The move appears to acknowledge that YouTube's brand-safety measures throttled revenue sources for many YouTube creators, who turned to Patreon and TeeSpring for alternate streams.
Brand continues its 'uncaged' theme with a 13-market campaign through Marcel Sydney.
Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
APAC industry insiders differ on the meaning of the acquisition for the digital advertising ecosystem.
NEWS ANALYSIS: An analyst, a strategist, and an affiliate marketer comfortably walk into a bar. Then they notice Amazon in the corner. All your base are belong to us.
The free pass that the digital majors get in viewability standards is bringing chaos to the programmatic advertising ecosystem, said MCN's chief data officer.
As telecom companies seek to monetise their userbase, they will need help to track journeys within and outside owned ecosystems.
Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases.
With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.
The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.
Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.
Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
Google is monetising the data collected by its GPS software, opening up ad formats to small- and medium-sized businesses after a successful rollout with large-scale advertisers.
Apple's performance-marketing tool for App Store Optimisation has reached two APAC markets.
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
With the programmatic advertising market projected to double in three years, InMobi has launched an exchange that is purpose-built to help it capture double-digit market share.
A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.
CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.
A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.
We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.
The initiative allows users to back up their data, abandon a social network or try a new one without having to worry about portability and interoperability.
Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.
Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
The market has proven that real-time CX insights are an operational advantage.
In Pakistan, GroupM won English Biscuit Manufacturers' estimated $8 million national media planning and buying account from Starcrest Communications, the incumbent.
Agencies are "a big part of the problem that exists" in adtech, Dominic Powers said at Innovfest Unbound.
Samsung, Apple and Google emerge as Australia's preferred mobile-friendly brands, while our experts cite less-known companies that are doing mobile and social right.
The CEO of a Dentsu Aegis Network affiliate agency in Bangladesh details the factors that have led advertisers to experiment more and more with digital formats.
Facebook is partnering with Fyber, MAX and Twitter’s MoPub in order to empower app publishers who use header bidding to include ads from Facebook’s Audience Network in their auctions.
APAC MD Stephen Dolan comments on the company's acquisition by Vista Equity Partners.
PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.
A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.
In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.
In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.
CASE STUDY: NTUC Income and BBH pooled data and insights, then used an alpha-stage YouTube tool to execute a campaign that showed prospective travellers some of their worst fears.
Platform intends to address some of the challenges hindering the widespread adoption of dynamic creative optimisation in the region.
Criteo has placed a three-year bet on a team of researchers and engineers to ensure the data collection and usage practices of Asia-Pacific conform to the highest ethical and privacy standards.
The world's oldest national broadcasting organisation shares insights into the challenges, difficulties, positives and differences that programmatic faces within each individual market in North Asia and the APAC region.
Optimize, the real-time landing page modification tool that integrates with Analytics and AdWords, is now open to non-enterprise level users of Google's paid search platforms.
In the run-up to the World Cup, PubMatic, with Publicis Media, has launched a targeted PMP (private marketplace) it claims offers unique audience segment targeting and speed of deployment.
Since its launch through SingTel in 2013, Shopify has seen the number of merchants in increase by 700%, while revenue generated by the platform grew forty times.
Advertisers and agencies can now use DoubleClick Bid Manager to access global inventory from many of the major streaming services.
After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands.
Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.
Company claims new tools lower the barriers to entry while eliminating the need for a training and trial budget.
After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.
On the heels of Mobile World Congress, Google has released two tools to help advertisers and agencies understand the importance of mobile optimisation.
The tool mirrors the modelling used by Facebook's Lookalike Audiences tool and Google Similar Audiences.
The new platform claims to help publishers in the reader-acquisition battle while offering new revenue options.
An online film for the eastern apparel brand seeks to help Pakistani women associate a new collection with modernity, but balanced with tradition.
In Pakistan, a new campaign by Ogilvy for English Biscuit Manufacturers hones in on the relationship between a working mother and her son.
The account changes hands without a pitch.
After years of executing consumer and corporate marketing in-house, a leading eastern apparel brand has hired a creative agency.
Twitter has enforced a swift crackdown against fake followers and accounts, angering some influencers while taking the industry closer to a world without vanity metrics.
Digital transformation is set to accelerate growth for the APAC region, impacting society, companies, and the economy, according to a new study.
Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.
The adtech firm's prudential line of thinking secured business results that crushed analyst expectations.
Faisal Durrani has been replaced as the managing director of Impact BBDO in Pakistan.
The old maxim ‘garbage in, garbage out’ holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.
Spending $4.8 billion on marketing and sales, the cloud computing company surpassed $10 billion in revenue for the 2018 fiscal year.
The Google Assistant is going global, with more languages and deeper integration opportunities for advertisers and agencies.
A series of AI offerings from Microsoft target advertisers beginning digital transformations.
After an extensive pitch, Uber is tipped to have handed media and digital duties to OMD in Pakistan.
Following a four-year corruption investigation, the head of Orientm McCann has been arrested along with seven other agency owners and four political figures.
An examination into the logic behind Alibaba's acquisition play.
Blitz Advertising, an affiliate of Publicis in Pakistan, has won the creative account for insurer Pak Qatar Takaful Group.
Shortly after signing a master licensing agreement with Baskin Robbins, AHG Flavours has hired Ogilvy & Mather to help develop the brand in Pakistan.
The Lahore-based digital agency will enhance consumer engagement experiences and digital marketing efforts through an innovative application of advanced engagement and marketing performance analytics.
Bulls Eye DDB has been ousted from the English Biscuits Manufacturers digital account, following a pitch that began in July.
Competing head on with Google Maps, an underdog is sending ripples through the digital ecosystem.
Adcom Leo Burnett has been ousted from the Telenor Pakistan creative account, following a pitch that began in March.
Are key opinion leaders really that powerful? Well, no. Here are five actual reasons Snapchat's stock dropped.
Facebook's founder in chief finally responds with an apology and an action plan.
A BBlunt commercial that has been copied frame-to-frame by a Pakistani beauty brand is causing tension across the border.
The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.
A new tool will help app publishers monetize across the Google in-app ecosystem.
The multinational paints manufacturer sought a media mix that could ensure brand recall among consumer and corporate decision-makers.
Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.
Following a call for action after a tragedy, Unilever worked with MullenLowe Rauf to create a socially responsible message that filled a knowledge gap many parents failed to address.
Google has updated its terms and products to offers advertisers, agencies, and publishers a new GDPR-compliant advertising tool that only targets ads at visitors that have opted in.
Two new precision based location marketing options from Snap Inc. seek to help advertisers drive footfall.
Company has set sights on Indonesia, Korea, and Japan for its rollout.
Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.
SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.
The volume-based confectionary market leader in Pakistan seeks to review the market to ensure it is being delivered the most value for marketing investment.
During a keynote at Seamless Asia 2018, the GM of Criteo implored marketers to own the entire journey of the customer and the data it generates, while investing in high-level tech and software that drives efficiency and planning.
The MD of the technology practice at Accenture advises clients to pace AI projects through the five steps of toddler education.
The video marketing platform will use BTL media to spread the word.
In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
TicToc by Bloomberg offers advertisers a lowered barrier to entry to associate their brand with premium content and audiences of the financial software and data media company.
Twelve years after launching its first media lab in Los Angeles, IPG Mediabrands has announced that Singapore will get its own this July.
After years of operating under the AdParlor banner, while offering a range of services such as programmatic, creative, and strategy, a rebrand was in order, according to the company.
After years of releasing free tools that evaluate the speed of mobile sites and make the business case for prioritising it, Google has announced the rollout of mobile-first indexing.
BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.
The motorcycle division of the Japanese multinational named Spectrum Y&R as its agency of record.
The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.
Google has agreed to a partnership that will bind it to behave responsibly towards content creators.