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tech

Innovation meets purpose in Dentsu Lab's neuroscience dance triumph
tech By Staff Reporters

In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.

Work from home no more? Microsoft Teams will auto-detect who’s in office
microsoft teams tech wfh By Staff Reporters

Working from anywhere was too good to be true anyway.

All AI, no 'aha': Has SXSW lost its creative spark?
advertising ai conference marketing sxsw tech

Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.

Why are the majority of AI assistants female?
artificial intelligence gen ai tech By Emma Thumann

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

Meta's APAC chief Dan Neary steps down after more than a decade
apac dan neary exits meta tech By Staff Reporters

Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.

Together Group adds experiential tech shops to global offering
experiential marketing luxury marketing tech together group By Will Green

The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.

Alphabet posts 15% revenue increase for Q3
ai alphabet earnings google pmax tech By Michelle Castillo

The company pointed to AI as a bolster to its growth.

What the Microsoft-CrowdStrike outage means for brand reputation
brand reputation crisis microsoft tech By Shawn Lim

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

Ready-to-deploy tools: The secret to engaging Gen Z
data gen z tech By Donavan Ratnasingam

Executives at CONTEN.T suggest how brands can leverage creative tech, data unification, and first-party insights to engage Gen Z consumers.

Why creativity remains at an all-time premium
ai creativity opinion tech

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

At SXSW, creatives and technologists clashed over AI
ai digital marketing gen ai sxsw tech By Jessica Heygate

Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritised protections.

'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers
adtech amazon meta tech By Joseph Arthur

With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.

Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs
apple tech By Jessica Heygate

Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products.

Wunderman Thompson develops tech to analyse emotional responses to ads
ai creativity google microsoft tech By Jessica Heygate

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

The growing chasm: What is causing the widening gap between the performance of the agency groups?
china creative havas media omnicom publicis groupe tech wpp By Ian Whittaker

While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.

How Man City, PSG and Bayern connect with APAC fans through tech and data
data football tech By Shawn Lim

Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.

Tech platforms attribute recent growth spurts to AI-powered performance products
advantage ai alphabet amazon data google meta s4 tech wpp By Jessica Heygate

Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.

You get what you pay for: Why you should select a marketing partner carefully
digital marketing oped tech By Isabel Han

MediaMonks' Isabel Han delves into what brands should do in the Korean market to aim for digital solutions at a reasonable price and receive the best value for the investment, rather than compromising quality for cost.

Agencies: AI-powered advertising is efficient but ‘mediocre’
advertising agencies media tech By Jessica Heygate

Tools offered by Google and Meta that automate ad creation and media placements risk flooding the internet with low-quality ads if not properly managed, according to digital agencies.

Tech AI won’t kill creativity, but it might kill the planet
ai creativity tech By Malcolm Poynton

A single AI model can emit nearly five times the average lifetime emissions of a car.