Weak supply chain integration hurts online sales: SAP
Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.
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Marketing-sales misalignment equals massive waste: LinkedIn
Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
Google launches cross-device reporting feature
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
Snap grew revenues faster than users
With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.
AnyMind Group acquires Acqua Media
The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.
Bing takes on Trivago, Google with intelligent search features
Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.
Facebook launches ad products for video games
Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases.
Google launches Waze Local in Malaysia
Google is monetising the data collected by its GPS software, opening up ad formats to small- and medium-sized businesses after a successful rollout with large-scale advertisers.
Apple's pay-per-install ad product available in South Korea, Japan
Apple's performance-marketing tool for App Store Optimisation has reached two APAC markets.
Post World Cup data breakdown: Was it worth it?
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
InMobi launches programmatic exchange around in-app advertising and video
With the programmatic advertising market projected to double in three years, InMobi has launched an exchange that is purpose-built to help it capture double-digit market share.
Facebook, Google, Microsoft, and Twitter launch data-transfer project
The initiative allows users to back up their data, abandon a social network or try a new one without having to worry about portability and interoperability.
Unskilled staff are stunting digital transformation: Fujitsu study
A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.
How Burger King used digital OOH to relaunch King Box
CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.
Vaynerchuk: if Sorrell came knocking I'd say 'no'
Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.
Omnicom launches marketing and insights platform
Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.
Only a third of APAC agencies insource programmatic media buying technology
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
Will the acquisitions by Forrester Research reinvent analysis firms?
The market has proven that real-time CX insights are an operational advantage.
Forrester Research acquires FeedbackNow and GlimpzIt
A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.
Google Marketing Live 2018: Democratising machine learning adtech
We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.
Sizmek launches bundled programmatic offering for APAC
Platform intends to address some of the challenges hindering the widespread adoption of dynamic creative optimisation in the region.
Criteo boosts tech capabilities with $23 million AI lab
Criteo has placed a three-year bet on a team of researchers and engineers to ensure the data collection and usage practices of Asia-Pacific conform to the highest ethical and privacy standards.
How Snapcart is disrupting traditional CPG market research
After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands.
Programmatic sophistication in India beats Hong Kong: BBC
The world's oldest national broadcasting organisation shares insights into the challenges, difficulties, positives and differences that programmatic faces within each individual market in North Asia and the APAC region.
How NTUC Income, BBH and YouTube delivered 500 scary travel scenarios
CASE STUDY: NTUC Income and BBH pooled data and insights, then used an alpha-stage YouTube tool to execute a campaign that showed prospective travellers some of their worst fears.
Microsoft face-recognition tech gets some bias training
Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.
AppNexus/AT&T: Duopoly-buster, another walled garden, or both?
APAC industry insiders differ on the meaning of the acquisition for the digital advertising ecosystem.
The Trade Desk introduces an AI forecast engine
Company claims new tools lower the barriers to entry while eliminating the need for a training and trial budget.
YouTube adds memberships and merchandising to boost revenue for creators
The move appears to acknowledge that YouTube's brand-safety measures throttled revenue sources for many YouTube creators, who turned to Patreon and TeeSpring for alternate streams.
OpenX opens Singapore office
After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.
Marketing CPGs will depend on 'buying' vs 'shopping' in future: EY
In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.
Pubmatic battles adtech tax with cloud offering
PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.
AppsFlyer: Respond to GDPR by prioritizing customer lifetime value
A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.
GroupM wins $8 million English Biscuits Manufacturers media review
In Pakistan, GroupM won English Biscuit Manufacturers' estimated $8 million national media planning and buying account from Starcrest Communications, the incumbent.
CtrlShift CEO calls out agency networks
Agencies are "a big part of the problem that exists" in adtech, Dominic Powers said at Innovfest Unbound.
Australia's top mobile-friendly brands
Samsung, Apple and Google emerge as Australia's preferred mobile-friendly brands, while our experts cite less-known companies that are doing mobile and social right.
Australia's top local brands
In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.
Bangladesh increases digital spend 1000% over 3 years
The CEO of a Dentsu Aegis Network affiliate agency in Bangladesh details the factors that have led advertisers to experiment more and more with digital formats.
Facebook introduces in-app header bidding
Facebook is partnering with Fyber, MAX and Twitter’s MoPub in order to empower app publishers who use header bidding to include ads from Facebook’s Audience Network in their auctions.
Integral Ad Science: Acquisition will mean investment in Asia
APAC MD Stephen Dolan comments on the company's acquisition by Vista Equity Partners.
Google links landing-page customisation tool with AdWords
Optimize, the real-time landing page modification tool that integrates with Analytics and AdWords, is now open to non-enterprise level users of Google's paid search platforms.
PubMatic intros World Cup-specific PMP with Publicis
In the run-up to the World Cup, PubMatic, with Publicis Media, has launched a targeted PMP (private marketplace) it claims offers unique audience segment targeting and speed of deployment.
Shopify opens Singapore office
Since its launch through SingTel in 2013, Shopify has seen the number of merchants in increase by 700%, while revenue generated by the platform grew forty times.
Google launches programmatic audio ads
Advertisers and agencies can now use DoubleClick Bid Manager to access global inventory from many of the major streaming services.
Use of mobile-web header bidding rises 1,395% in APAC: PubMatic
TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.
Adobe acquires ecommerce provider Magento
Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.
AI predictions are the future of the contextual upsell: Salesforce
AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.
Johnson & Johnson launches design lab in Singapore
The company unveiled a new APAC regional headquarters in Singapore, along with its first design lab outside the US.
Connected TV is for marketers who value viewability: Dataxu
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
English Biscuits Manufacturers launches media review
The volume-based confectionary market leader in Pakistan seeks to review the market to ensure it is being delivered the most value for marketing investment.
Create your own payments system to truly own the customer journey: Criteo
During a keynote at Seamless Asia 2018, the GM of Criteo implored marketers to own the entire journey of the customer and the data it generates, while investing in high-level tech and software that drives efficiency and planning.
Enterprises must raise AIs like children: Accenture
The MD of the technology practice at Accenture advises clients to pace AI projects through the five steps of toddler education.
Innovid launches APAC operations
The video marketing platform will use BTL media to spread the word.
Telecom data does not rival the duopoly: Mobilewalla
As telecom companies seek to monetise their userbase, they will need help to track journeys within and outside owned ecosystems.
CEO of Starcom Pakistan steps down
After 16 months as the CEO of Starcom in Pakistan, Omar Abedin has stepped down to pursue alternative interests.
Insider launches growth-management platform
Company has set sights on Indonesia, Korea, and Japan for its rollout.
Dailymotion revamps platform for personalized UX
Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.
Tip Sheet: 5 Countermeasures to blackhat SEO tactics
SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.
Google's new video ad format doesn't need YouTube
Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.
Amazon launches Alexa Agency Plan
In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.
Why Google's claims about audio transcription matter for marketing
Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.
Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer
As both sides gain sophistication, fraud has become a high stakes race.
Improving ad standards means investing in them: GroupM
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
TicToc for Bloomberg launches in Asia
TicToc by Bloomberg offers advertisers a lowered barrier to entry to associate their brand with premium content and audiences of the financial software and data media company.
IPG Mediabrands launches first APAC media lab
Twelve years after launching its first media lab in Los Angeles, IPG Mediabrands has announced that Singapore will get its own this July.
Implications of Google's latest patent for SEO
Advertisers can learn more about how Google structures and values data based on the latest patent granted, taking action plans from SEO experts in Asia.
GroupM replaces MEC with Mediacom in Pakistan
With market forces preventing Maxus and MEC from merging to form Wavemaker, GroupM chose to abolish MEC as a trading desk and place the entire team in Mediacom.
Personalisation at the core of PropertyGuru's brand refresh
PropertyGuru has overhauled its brand image and user experience to reflect the greater role it plays in people's lives, the company's CMO tells Campaign Asia-Pacific.
Facebook takes drastic measures over data privacy
Facebook is changing the way data is handled as the fallout from the Cambridge Analytics scandal continues.
Google's header bidding tool exits beta
After the likes of AppNexus and Criteo proved the commercial worth of header bidding, Google wants another slice of the publisher revenue pie.
Microsoft updates Bing Ads with Price Extensions
Bing has introduced an update that allows advertisers and agencies to list prices in the search header, thereby improving the contextual relevance of the clickthrough.
Facebook introduces A/B testing tool
Facebook catches up to Google and offers advertisers an A/B testing tool.
Want C-suite buy in? Simplify your metrics
Experts in digital transformation share how they build the business case for driving change.
Global clients demand consistency in strategy: IPG
Global clients expect consistency in skill sets and approaches towards the distribution and tactics that drive a brand strategy across the world.
Google to delist cryptocurrency mining extensions
Weeks after Apple ejected Calendar 2 from the App Store for mining cryptocurrency at the expense of the user experience, Google has declared a ban on all extensions that mine.
Build smarter applications with machine learning: AWS
The AWS Summit in Singapore saw Amazon launch Sagemaker for the APAC region, built for businesses starting out with machine learning for advanced app performance.
YouTube will now monetize on skipped ads
The year 2007 called, it wants you to give vanity metrics another shot.
Test, break, learn, repeat...or pack your bags
Consistency of clarity and thought from the entire team allows creatives to develop evergreen messages that resonate over the long term, according to panellists at Campaign360.
LinkedIn introduces video for Sponsored Content
Finally catching up to informal social-media networks, LinkedIn has launched a video format option within its Sponsored Content unit.
Social media has become stressful for brands: Snapchat
Snapchat's regional general manager shared a perspective shift that can reframe the mindset of a marketer looking to build engagement with social media.
Microsoft reorganizes for AI
Windows takes a backseat as Microsoft moves forward in offering large-scale AI and cloud-based offerings.
Premium has been redefined in programmatic: BBC
The BBC claims its bets on contextual programmatic have paid off.
Tiger Beer champions emerging Asian talent
Brand continues its 'uncaged' theme with a 13-market campaign through Marcel Sydney.
AdParlor rebrands to Ada
After years of operating under the AdParlor banner, while offering a range of services such as programmatic, creative, and strategy, a rebrand was in order, according to the company.
Facebook locks out third-party data providers
Experian and Acxiom are among the numerous third-party data providers that Facebook will lock out of its ad targeting extension by winding down Partner Categories.
Google finally rolls out mobile-first indexing
After years of releasing free tools that evaluate the speed of mobile sites and make the business case for prioritising it, Google has announced the rollout of mobile-first indexing.
Google offers GDPR-compliant advertising option
Google has updated its terms and products to offers advertisers, agencies, and publishers a new GDPR-compliant advertising tool that only targets ads at visitors that have opted in.
Snap silently rolls out precise location targeting
Two new precision based location marketing options from Snap Inc. seek to help advertisers drive footfall.
Zuckerberg would 'love to see' ad transparency regulation
Facebook's founder in chief finally responds with an apology and an action plan.
India and Pakistan at loggerheads over BBlunt plagiarism row
A BBlunt commercial that has been copied frame-to-frame by a Pakistani beauty brand is causing tension across the border.
Nielsen makes retail push with VR store simulation
The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.
Google updates AdMob for monetization
A new tool will help app publishers monetize across the Google in-app ecosystem.
Nippon Paint appoints media agency in Pakistan
The multinational paints manufacturer sought a media mix that could ensure brand recall among consumer and corporate decision-makers.
3 ways Google updated AdWords this week
Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.
Unilever's Knorr mascots educate kids on stranger danger
Following a call for action after a tragedy, Unilever worked with MullenLowe Rauf to create a socially responsible message that filled a knowledge gap many parents failed to address.
Adobe Advertising Cloud Search gets a facelift
A range of updates targeting user workflows introduces the human element of AI efficiency.
Vietnamobile explores 'Unbelievable freedom'
A campaign through Phibious spotlights Vietnamese performers in a bid to give the brand a bolder personality and highlight a "limitless' data plan.
Struggling to rank in voice search? Focus on speed, content, and optimisation
Advertisers and agencies that aspire to rank high in voice search will need to ensure that at least a dozen variables are implemented by the experts, according to a new report.
Following Google, Adobe ups its voice game
As advertisers look to voice as an integral touchpoint, Adobe has introduced a tool for voice analytics integrated into a marketer's customer data sets.
Salesforce APAC revenue grows 26%
Spending $4.8 billion on marketing and sales, the cloud computing company surpassed $10 billion in revenue for the 2018 fiscal year.