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banking

How Trust Bank went from zero to a million customers in less than three years

banking campaign 360 financial services mira bharin trust bank By Ravi Balakrishnan

Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

banking branding chocolate finance By Shawn Lim

Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

banking cheuk shum financial services hsbc the cmos mo thecmosmo By Nikita Mishra

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

Omnicom buys global media agency Ptarmigan for ‘deep’ financial services expertise, with five key offices in APAC

banking hsbc omnicom By Gideon Spanier

Agency has more than 150 staff and $160 million in billings.

Behind the 'overly successful' launch of Trust Bank in Singapore

banking fairprice financial services havas standard chartered trust bank By Robert Sawatzky

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Can the creator economy accelerate financial inclusion in Southeast Asia?

banking creator economy digital influencers By Rohith Murthy

The rise and rise of creator economy in Southeast Asia can truly be a game changer for financial inclusion across the region.

If you love your banking app so much, why don't you marry it?

banking fcb philippines By Ad Nut

A man gets a little too enamoured with the Union Bank app's convenient features, in this spot by FCB Manila.

Global forecast: The banking revolution

banking financial services r3 By Staff Reporters

In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.

Krungsri wants you to be a 'Kept' person

banking gaming Leo Burnett By Ad Nut

Film by Leo Burnett Thailand shows how you can save money with a banking app while living your life.

COVID actions pay off in favourability for banks

banking dbs financial services hong kong hsbc standard chartered top of the charts By Staff Reporters

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Google looks to banking with plans for current accounts

banking google By Ben Bold

Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.

The hip world of banking tech

banking By Ad Nut

Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.

Bangladeshi farmers switch veg for first bank accounts

banking By Olivia Parker

Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.

Chinese and US consumers moving away from cash

banking china finance report top of the charts us By Staff Reporters

TOP OF THE CHARTS: Latest JWT report says China is leading the way in payments and fintech innovation.

SMBC shows empathy for Japanese graduates

banking japan By David Blecken

The bank presents a human side with a video about endings and new beginnings.

Using predictive analytics to boost revenue

banking financial services By Aditi Kohli

A look at how banks and financial institutions can harness first- and third-party data to refine models of customer behaviour.

Banking and finance industry social trends and top content

banking financial services social media By Ranjani Raghupathi

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.

DBS 'mini-series' continues bankers-with-heart theme

banking dbs digital By Soon Chen Kang 江欣珍

Banker McDreamy wants you to know that he cares for you. But is the Sparks series working for DBS?

Financial Services Marketing Forum previews programme

asia banking finance marketing By Staff

The programme for the FSM Forum, taking place on 10 November in Hong Kong, includes speakers from a wide range of banking and insurance institutions.

NAB promises it's about 'More than money' in new brand campaign

banking brand refresh By Nickolas Tang

On first glance, the bank's first brand refresh in six years seems underwhelming compared with previous efforts.

8 things financial-service marketers need to start innovating

apac asia banking banks financial marketing By Staff Reporters

HONG KONG - Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.

Open-source and mobile: The future of financial services in Asia

asia banking finance marketing By Jenny Chan 陳詠欣

HONG KONG - The opening panel at the Financial Services Marketing Forum this morning set an entertaining and lively tone, reflecting an industry that is actively moving (and being pushed) beyond its long-held traditions in both business operations and marketing.

UOB marks 80th anniversary with refreshed brand identity

banking china indonesia malaysia retail thailand By Gabey Goh

United Overseas Bank (UOB) has launched a new brand campaign as part of its 80th anniversary celebrations, centred on its commitment to customers and employees.

UOB's 80th anniversary brand campaign

banking china indonesia malaysia retail thailand By Gabey Goh

United Overseas Bank’s (UOB) has unveiled a new brand campaign as part of its 80th anniversary celebrations. Launched first in Singapore, it will be rolled out progressively in Malaysia, Indonesia, Thailand, China and Hong Kong in 2016. FutureBrand London led the research and strategy development while the creative execution was produced by advertising agency Bartle Bogle Hegarty with media buys managed by ZenithOptimedia.

Aussie bank blows lid off billion-dollar financial 'scandal'

australia banking tbwa By Matthew Miller

AUSTRALIA - Modelled on an investigative-TV exposé, a campaign for Rabo Direct confronts the scandalous Aussies who rip themselves off by leaving their own money in low-interest accounts.

How one bank can rise above the perfect storm

banking marketing By Joseph Baladi

Brand leadership in banking is up for grabs. Who wants it?

Online banking: China's Internet giants turn financial upstarts

banking china online By Jenny Chan 陳詠欣

Access to big data and marketing on their owned assets will give Chinese internet kingpins an edge as they break into a newly approved online banking sector.

Bank of East Asia revamps 'SupremeGold' for the young and wealthy

banking rebranding By Matthew Miller

HONG KONG - Local independent BEA (Bank of East Asia) is set to launch a crucial rebranding of its 'SupremeGold' brand, aimed at capturing the long-term loyalty of a younger crowd of high-net-worth individuals.

Digital disruption in banking is coming

banking digital By Justin Peyton

To compete against startups that seek to transform their industry, existing financial institutions must make digital innovation an integral part of their culture.

Investing for the future: Reinventing the financial customer experience

banking finance financial services nielsen By Oliver Rust

As Asia’s diverse marketplace continues to mature and the region’s emerging middle class seeks out options to manage their finances, the banking and financial sector is experiencing something of a sea change.

DBS hires Prashant Agarwal as it looks to international expansion

banking dbs finance By David Blecken

SINGAPORE – DBS Bank has appointed Prashant Agarwal (pictured) as senior vice-president of marketing.

Architecture studio One Space designs new concept branch for Bank of China

banking china By Staff

HONG KONG - Acclaimed architecture studio, One Space, has unveiled a new branch concept for the Bank of China (Hong Kong), rooted in modern design and technology that promises a brand new banking experience and adds a burst of energy on the high street.

Hong Kong adspend declined 0.3 per cent in July: admanGo

adspend banking samsung Uniqlo zara By Sophie Chen

HONG KONG - Adspend in Hong Kong held steady in July, despite Samsung increasing its adspend 200 per cent and P&G reducing its spend 17 per cent year-on-year (YOY), according to admanGo's latest adspend report.

VIDEO: HSBC Singapore's Darren Friedlander on sports marketing

banking hsbc banking hsbc By Magz Osborne

SINGAPORE – As HSBC Singapore rolls out its biggest single campaign and event in Southeast Asia this year, the HSBC Women’s Champions 2011, head of marketing Darren Friedlander talks to Campaign about sports marketing, social media and being ‘The world’s local bank’.