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generative ai

Woolley Marketing: Why generative AI keeps thinking like an old white man

darren woolley generative ai woolley marketing By Darren Woolley

The datasets shaping AI’s creative output reflect decades of cultural bias. In marketing, that means the future we’re building could look suspiciously like the past unless humans reclaim the creative brief.

Beyond the hype: Why most AI projects fail and how to get it right

ai strategy artificial intelligence generative ai By Matthew Keegan

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

Why advertisers should be wary of pinning their hopes on AI

ai hype aritificial intelligence generative ai ian whittaker By Ian Whittaker

OpEd: The billions of dollars of tech investments has made the ad world very good at producing bad average or good average content; a dangerous game for an industry paid to be brilliant and stand out.

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

generative ai geo neil patel np digital seo

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns

ai ai creativity ai production creative process creativity gen generative ai By Matthew Keegan

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Google's AI-powered video platform Veo 2 integrated into Brandtech’s marketing platform Pencil Pro

brandtech generative ai google pencil veo 2 By Reem Makari

Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.

From SEO to GEO: How agencies are navigating LLM-driven search

generative ai llm seo By Chris Daniels

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.

Coach’s AI-powered handbags take a swing at a fashion revolution

adobe coach firefly generative ai jj camara kate spade new york stuart weitzman tapestry

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.

SearchGPT: How to adapt for the AI search engine era

chatgpt generative ai search By Sofia Pensado

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

X to rival ChatGPT by testing a free version of its AI chatbot

ai chatgpt generative ai x By Reem Makari

Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.

Is generative AI eroding media's ethical core?

generative ai By Charles Dangibeaud

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.

The Gen AI search surge: What marketers need to know

ai apac generative ai search UM By Sharon Soh

As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.

Neil Patel on redefining search, and why content is no longer king

generative ai hubspot neil patel By Shawn Lim

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.