Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
True
banking
How Trust Bank went from zero to a million customers in less than three years
banking
campaign 360
financial services
mira bharin
trust bank
Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene
banking
branding
chocolate finance
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.
The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
banking
cheuk shum
financial services
hsbc
the cmos mo
thecmosmo
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Behind the 'overly successful' launch of Trust Bank in Singapore
banking
fairprice
financial services
havas
standard chartered
trust bank
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Can the creator economy accelerate financial inclusion in Southeast Asia?
banking
creator economy
digital
influencers
The rise and rise of creator economy in Southeast Asia can truly be a game changer for financial inclusion across the region.
If you love your banking app so much, why don't you marry it?
banking
fcb
philippines
A man gets a little too enamoured with the Union Bank app's convenient features, in this spot by FCB Manila.
Global forecast: The banking revolution
banking
financial services
r3
In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.
Krungsri wants you to be a 'Kept' person
banking
gaming
Leo Burnett
Film by Leo Burnett Thailand shows how you can save money with a banking app while living your life.
COVID actions pay off in favourability for banks
banking
dbs
financial services
hong kong
hsbc
standard chartered
top of the charts
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
The hip world of banking tech
banking
Latest OCBC campaign seeks to pull in young people with edgy, futuristic vibe.
Bangladeshi farmers switch veg for first bank accounts
banking
Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.
Using predictive analytics to boost revenue
banking
financial services
A look at how banks and financial institutions can harness first- and third-party data to refine models of customer behaviour.
Banking and finance industry social trends and top content
banking
financial services
social media
Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.
NAB promises it's about 'More than money' in new brand campaign
banking
brand refresh
On first glance, the bank's first brand refresh in six years seems underwhelming compared with previous efforts.