Robert Jeffery

‘Just because you can do it doesn’t mean you should’: PepsiCo’s Sorin Patilinet on AI and marketing restraint

‘Just because you can do it doesn’t mean you should’: PepsiCo’s Sorin Patilinet on AI and marketing restraint

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.

Indeed’s CMO on marketing through a tougher and selective hiring market

Indeed’s CMO on marketing through a tougher and selective hiring market

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.