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tech

Innovation meets purpose in Dentsu Lab's neuroscience dance triumph

tech By Staff Reporters

In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.

Work from home no more? Microsoft Teams will auto-detect who’s in office

microsoft teams tech wfh By Staff Reporters

Working from anywhere was too good to be true anyway.

All AI, no 'aha': Has SXSW lost its creative spark?

advertising ai conference marketing sxsw tech

Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.

Why are the majority of AI assistants female?

artificial intelligence gen ai tech By Emma Thumann

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

Meta's APAC chief Dan Neary steps down after more than a decade

apac dan neary exits meta tech By Staff Reporters

Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.

Together Group adds experiential tech shops to global offering

experiential marketing luxury marketing tech together group By Will Green

The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.

Alphabet posts 15% revenue increase for Q3

ai alphabet earnings google pmax tech By Michelle Castillo

The company pointed to AI as a bolster to its growth.

What the Microsoft-CrowdStrike outage means for brand reputation

brand reputation crisis microsoft tech By Shawn Lim

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

Ready-to-deploy tools: The secret to engaging Gen Z

data gen z tech By Donavan Ratnasingam

Executives at CONTEN.T suggest how brands can leverage creative tech, data unification, and first-party insights to engage Gen Z consumers.

Why creativity remains at an all-time premium

ai creativity opinion tech

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

At SXSW, creatives and technologists clashed over AI

ai digital marketing gen ai sxsw tech By Jessica Heygate

Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritised protections.

'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers

adtech amazon meta tech By Joseph Arthur

With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.

Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs

apple tech By Jessica Heygate

Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products.

Wunderman Thompson develops tech to analyse emotional responses to ads

ai creativity google microsoft tech By Jessica Heygate

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

The growing chasm: What is causing the widening gap between the performance of the agency groups?

china creative havas media omnicom publicis groupe tech wpp By Ian Whittaker

While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.

How Man City, PSG and Bayern connect with APAC fans through tech and data

data football tech By Shawn Lim

Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.

Tech platforms attribute recent growth spurts to AI-powered performance products

advantage ai alphabet amazon data google meta s4 tech wpp By Jessica Heygate

Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.

You get what you pay for: Why you should select a marketing partner carefully

digital marketing oped tech By Isabel Han

MediaMonks' Isabel Han delves into what brands should do in the Korean market to aim for digital solutions at a reasonable price and receive the best value for the investment, rather than compromising quality for cost.

Agencies: AI-powered advertising is efficient but ‘mediocre’

advertising agencies media tech By Jessica Heygate

Tools offered by Google and Meta that automate ad creation and media placements risk flooding the internet with low-quality ads if not properly managed, according to digital agencies.

Tech AI won’t kill creativity, but it might kill the planet

ai creativity tech By Malcolm Poynton

A single AI model can emit nearly five times the average lifetime emissions of a car.

Adobe unveils Firefly, to compensate creators and protect copyrights

adobe ai generative ai tech By Staff Reporters

To be integrated into the existing suite of products, Adobe says Firefly is trained on licensed or out-of-copyright content—and not on work from artists across the internet.

'There are no rules right now': VaynerMedia's new creative lead on generative AI

ai chatgpt creative generative media tech vaynermedia By Shawn Lim

In an exclusive interview ahead of joining VaynerMedia from VMLY&R, Chan Woei Hern reveals why he made the switch and his thoughts on using generative AI.

Jack Ma gives up control of fintech giant Ant Group

alibaba ant group tech By Staff Reporters

As Alipay becomes one of the top e-payment channels in the Chinese mainland and seeks overseas expansion, Ma is stepping further away from the business empire he created decades ago.

What I learned leaving the agency world for tech

tech By Eric Solomon

And what I'm up to now that I’m back.

Tech Bites: Week of August 22, 2022

dooh ecommerce media tech By Shawn Lim

News from Google, Samsung, Accenture and more.

Go fishing for digital talent during the tech crash

tech By Greg Paull

Hiring freezes and layoffs permeating Big Tech provides the ad industry with an opportunity to get on the digital offense. Here’s how.

Behind Oppo's tech and data strategy for sports sponsorship

data oppo sports tech By Shawn Lim

Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.

Superunion launches creative tool to help brands showcase their flexibility

creative tech By Shawn Lim

The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.

Will the ad industry benefit from Big Tech’s layoffs?

big layoffs tech By Alison Weissbrot

Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.

Tech Bites: Week of July 4, 2022

esports programmatic tech By Shawn Lim

News from PubMatic, Nielsen, Ampverse and more. Plus, Mindshare announces new leadership appointments, in our weekly roundup of tech and media news.

Tech Bites: Week of June 27, 2022

esports gaming media programmatic tech By Shawn Lim

News from Teads, ONE Esports, Quancast and more. Plus, Forrester releases a new report called “A CMO’s Guide To Marketing Technology”.

Tech Bites: Week of June 6, 2022

esports gaming media programmatic tech By Shawn Lim

News from SBS, Yahoo, Snap and more. Plus, InMobi and Microsoft extend their partnership.

Are the glory days over for the platforms?

digital advertising facebook platforms snap tech twitter By Alison Weissbrot

After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.

In a tech-centric world, is marcomms getting left behind?

tech By Leilani Abels

Marcomms professionals need to upgrade their skill sets and become more tech-savvy if they want to futureproof their careers, argues the managing director of Thrive PR + Communications.

'996' debates continue, but overwork prevails in China internet companies

china tech By Minnie Wang

A year after the death of a Pinduoduo staff member led to calls for change, some company rules about overtime have changed, but the broader culture of overwork remains stubbornly in place.

What the results from the online companies tell us about the future direction of online advertising

apple facebook google platforms tech By Ian Whittaker

Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.

Does Beijing’s war on big tech help or harness China’s internet?

china regulation tech By Adina-Laura Achim

Beijing heightened its war on tech titans, improper data use, and unfair competition on Tuesday, but is it a good move in the long run?

Immedia launches Contrend martech platform

ai martech tech By Staff Reporters

The artificial-intelligence and machine learning (AI and ML) powered platform aims to give users insights on how content-marketing campaigns are landing with audiences.

China's new tech and stay-at-home brands gain power abroad: BrandZ

china tech By Staff Reporters

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

google Publicis tech By Omar Oakes

Appointment comes after group secured Google Marketing Platform reseller status last year.

Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next

atifa silk digital facebook meta tech By Staff Writer

How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Meta’s Leigh Thomas.

Pinduoduo faces scrutiny following death of staffer

alibaba ecommerce tech By Surekha Ragavan

The ecommerce platform has been known for its pressurising work practices, and is facing backlash after the death of an overworked staff member.

Lessons from three agile, tech-based Asian businesses

asia tech By Benedict Gordon

Superunion's Asia CEO finds inspiration in WeLab, Grab and Tencent Music, and believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.

'I'm not here to do a quick flip': Blippar's turnaround CEO Faisal Galaria eyes AR boom

tech By Omar Oakes

Once a runaway UK tech success story, ex-unicorn Blippar is now a much smaller operation following financial calamity and a restructure. But the man tasked with rebuilding the AR specialist is bullish that the stars are now aligning for a brighter future.