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Hidden costs emerge in China’s $16.8 billion influencer market

china mediasense r3 top of the charts By Minnie Wang

Brands are losing sight of what they're paying for in influencer spend in China, per R3.

Brokers still embedded in China’s media market despite raids and court cases

brokers china media r3 By Minnie Wang

As brokers are "unlikely to disappear" from China’s media supply chain, a new R3 whitepaper deciphers the brokers' system and urges advertisers to contain and manage risks through contractual safeguards and negotiations.

Malaysia tightens media pitch rules: MSA draws a line on IP, scope abuse and pitch fatigue

malaysia msa msa pitch culture pitch process r3 By Nikita Mishra

Malaysia joins the ranks of at least four other APAC markets to formalise best practices for agency pitches.

Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'

aar media advisory pay to play pitches r3 the observatory voxcomm By Eszter Gurbicz

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

'The holding company model has been broken for a long time': MediaSense CEO

accenture song jamie posnanski media mediasense pwc r3 By Rahat Kapur

Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

MediaSense buys R3 as it eyes global client opportunities in creative

acquisition mediasense performance marketing pwc r3 shufen goh By Gideon Spanier

The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.

80% of brands worried about agency use of gen AI, WFA survey finds

data gen ai insights r3 By Alessandra Scotto di Santolo

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.

China's marketers work with average of over 12 agencies for competitive edge

r3 By Nikita Mishra

In China's competitive landscape and an economy where every marketing dollar counts, measurable ROI and effectiveness outweigh awards and accolades, or local versus multinational status, in agency-client relationships.

How to optimise your investments in Asia’s complex influencer ecosystem

influencer marketing r3 social media By Shu Fen Goh

Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.

L'Oreal launches media review in Indonesia

loreal pitches Publicis r3 wavemaker By Shawn Lim

Wavemaker is the incumbent, retaining the account after a review in 2020.

We are not competing with creative agencies: Ajay Gupte, Wavemaker

india r3 wavemaker wpp By Raahil Chopra

The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...

R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year

china pr r3 By Staff Reporters

R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here.

Global forecast: Pharma and healthcare brands shift their ad strategies

healthcare pharma r3 research By Matthew Keegan

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Global forecast: The impact of the energy crisis on adland

r3 research sustainability By Alison Weissbrot

Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.

Campaign CMO Outlook: Is the metaverse a fad or here to stay?

r3 research By Nicola Merrifield

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.