As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.
True
snap
Scroll-stopping or scroll-past? The 2.5-second ad dilemma
genz
multi format storytelling
snap
surbhi johri
Why Snap’s creative chief is doubling down on ephemeral content
colleen decourcy
snap
snapchat
social media
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Snap celebrates multicultural communities through AR monuments
snap
The third and final installment of Snap’s Monumental Perspectives project covers the histories of diverse communities in Los Angeles.
We Are Social launches AR-focused agency
snap
we are social
The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands.
Snap's APAC president Ajit Mohan on building a performance business to regain ad dollars
generative ai
snap
social media
In his first wide-ranging interview since joining Snap at the start of 2023, Ajit Mohan sits down with Campaign to discuss how the platform focuses its efforts on the bottom-funnel approach and where it wants to play in the generative AI space.
Snap's Q4 results show uncertainty ahead for its business despite growth
snap
Snap Inc posted a US$288 million loss for Q4, reversing profits of US$23 million it made in the previous year, shares tank in after-hours trading.
Snap’s latest global brand campaign highlights fun AR filters
snap
Wait’ll You See This, is Snap’s third major brand campaign.
Advertisers brace for turbulence at Snap, but welcome clearer focus
restructuring
snap
As the tech company goes through a mass restructuring the advertising industry expects short-term pain—but remains hopeful about Snap’s long-term outlook.
Snap poaches Google’s Ronan Harris as Claire Valoti takes on advisory role
snap
New structure and planned cuts to headcount will save $500m in annualised costs.
Snap parts ways with senior ad execs following reports of 20% job cuts
snap
Jeremi Gorman and Peter Naylor leave to spearhead Netflix's first foray into advertising.
Snap makes series of senior appointments in APAC
snap
social media
The social media company announced senior regional hires including Saurabh Dangwal as head of global brands and Dan Heffernan as head of global agency.
Snap's APAC chief on AR's importance for brands’ commerce strategy
augmented reality
ecommerce
shopping
snap
social media
With over 75% of all smartphone users set to use AR daily by 2025, marketers are embedding AR into their marketing strategy, creating products that are automatically personalised to the individual shopper, says Kathryn Carter.
