Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
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Majority of consumers concerned about fake user-generated content
Nearly two-thirds believe brands should be responsible for combating fraudulent content on their websites.
Top 20 global media new-business rankings: OMD retains top spot despite losses
Performance Marketing World's latest global agency rankings, courtesy of Campaign Advertising Intelligence, reveals the most recent account moves, their value and the agencies winning the most.
Majority of marketers want to diversify adspend away from big tech
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
E-commerce specialist Channel Bakers acquired by Havas
Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
Meta introduces ads on Threads
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.
Trump signs order to delay TikTok ban for 75 days
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
Scope3's agentic AI platform aims to reimagine media buying
The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.
McKinsey steps into performance marketing with ET Medialabs acquisition
The deal comes after a two year strategic partnership with the agency, in which the pair worked together to test out various pilots in countries including India, Indonesia and Japan.
DoorDash makes bid to buy Deliveroo
The takeover talks come as consolidation within the food delivery service space gathers momentum.
Google reveals third-party cookies are here to stay
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
TikTok to build new app for US users ahead of potential sale
ByteDance is developing a new version of its TikTok app to be launched in US app stores in September, according to a report by The Information.
Google enhances ads portfolio with new AI-powered products
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
Links in Google AI Overviews ‘will likely become the next obsession of SEOs’
Like its rivals, Google’s new platform offers a more personalised search experience, but what does it all mean for brands? PMW spoke to marketers to find out.
Is the industry in a ‘paralysis’ of measuring everything?
With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.
Luxury advertising amid an economic downturn
With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?
Global forecast: The impact of the energy crisis on adland
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
From crisis to recovery: The shifting priorities in government advertising spend
Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.
Hospitality vs. cost-of-living-crisis: Adapting in uncertain times
With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.
The fragmentation of TV audiences
With the likes of Netflix and Disney+ bringing in advertising-supported subscriptions, Campaign examines the impact this will have on traditional TV advertising in different regions.
WPP agencies dominate global creative league after SC Johnson win
GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media
Global forecast: Automobile marketing and the rise of electric vehicles
EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.
Global forecast: Telco marketing and the rollout of 5G
EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
Global media new-biz spotlight: US the most active market but China grows faster
Which brands are switching agencies and what are the most active regions?
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
Publicis Sapient augments its digital supply chain practice with new acquisition
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
WPP partners with Google Cloud to power-up generative-AI driven marketing
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.