True

finance

Top 10 financial brands in Southeast Asia 2025

finance pureprofile top 50 brands By Matthew Keegan

GCash’s dominance in the Philippines has secured its spot as Southeast Asia’s top financial brand for the second consecutive year.

Bandhan Mutual Fund evokes 1947 to encourage Indians to plan financial independence

1947 finance independence day india By Staff Reporters

The campaign calls on Indians to take a minute at 19:47 to think about their financial freedom, but it's Grey India's cinematic film bridging eight decades that makes one sit up and take notice.

Marketing in Asia is a balancing act: Visa's Danielle Jin

brand danielle jin finance marketing visa By Rahul Sachitanand

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.

Visa refreshes brand identity after seven years

brand finance visa By Rahul Sachitanand

The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.

‘Problematic’ JD Finance ad causes netizen uproar

finance jd By Jennifer Zhuang

JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.

Instead of segmentation, try inclusion – it will get you more sales

dei finance inclusion media By Sue Unerman

Research has shown that brand share bears little relationship to the segments brands might be trying to attract.

Delving into Libra: Is Facebook's currency the future of finance?

facebook finance

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

The finance and marketing therapy session

campaign360 finance pg procurement r3 therapy By Robert Sawatzky

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

Plugging the disconnect between finance and marketing

campaign campaign360 finance kantar research By Faaez Samadi

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

Uncertain or "wrong" metrics ruffling the finance-marketing marriage

agencies brands campaign360 finance marketing pg r3 By Olivia Parker

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

Bank of East Asia celebrates 100th birthday with new ad

finance hong kong By Ad Nut

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

Why outcomes matter, not just to the CMO

ad tech finance programmatic By Daniel Henriksen

Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change

Chinese and US consumers moving away from cash

banking china finance report top of the charts us By Staff Reporters

TOP OF THE CHARTS: Latest JWT report says China is leading the way in payments and fintech innovation.

Marketing's jargon is undermining its credibility with finance teams

finance marketing procurement By Emily Tan

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

Singaporeans embrace digital for financial planning: Google

apac asia finance financial services google report singapore study By Faaez Samadi

Online searches for financial products are higher than ever in the Lion City, according to Google’s first Asia consumer insights report into financial services.

State Street CMO: Banking needs to stop talking about itself

finance international womens day By Olivia Parker

Hannah Grove discusses the reputation issues of banks, ESG concerns in Asia and the lasting impact of her company's "Fearless Girl" statue.

Financial Services Marketing Forum previews programme

asia banking finance marketing By Staff

The programme for the FSM Forum, taking place on 10 November in Hong Kong, includes speakers from a wide range of banking and insurance institutions.

Open-source and mobile: The future of financial services in Asia

asia banking finance marketing By Jenny Chan 陳詠欣

HONG KONG - The opening panel at the Financial Services Marketing Forum this morning set an entertaining and lively tone, reflecting an industry that is actively moving (and being pushed) beyond its long-held traditions in both business operations and marketing.

Transparency, 'digital erosion' highlight marketer concerns over media

communications finance media procurement By Jeff Estok

Navigare's Jeff Estok reports on the top marketer concerns raised at the recent 2015 ANA Advertising Financial Management Conference.

Investing for the future: Reinventing the financial customer experience

banking finance financial services nielsen By Oliver Rust

As Asia’s diverse marketplace continues to mature and the region’s emerging middle class seeks out options to manage their finances, the banking and financial sector is experiencing something of a sea change.

CNBC Asia Pacific appoints Glenda Long to regional ad sales team

asia finance media singapore By Press Release

SINGAPORE - CNBC, First in Business Worldwide, announced the appointment of Glenda Long to its Asia Pacific team as Senior Account Director of Advertising Sales, based in Singapore. Glenda will report to Kerry Tarrant, Regional Director of Advertising Sales for Southeast Asia and South Asia, CNBC Asia Pacific. She will assume her new role immediately.

DBS hires Prashant Agarwal as it looks to international expansion

banking dbs finance By David Blecken

SINGAPORE – DBS Bank has appointed Prashant Agarwal (pictured) as senior vice-president of marketing.

Dentsu allies with consultancy CSR Asia

asia Dentsu finance japan By Staff Reporters

HONG KONG - Dentsu has formed a business alliance with consultancy firm CSR Asia to meet the needs of Japanese companies looking to expand in the region.

Profile: Citibank's Rajesh Yohannan is banking on digital

finance By Byravee Iyer

The Face Behind the Brand: Dot-com pioneer Rajesh Yohannan brings entrepreneurial spirit and a belief that the future of marketing is online to his role as Citibank’s global mobile banking head.

Strong Chinese brands outperform stock market by 11.4%: Millward Brown

brand china finance market roi value By Staff Writer

BEIJING - An analysis of the third annual BrandZ Top 50 Most Valuable Chinese Brands as a 'stock portfolio' shows that it consistently outperforms the MSCI China stock market index over the past two years, according to Millward Brown.

Australian affiliate marketing continues to grow

finance retail By Staff Reporters

SYDNEY - Affiliate marketing, whilst still relatively nascent in Australia, is seeing significant growth as the majority of clients are increasing spend and predicting to continue doing so, according to a study by dgmAustralia.

McCann out of global HSBC pitch

finance hsbc ipg publicis groupe wpp By Daniel Farey-Jones

GLOBAL - McCann Erickson is out of the pitch for HSBC's US$636 million global advertising business, which it said was due to pitching for another unnamed global bank.

CAMPAIGN SPOTLIGHT: Overbranded banks, financial thought leadership, the 'trust deficit'

b2b banks finance financial marketing media By Jenny Chan 陳詠欣

HONG KONG - Gratuitous, self-defeating and annoying overbranding by banks is aggravating the loss of trust from customers, but developing thought leadership may buck the trend while at the same time social-media marketing is slowly catching on in the highly regulated financial services industry, according to speakers at Campaign's Finance Spotlight conference Thursday in Hong Kong.

Campaign's 2nd annual Finance Spotlight in Hong Kong

finance spotlight By Staff Writer

Campaign's 2nd annual Finance Spotlight built on the success of the 2011 conference as financial services organisations discussed the challenges of strengthening B2B brand images as well as risk and reputation management in the age of social media. Held on 18 October 2012 at Harbour Grand Hotel Hong Kong, it was well-attended by financial companies including Aon Risk Solutions, Barclays Capital, CFA Institute, Citi, Credit Suisse, HSBC, JP Morgan, Manulife, Prudential, Quam and Standard & Poor's

DATA POINTS: How Asian consumers approach investments

asia consumer finance By Staff Reporters

Selected infographics from the Finance Report in Campaign Asia-Pacific's October issue, showing consumer attitudes toward investments and financial-services brands in the Asia-Pacific region. Data courtesy of Nielsen and Fox OneStop Media. Please see the related article, "Brands fail to connect with Asian consumers" (link at right).