True

baidu

'Baidu it and you’ll know' fades as China's Gen Z turns to social platforms for search
baidu branding china digital gen z google marketing platforms search engines

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Tech on Me: Political tension meets platform drama
baidu disney elon musk google meta x By Rahat Kapur

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

Baidu PR head departs company following controversial videos
baidu crisis pr By Minnie Wang

Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.

Baidu PR head apologises after backlash sparked by controversial videos
baidu crisis pr By Minnie Wang

In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.

In a first, China allows public to use generative AI chatbots
ai artificial intelligence baidu chatgpt generative ai By Staff Reporters

One of the first countries to publish rules and regulate the generative AI industry in July, China has granted approvals to several tech firms, including Baidu's 'Ernie Bot' and SenseTime's 'SenseChat' for mass market use.

Baidu posts positive quarterly growth, thanks to ads and generative AI business
baidu generative ai By Staff Reporters

Baidu's generative AI tool, Ernie Bot, has seen success as Open AI's ChatGPT is not available in the country.

Embracing AI-generated content, BlueFocus will replace human copywriters and creatives
ai baidu blue focus chatgpt microsoft By Minnie Wang

Top Chinese marketing agency BlueFocus's share price spiked on the news, adding concerns about job cuts and AI-related unemployment in the marcomms community.

Chinese tech giants split over long-term impact of Beijing's regulatory crackdown
alibaba baidu jdcom regulation tencent

China's biggest tech firms posted strong second-quarter revenues despite regulatory headwinds, leading to mixed expectations for the long-term.

Smart speaker ads on the increase in China
ai baidu china By Carol Huang

The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.

Baidu shows resilience as revenue grows
baidu bytedance meituan By Staff Reporters

The Chinese internet search giant has been under pressure from competitors like Meituan and Bytedance.

Alibaba acquires NetEase import e-commerce platform Kaola for around $2 billion
alibaba baidu music tencent By Staff Reporters

Alibaba will also lead a US$700 million investment in NetEase Cloud Music.

Chinese e-commerce giants battle for offline advertising market
advertising alibaba baidu china jd ooh tencent By Carol Huang

As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

China's top 20 social-media platforms: A guide for marketers
advertising baidu china marketing tiktok wechat By Jingjing Ma

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

BAT companies prove the case for customer-centrism
alibaba baidu tencent By Felix Koch

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

The Trade Desk’s Jeff Green on how to crack China
alibaba baidu china programmatic tencent the trade desk

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

How Baidu went all out for its Spring Gala red-packet sponsorship
alipay baidu cny wechat By Jenny Chan 陳詠欣

Baidu's daily active user (DAU) count grew 87% over eight days.

The Trade Desk opens for business with top China streaming services
alibaba baidu china tencent the trade desk By Matthew Miller

Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.

China's top mobile-friendly brands
apple baidu china wechat By Jenny Chan 陳詠欣

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer
advertising alibaba baidu digital emarketer ott tencent top of the charts video By Soon Chen Kang 江欣珍

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

China, America and the race for AI supremacy
ai alibaba artificial baidu china intelligence tencent By Matthew Keegan

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.