchat social media By Surekha Ragavan

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms

red snapchat tiktok By Julia Walker

The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.

Snap’s vision for the future rests on Spectacles

snap snapchat

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.

Snapchat brings AI-powered augmented reality tools to advertisers

ai snapchat By Joseph Arthur

New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.

How Google, Meta, Snapchat and TikTok are attempting to eclipse each other

google meta snapchat social media tiktok By Jessica Heygate

At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.

Tech companies offer poor ad transparency, study finds

meta snapchat tiktok transparency twitter x By Brandon Doerrer

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious

ai instagram snapchat twitter x By Jyoti Rambhai

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?

Meta to launch verified subscription offering for APAC users this week

meta snapchat tiktok twitter By Staff Reporters

Meta Verified is a subscription bundle on Instagram and Facebook that includes a verified badge.

Snap opens an AR holiday market for Black Friday

snap snapchat us By Sabrina Sanchez

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

Snap launches a studio to help brands use AR

augmented reality snap snapchat By Sabrina Sanchez

Arcadia will develop AR experience technology for brands globally.

Snap partners WPP to launch AR Lab for brands

augmented reality snap snapchat wpp By Simon Gwynn

Holding company also formed a partnership with TikTok earlier this year.

Snapchat launches camera tailored to darker skin tones at annual summit

snap snapchat By Fayola Douglas

New AR tools and in-app shopping capabilities were also announced.

Advertisers triple upfront commitment with Snap

earnings snap snapchat By Sabrina Sanchez

Brands are investing in the platform as the economy heats back up.

Digital agency Dept creates limited edition AR puffer jacket in Snapchat

dept snapchat By Fayola Douglas

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Snap’s ad spend bounces back after pandemic decline

snap snapchat By Sabrina Sanchez

The company’s Q4 earnings call revealed advertisers are coming back.

Snap revenue climbs, but monetising new users remains challenging

earnings results snap snapchat By Rahul Sachitanand

Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.

Snap's plans to take on Asia amid growing competition

asia instagram snap snapchat social media tiktok

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Snapchat launches first global B2B campaign

b2b generation snapchat By Simon Gwynn

‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

Dentsu Aegis Network and Snapchat enter strategic partnership

snapchat By Campaign India Team

DAN will include Snapchat as its 'priority platforms' to distribute ad spends for its brands

Snapchat sets sights on India growth as TikTok is forced out

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The social-media company has doubled its user numbers in India, but continues to struggle to monetise its users outside the US and Europe.