Jyoti Rambhai

ByteDance is developing a new version of its TikTok app to be launched in US app stores in September, according to a report by The Information.

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.

The takeover talks come as consolidation within the food delivery service space gathers momentum.

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.

The deal comes after a two year strategic partnership with the agency, in which the pair worked together to test out various pilots in countries including India, Indonesia and Japan.

Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.

Like its rivals, Google’s new platform offers a more personalised search experience, but what does it all mean for brands? PMW spoke to marketers to find out.

With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.

Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?

Nearly two-thirds believe brands should be responsible for combating fraudulent content on their websites.

Which brands are switching agencies and what are the most active regions?

Performance Marketing World's latest global agency rankings, courtesy of Campaign Advertising Intelligence, reveals the most recent account moves, their value and the agencies winning the most.

Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.

With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.

With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?

With the likes of Netflix and Disney+ bringing in advertising-supported subscriptions, Campaign examines the impact this will have on traditional TV advertising in different regions.

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.

GLOBAL AGENCY RANKINGS: Dentsu agencies also leap up the rankings across both creative and media

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.

EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.