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search advertising

Google has just provided 400 billion reasons why the search apocalypse is cancelled
generative search search advertising By Guy Jarvie

NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

The LLM ad wars have begun and Google isn’t blinking
chatgpt generative search search search advertising By Bijal Shah

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Google's grip on search at risk as US govt pushes for Chrome sell-off
chrome google google antitrust trial monopoly search search advertising By Matthew Keegan

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

TikTok rivals Google with launch of its own search ads solution
search advertising tik tok By Reem Makari

The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.

Is this the beginning of the end for Google's search dominance?
brand health check google search search advertising By Matthew Keegan

BRAND HEALTH CHECK: "I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.

Ecommerce the next frontier for search advertising in China: OMD
baidu ecommerce search search advertising By Soon Chen Kang 江欣珍

A study from OMD China points to the growing importance of ecommerce sites in search advertising.

Pinterest introduces search advertising
pinterest search advertising By Babar Khan Javed

While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.