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finance

Top 10 financial brands in Southeast Asia 2025
finance pureprofile top 50 brands By Matthew Keegan

GCash’s dominance in the Philippines has secured its spot as Southeast Asia’s top financial brand for the second consecutive year.

Bandhan Mutual Fund evokes 1947 to encourage Indians to plan financial independence
1947 finance independence day india By Staff Reporters

The campaign calls on Indians to take a minute at 19:47 to think about their financial freedom, but it's Grey India's cinematic film bridging eight decades that makes one sit up and take notice.

Marketing in Asia is a balancing act: Visa's Danielle Jin
brand danielle jin finance marketing visa By Rahul Sachitanand

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.

Visa refreshes brand identity after seven years
brand finance visa By Rahul Sachitanand

The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.

‘Problematic’ JD Finance ad causes netizen uproar
finance jd By Jennifer Zhuang

JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.

Instead of segmentation, try inclusion – it will get you more sales
dei finance inclusion media By Sue Unerman

Research has shown that brand share bears little relationship to the segments brands might be trying to attract.

Delving into Libra: Is Facebook's currency the future of finance?
finance

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

The finance and marketing therapy session
campaign360 finance pg procurement r3 therapy By Robert Sawatzky

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

Plugging the disconnect between finance and marketing
campaign campaign360 finance kantar research By Faaez Samadi

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

Uncertain or "wrong" metrics ruffling the finance-marketing marriage
agencies brands campaign360 finance marketing pg r3 By Olivia Parker

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

Bank of East Asia celebrates 100th birthday with new ad
finance hong kong By Ad Nut

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

Why outcomes matter, not just to the CMO
ad tech finance programmatic By Daniel Henriksen

Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change

Chinese and US consumers moving away from cash
banking china finance report top of the charts us By Staff Reporters

TOP OF THE CHARTS: Latest JWT report says China is leading the way in payments and fintech innovation.

Marketing's jargon is undermining its credibility with finance teams
finance marketing procurement By Emily Tan

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

Singaporeans embrace digital for financial planning: Google
apac asia finance financial services google report singapore study By Faaez Samadi

Online searches for financial products are higher than ever in the Lion City, according to Google’s first Asia consumer insights report into financial services.

State Street CMO: Banking needs to stop talking about itself
finance international womens day By Olivia Parker

Hannah Grove discusses the reputation issues of banks, ESG concerns in Asia and the lasting impact of her company's "Fearless Girl" statue.

Financial Services Marketing Forum previews programme
asia banking finance marketing By Staff

The programme for the FSM Forum, taking place on 10 November in Hong Kong, includes speakers from a wide range of banking and insurance institutions.

Open-source and mobile: The future of financial services in Asia
asia banking finance marketing By Jenny Chan 陳詠欣

HONG KONG - The opening panel at the Financial Services Marketing Forum this morning set an entertaining and lively tone, reflecting an industry that is actively moving (and being pushed) beyond its long-held traditions in both business operations and marketing.

Transparency, 'digital erosion' highlight marketer concerns over media
communications finance media procurement By Jeff Estok

Navigare's Jeff Estok reports on the top marketer concerns raised at the recent 2015 ANA Advertising Financial Management Conference.

Investing for the future: Reinventing the financial customer experience
banking finance financial services nielsen By Oliver Rust

As Asia’s diverse marketplace continues to mature and the region’s emerging middle class seeks out options to manage their finances, the banking and financial sector is experiencing something of a sea change.