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gen ai

Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again
darren woolley gen ai woolley marketing By Darren Woolley

Darren Woolley unwraps his wishes for 2026—more time, more magic, more safety, and a future where humans shine brighter than ever.

A new agency business model for the post-gen AI age: Going upstream
agency business models artificial intelligence gen ai

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.

Preparing for the open agentic web: What brands need to know
agentic ai ai agents artificial intelligence dual audience websites gen ai generative search web 30 By Matthew Keegan

As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences.

Are search engines evolving into personal assistants?
bing chatgpt gen ai google marketing open ai search By Robin Langford

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

Why are the majority of AI assistants female?
artificial intelligence gen ai tech By Emma Thumann

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

80% of brands worried about agency use of gen AI, WFA survey finds
data gen ai insights r3 By Alessandra Scotto di Santolo

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.

Singapore’s C-suite bet big on gen AI, but face stiff challenges
gen ai generative ai research salesforce yougov By Staff Reporters

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances
alibaba gen ai journalism By Shawn Lim

This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight the growing influence of AI and the move towards greater tech collaboration.

The value of language in an AI-generated marketing world
ai gen ai generative ai machine learning By Robert Sawatzky

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

Motorola launches campaign made entirely with generative AI
gen ai By Brandon Doerrer

Following Toys “R” Us, it’s the second brand to make an AI-generated ad last week.

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
agency ai artificial intelligence china esg gen ai By Minnie Wang

In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.

Eight ways to leverage AI and optimise your marketing efforts
ai gen ai marketing openai By Tyler McConville

From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Senior global marketer Tyler McConville explains.

Why some brands are putting the brakes on Gen AI
ai artificial intelligence gen ai By Matthew Keegan

With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.

How Gen AI is changing customer support through email
digital marketing gen ai By Rashid Khan

Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.

Generative AI is shaking up creator marketing budgets
artificial intelligence digital marketing gen ai marketing budgets marketing spend By Lucy Shelley

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

At SXSW, creatives and technologists clashed over AI
ai digital marketing gen ai sxsw tech By Jessica Heygate

Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritised protections.

Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
artificial intelligence danielle jin financial services gen ai marketing visa By Nishtha Asthana

Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.

Hopes and concerns for OpenAI's Sora
chatgpt data gen ai microsoft openai By Brandon Doerrer

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Why many brands and agencies are tempering Gen AI investments
advertising ai gen ai By Rahat Kapur

EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.

Is finding the right balance between human and machine possible?
ai artificial intelligence gen ai generative ai technology By Matthew Keegan

Gen AI might've been the buzzword for 2023, but was all the hype justified? Campaign unpacks the boom of a new tech revolution, what it means for adland, and asks if finding the right balance between human and machine is truly even possible.