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coach

Coach’s AI-powered handbags take a swing at a fashion revolution
adobe coach firefly generative ai jj camara kate spade new york stuart weitzman tapestry

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.

Coach appoints Mother to creative account and unveils NYC style-inspired campaign
coach fashion global campaign luxury marketing mother london By Charlotte Rawlings

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

Owners of luxury brand Coach, Tapestry, purchase parent company of Michael Kors, Jimmy Choo and Versace in US$8.5 billion deal
coach fashion luxury merger tapestry By Staff Reporters

The merger of the two fashion conglomerates will establish a "powerful global luxury house" that generates US$12 billion in annual sales.

Is China’s Affordable Luxury Market Dying?
china coach kate spade luxury By Adina-Laura Achim

Due to the pandemic, Chinese consumers are are now looking to trade up and buy “investment pieces”, instead of buying trendy seasonal apparel items.

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
coach hong kong By Ruonan Zheng

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
china coach luxury By Clare Kane

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

Geography lessons: Brands keep failing an easy China test
china coach hong kong taiwan By Jingjing Ma

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

Coach, Versace under Chinese fire for problematic country listings
china coach hong kong macau taiwan By Staff Reporters

Both fashion houses have seen their ambassadors quit and have become the subject of debate on Chinese social media for listing territories China considers part of the mainland as separate countries.

How brands are marking International Women's Day in APAC
coach gender international womens day iwd ogilvy Pizza Hut uber wtw By Soon Chen Kang 江欣珍

Whether trying to make up for past sins, attesting to genuine year-round support of women or missing the mark with a lame discount, many brands have decided they can't miss out on International Women's Day.

Brands adopt equine icons for Year of the Horse
coach ferrari nike By Benjamin Li

While a few brands that have always featured horse logos are sure to benefit this year, many others that don't want to miss out on a China-focused marketing opportunity are adding an equine twist to their iconography. We present a collection of the former and the latter.

Holding groups go for Huawei's pitch for global corporate branding
china coach Dentsu ipg wpp By Benjamin Li

SHANGHAI - Most of the major holding companies in China, including WPP, Publicis Groupe, IPG, Omnicom and Dentsu have been tipped to join a pitch for Huawei, which is looking for a branding consultancy partner for a global corporate branding initiative.

Coach engages Weibo fans with ‘Red envelope’ campaign by TBWA Tequila
china coach tbwa By Benjamin Li

American luxury handbags and accessories brand Coach has launched a Sina Weibo-driven ‘Red envelope’ digital campaign, which aims to give fans a meaningful way to share the spirit of Chinese New Year (CNY) season while also giving the brand the opportunity to grow its fan base.

Coach China ventures into online video ads on Youku
campaign coach By Rhandell Rubio

CHINA - Coach, the luxury handbags and accessories company, marked a milestone this month by launching its first video ad campaign in China.

Coach launches Chinese website
china coach By Jane Leung

HONG KONG - Luxury brand Coach has launched a Chinese version of its website to make its fashion line more accessible to women in second- and third-tier cities.