Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
True
ad tech
How adtech maturity can make programmatic advertising more efficient in a post-cookie world
ad tech
advertising
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
Three ways brands can tap ad tech in 2023
ad tech
As brands look to do more with stretched budgets in a tougher climate, technology can help in key areas like addressable media, Web3, and connected campaigns, says Yahoo's APAC head.
Harnessing technology for customer engagement and business growth
ad tech
customer engagement
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
Programmatic has huge problems, but the prize in fixing them is worth fighting for
ad tech
programmatic
New ISBA/PwC report has highlighted a collective failure by the advertising industry.
Bangkok roundtable: Tackling tough issues on brand safety
ad fraud
ad tech
brand safety
ias
integral ad science
programmatic
Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.
Why outcomes matter, not just to the CMO
ad tech
finance
programmatic
Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change
Understanding AI: A new reality for marketers
ad tech
ai
programmatic
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
Programmatic native video: One format to rule them all
ad tech
programmatic
video
Agency FreakOut dives head-first into the future.
'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones
ad tech
brand safety
programmatic
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
Digital metrics can liberate CMOs
ad tech
ai
cmo
programmatic
We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.
China's big three tighten hold on programmatic spend: eMarketer
ad tech
emarketer
programmatic
Baidu, Alibaba and Tencent combined take up the largest share of programmatic digital display spending in China.
Newly-minted AnyMind Group talks IPO plan and more acquisitions
ad tech
New business structure allows company to scale into other industries and expand, says the company's top management.
AdAsia restructures, adds recruitment tech
ad tech
New parent company AnyMind Group will house AdAsia, CastingAsia and the newly setup recruitment platform TalentMind.
Programmatic: A new vein for creative contribution
ad tech
creativity
digital advertising
programmatic
the trade desk
We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.
AdAsia makes first acquisition
acquisition
ad tech
The ad tech startup acquires Japanese publisher trading desk company FourM 18 months after starting operation.
Kargo moves into New Zealand
ad tech
adtech
apac
new zealand
programmatic
Mobile advertising firm launches in its second Asia-Pacific market
In search of real outcomes
ad tech
advertising
Are bots and click fraud botching your numbers? Distinct ad tech solutions let you deduce the true value of your traffic, and how that traffic can translate into real world results.
Xaxis promotes Arshan Saha to APAC president
ad tech
apac
groupm
programmatic
Saha is promoted from his previous position as Xaxis' South and Southeast Asia VP.
Perspectives from ad:tech Tokyo International 2016
ad tech
The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.
Building 'win-win-win' partnerships: MediaMath CMO
ad tech
programmatic
Brand, agency and technology vendors can all come out ahead in programmatic partnerships, according to MediaMath CMO Joanna O’Connell.
SMB marketing: Ad platforms focus on education for growth
ad tech
advertising
asia
marketing
programmatic
The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.
Integrating ad tech: Robocop approach to staying ahead
ad tech
advertising
buying
david ketchum
programmatic
technology
Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
Agencies shouldn’t try to be tech firms: Matt Harty
ad tech
dsp
programmatic
the trade desk
SINGAPORE - Agencies shouldn’t try to be tech companies and are starting to back away from the attempt, according to Matt Harty, who has just announced his move from Experian to DSP The Trade Desk.
