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OpenAI’s ChatGPT Ads trial surpasses $100 million in six weeks
chatgpt open ai By Joseph Arthur

The ongoing pilot is set to expand dramatically in the coming months, offering advertisers the chance to invest in the format right as its advertising capacity begins to scale.

OpenAI shuts down Sora, billion-dollar Disney deal comes to an end
ai ads disney open ai By Staff Reporters

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

OpenAI faces several lawsuits after alleged link to suicides, questions mount over AI’s emotional limits
chatgpt ethics open ai By Staff Reporters

The AI chatbot’s failings have called for more regulation and safeguards from tech companies and governments alike, as scrutiny over its harmful responses mount.

OpenAI launches new ChatGPT campaign inspired by everyday moments
chatgpt open ai By Staff Reporters

The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.

OpenAI’s Hannah Wong offers clarity from AI cacophony
chatgpt open ai By Julia Walker

The CCO of the AI giant focuses on product education over brand buzz.

OpenAI appoints agency to global media account
omnicom open ai phd By Shauna Lewis

Omnicom shop PHD will handle the global media buying and planning for the ChatGPT parent.

Are search engines evolving into personal assistants?
bing chatgpt gen ai google marketing open ai search By Robin Langford

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

Will DeepSeek change the game in AI branding?
ai deep seek open ai By James Ramsden

As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals a departure from the industry’s minimalistic norms.

Should PR firms be using DeepSeek?
chat gpt deepseek open ai pr By Peter Bowles

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.

AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
deepseek marketing open ai By Robin Langford

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Tech On Me: Can OpenAI’s new CMO turn brilliance into brand?
ai open ai tencent By Staff Reporters

As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.

ChatGPT search has officially launched
alphabet chatgpt google open ai By Staff Reporters

The AI-powered search engine integrated into ChatGPT will directly threaten Google's dominant market share.

OpenAI inks multi-year deal with Condé Nast
ai generative ai journalism open ai By Staff Reporters

The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetise content, particularly through traditional search.

Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
ai chat gpt creativity cybersecurity open ai By Alison Weissbrot

Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.

Advertising can be great again, but needs to rethink the structure
advertising open ai By Siddhartha Dasgupta

It's flourish or perish for agencies in an industry that's ripe for disruption, says Publicis Media's digital performance director in Malaysia.