Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
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thirdparty
Google reveals third-party cookies are here to stay
cookies
google
thirdparty
MRC and CMAC to audit three China measurement services
china
nielsen
thirdparty
AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.