Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.
Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.