True

cookies

Google reveals third-party cookies are here to stay
cookies google thirdparty By Jyoti Rambhai

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

What Chrome’s potential spin-off means for browsers and the ad ecosystem
adtech apple chrome cookies google By Mateusz Jedrocha

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

Why the testing of cookieless alternatives must continue despite reprieve from Google
cookies google openx By Mitchell Greenway

While signal loss is one of the most significant changes the digital publishing industry has ever seen, it also allows publishers to realise the value of their audiences across all browsers fully, says OpenX's Mitchell Greenway.

Google says ‘informed choice’ is the future and we are holding them to it
cookies google By Arielle Garcia

In light of Google's recent cookies announcement, Check My Ads' Arielle Garcia warns that the tech giant's latest privacy decision threatens the advertising ecosystem, urging marketers and publishers to reclaim their power.

Google abandons cookies plan: APAC experts weigh in
cookies google sounding board By Shawn Lim

Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.

Alphabet beats Q2 earnings predictions
alphabet cookies earnings google q2 earnings youtube By Matthew Keegan

The tech giant and parent of Google has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

Google reverses plan to eliminate cookies from Chrome
chrome cookies data data privacy google By Shawn Lim

In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.

How brands can build consumer trust in the post-cookie era
cookies data first party data spark foundry By Rachida Murray

Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.

As Google explores AI-powered search, doing nothing isn’t an option
ai bing cookies gemini google martech search By Nick Graham

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Navigating the cookieless future: Insights from industry leaders
chrome cookies By Anne Curtin

Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.

Guardian makes it easy for readers to reject all ad cookies with single click
cookies By Ben Bold

Guardian ad chief has penned open letter to clients and agencies explaining rationale.

Advertisers are not fully prepared for the demise of third-party cookies, WARC says
cookies warc By Reem Makari

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
cookies podcast yahoo By Staff Writer

In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.

ID++: Is Amazon planning its own post-cookie solution?
amazon cookies By Robin Langford

A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.

How to move beyond the first-party data frenzy
cookies first party data media Publicis By Anil Pandit

While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.

'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
ai cookies gemini google By Joseph Arthur

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.

How cookie deprecation will further disadvantage diverse publishers
cookies digital marketing first party data By Navarrow Wright

While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.

As the cookies crumbles, it’s time for brands to brush-up on contextual advertising
adtech cookies media By Andrew Rose

Cookie depreciation is not all doom and gloom – the combination of AI and contextual advertising can unlock accurate, reliable, real-time data in new and privacy safe ways.

How to prepare for a world without cookies
cookies By Belinda Clark

As Google plans to make third-party cookies obsolete for most users with the release of its Privacy Sandbox in July 2024, Belinda Clark from RAPP provides insights on how brands can proactively adapt their online advertising strategies today.

Are you really ready for a new era of privacy-centric marketing?
ai cookies google privacy By Matt Rivard

New privacy regulations are changing the digital advertising game forever—Google shares three ways brands can play, and win, under the new rules.