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Google adds new asset testing to PMax to improve campaign performance
adtech ai analytics google performance marketing pmax By Reem Makari

The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.

Google rolls out several new PMax updates following successful beta launches
google google ads media performance marketing pmax By Joseph Arthur

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

Alphabet posts 15% revenue increase for Q3
ai alphabet earnings google pmax tech By Michelle Castillo

The company pointed to AI as a bolster to its growth.

Google announces additional AI-powered PMax updates for peak season
adtech ai google pmax By Joseph Arthur

The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.

DOJ targets Google’s search monopoly with potential breakup
google pmax By Staff Reporters

The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.

Google allows advertisers to audit ads in Search Partner network
adtech pmax By Shawn Lim

After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.

Google incorporates Gemini into Performance Max
gemini generative ai google pmax By Staff Reporters

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

The promise of AI marketing: Is Google’s PMax living up to the hype?
ad fraud adtech brand safety generative ai google pmax programmatic By Shawn Lim

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.