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adtech

In an age of direct buying, what exactly is a DSP for?

adtech Publicis the trade desk By Humphrey Ho

The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.

'There has always been a tax collector in your tech stack'

adtech Publicis the trade desk By Ramakrishnan Raja

The TTD-Publicis fallout just made it impossible to pretend otherwise.

DOJ: Google must be split up to fix its ad monopoly

adtech google By Staff Reporters

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in decades.

Duolingo rolls out its new ad platform

adtech duolingo By Staff Reporters

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Brand suitability is key: IAS on AI's role in verification that cuts ad waste

adtech ias integral ad science adtech ias integral ad science By Marielle Descalsota

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

Brand suitability is key: IAS on AI's role in verification that cuts ad waste

adtech ias integral ad science adtech ias integral ad science

What you need to know as Google’s antitrust showdown enters the remedies phase

adtech android chrome google remedies trial google trial By Staff Reporters

Divesting Chrome and Android is off the table, but Google may still have to share data and change how it runs ads—moves that could shake up advertisers and publishers worldwide. Here’s a clear look at the case so far.

EU fines Google nearly $3.5 billion for abusing adtech dominance

adtech eu google By Reem Makari

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

HubSpot introduces new AI-backed marketing framework

adtech hubspot loop marketing By Staff Reporters

Loop Marketing is stacked with 200+ AI-powered tools to help businesses build smarter human‑AI hybrid teams across marketing, sales and service.

US v. Google: Experts react to the landmark antitrust showdown

adtech android antitrust ruling chrome google By Staff Reporters

"A sorely disappointing day in Google antitrust land," says Arielle Garcia, as experts debate whether behavioural remedies are enough to rein in the tech giant.

Pinterest rolls out prompt to close app during school hours

adtech pinterest By Lucy Shelley

The goal is to remind students to stay present and avoid the distractions that come with constant scrolling and notifications.

Google to face ‘modest’ EU antitrust fine over alleged anti-competitive practices: Report

adtech anticompetitive practices antitrust case google By Reem Makari

EU goes soft on big tech as it is no longer expected to hand out heavy fines, and instead favour ending anti-competitive practices, according to a report.

Tencent marks 8% YOY growth driven by AI investments

adtech ai earnings tencent By Staff Reporters

Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.

Amazon Advertising boss on ad tiers: 'I don’t think about the competition'

adtech advertising amazon amazon prime video media By Shauna Lewis

One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?

Google adds new asset testing to PMax to improve campaign performance

adtech ai analytics google performance marketing pmax By Reem Makari

The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.

Why the adtech ecosystem continues to struggle with consumer data

adtech data data transparency iab yahoo By Ravi Balakrishnan

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.

What Chrome’s potential spin-off means for browsers and the ad ecosystem

adtech apple chrome cookies google By Mateusz Jedrocha

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

Controversial new Meta tool optimises campaign performance without notifying advertisers

adtech meta performance marketing By Robin Langford

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

Haleon debuts AI-powered screener to make advertising more inclusive

adtech advertising ai By Jack O'Brien

Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.

Google announces additional AI-powered PMax updates for peak season

adtech ai google pmax By Joseph Arthur

The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.