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What you need to know as Google’s antitrust showdown enters the remedies phase
adtech android chrome google remedies trial google trial By Staff Reporters

Divesting Chrome and Android is off the table, but Google may still have to share data and change how it runs ads—moves that could shake up advertisers and publishers worldwide. Here’s a clear look at the case so far.

US v. Google: Experts react to the landmark antitrust showdown
adtech android antitrust ruling chrome google By Staff Reporters

"A sorely disappointing day in Google antitrust land," says Arielle Garcia, as experts debate whether behavioural remedies are enough to rein in the tech giant.

Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup
antitrust chrome google perplexity By Staff Reporters

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.

Google's grip on search at risk as US govt pushes for Chrome sell-off
chrome google google antitrust trial monopoly search search advertising By Matthew Keegan

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

What Chrome’s potential spin-off means for browsers and the ad ecosystem
adtech apple chrome cookies google By Mateusz Jedrocha

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

Google reverses plan to eliminate cookies from Chrome
chrome cookies data data privacy google By Shawn Lim

In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.

Navigating the cookieless future: Insights from industry leaders
chrome cookies By Anne Curtin

Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.

Is Topics too basic?
chrome cookies google third party cookies

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

Google's cookie stay of execution changes nothing
chrome cookies By Oliver Vaughan

The delay wasn’t a surprise, so can we get on with industry evolution now?

Chrome cookie extension: What’s the implication for APAC marketers?
chrome cookies google privacy

Five adtech and agency experts from across Asia-Pacific discuss how an extension to the deprecation of third-party cookies will alter solutions in APAC, whether it will kill momentum, and whether the industry will be ready by 2023.

Google Chrome to extend support for third-party cookies until 2023: Adtech pros react
chrome cookies google privacy By Sabrina Sanchez

In a blog post, Google said it had become clear that "more time is needed across the ecosystem to get this right".

Google has galvanised Unified ID 2.0, not sown doubt
chrome google By Mitch Waters

The adtech firm behind the open source Unified ID 2.0 states its case for why the universal identifier remains a powerful cookie alternative, even without Google's involvement.

Google is not killing ID solutions, but has succeeded in sowing doubt
chrome google

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?
chrome cookies google privacy

With a lack of consistent regulation and digital maturity, Asia-Pacific may not be as prepared as other regions for upcoming privacy changes. Coca-Cola, Google, Matterkind and The Wall Street Journal discuss solutions for a cookie-less industry.

The purge of the third-party cookie: 10 implications for marketers
chrome google By Ravi Ganesh

From targeting to consolidation to measurement, Havas Group India's head of data and analytics lays out how the ad industry will be impacted by the end of cookies.

In pursuit of premium video ad budgets, Google is cleaning up its act
chrome google video By Justin Orkin

The crack down on 'disruptive' video ads is as much about positioning YouTube as a premium video ad platform as it is about delivering a better user experience.

Google Chrome to punish sites that host 'disruptive' video ads
chrome google

YouTube will also be reviewed for compliance as part of Google's crackdown on 'intrusive' ads that appear in short-form video.

Without cookies, what are the targeting options for advertisers in APAC?
chrome cookies google privacy

SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

Is a cookie-less future a concern in mobile-heavy Asia?
chrome cookies google privacy

SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?

Google's two-year cookie deadline: are advertisers ready to change?
chrome google By Omar Oakes

Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?

Google to 'phase out' third-party cookies in Chrome within two years
chrome cookies google privacy

The search giant has been devaluing the third-party cookie in stages over the past year, but has now for the first time committed to a timeline for its demise.

Third-party data and cookies: Confusion explained
advertising chrome google By Fred Marthoz

Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.

The Flash ad is dead: Are you ready for the HTML5 interactive era?
adobe advertising asia chrome By Jordan Khoo

Flash is dying and will be gone sooner rather than later. But don't panic. The change to HTML5 will provide advertisers with advantages in not only creativity but also ROI, explains Sizmek's Jordan Khoo.

Google demotes own browser after promoted link debacle
chrome google By Sarah Shearman

GLOBAL - Google has demoted its Chrome browser in web-search rankings after being accused of violating its own anti-spam laws in a sponsored blog campaign.

Google presents 20 things to know about browsers and the web
book campaign chrome digital google search By Staff Reporters

Google has created a simple interactive book to explain ‘20 things I learnt about browsers and the web’.