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emarketer

Global ad spend surpasses $1 trillion, APAC to play key role
ad spend emarketer research By Staff Reporters

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

Netflix drives digital video uptick in APAC, but growth is plateauing: Emarketer
emarketer By Staff Reporters

Netflix is expected to continue to build its dominance in APAC through to 2024, but its growth plateaued in most markets in 2019—besides India, which will peak this year.

Pandemic may help China's big 3 ecommerce giants keep lion's share of market
alibaba ecommerce emarketer jdcom tmall top of the charts By Staff Reporters

TOP OF THE CHARTS: Despite a shrinking retail market overall, China will supersede the US retail market in 2020 as the world's largest, with ecommerce up 16%, says eMarketer.

China to surpass US in total retail this year: eMarketer
china ecommerce emarketer retail top of the charts By Matthew Miller

TOP OF THE CHARTS: Meanwhile, smaller players are chipping away at Alibaba's e-commerce dominance, the researcher reports.

Mobile payments in China are growing so fast, predictions can't keep up
china emarketer top of the charts By Matthew Miller

TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.

Alibaba still tops, but watch Pinduoduo and other Chinese online retailers: eMarketer
alibaba ecommerce emarketer jdcom By Soon Chen Kang 江欣珍

Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.

Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer
advertising alibaba baidu digital emarketer ott tencent top of the charts video By Soon Chen Kang 江欣珍

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

China's big three tighten hold on programmatic spend: eMarketer
ad tech emarketer programmatic By Soon Chen Kang 江欣珍

Baidu, Alibaba and Tencent combined take up the largest share of programmatic digital display spending in China.

SEA markets to post double-digit digital growth: eMarketer
ad spend digital ecommerce emarketer southeast asia By Soon Chen Kang 江欣珍

Robust growth expected for Indonesia, Malaysia, Philippines, Singapore,Thailand and Vietnam, the next 'it' markets for digital.

Video adspend to overtake TV in China by 2021: eMarketer
adspend china emarketer tv video By Jenny Chan 陳詠欣

Video is the fastest growing ad format within digital in China.

Alibaba to draw almost one-third of China’s digital adspend: eMarketer
china emarketer By Staff Reporters

The giant is tipped to earn US$16 billion from digital advertising revenue this year.

SEA trails in shift to digital channels: eMarketer
ad spend adspend data emarketer iab research By Matthew Miller

Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.

Marketers ready to embrace Instagram ads in APAC
emarketer instagram By Nikki Wicks

Brands will be queuing up to embrace Instagram ads when they roll out across APAC, according to industry leaders, as the social network looks set to surpass Google and Twitter in mobile ad revenue.

Baidu reaps the benefits of Google’s China ban

ad spend baidu emarketer google search By Adrian Peter Tse

CHINA - A massive and growing internet population in China has increased Baidu’s share of search ad spend globally, although it still trails well behind Google.

Asia-Pacific’s ad market to overtake North America in 2014: eMarketer

ad spend digital emarketer By Emily Tan

GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).

Emerging markets drive ad spend, China to overtake Japan next year: eMarketer
ad emarketer spend warc By Emily Tan

GLOBAL - Total media ad spend is expected to grow 7.4 per cent to US$542 billion on the back of the Olympics and growth in emerging markets, according to a report by research firm, eMarketer.

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer
ad spend emarketer research By Jane Leung

ASIA-PACIFIC - Starcom MediaVest Group (SMG) and eMarketer has issued a report forecasting Asia-Pacific will surpass North America to become the world's biggest advertising market in 2014.