The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.
True
chocolate finance
Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation
brand backlash
brand crisis
chocolate finance
pr crisis
Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene
banking
branding
chocolate finance
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.