APAC marketing and planning head Rose Leng to depart HSBC
ASIA-PACIFIC - Rose Leng, Asia-Pacific head of marketing and planning for HSBC, is leaving the bank after more than eight years for a career change.
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Dentsu uses action-film approach for Emperor Bullion branding campaign
HONG KONG - Eschewing the hard-sell, Emperor Bullion has launched a new branding campaign by Dentsu HK featuring a stylish, action-film execution starring the brand's ambassador, actor Cheung Ka Fai (張家輝).
SMG promotes Silvia Goh to chief content officer of LiquidThread China
BEIJING - Starcom MediaVest Group (SMG) China has promoted Silvia Goh from managing director to chief content officer of its branded entertainment division, LiquidThread China, while also bolstering its digital leadership with two young talents, Donna Sharp and Carl Tsai.
Ogilvy appoints regional creative director dedicated to healthcare
REGIONAL - Ogilvy has announced the appointment of Australian industry veteran Pete Smith as regional innovations and creative director for its healthcare division, a first-of-its kind appointment in the region, according to the agency.
GroupM China promotes veteran Sara Si to lead GroupM Trading
SHANGHAI - GroupM China has promoted its own 15-year veteran Sara Si (斯甜), currently vice-president of GroupM China, to president, media management, GroupM Trading.
Tencent calls creative pitch for newly formed online media group
BEIJING - Hong Kong-listed China internet giant Tencent has called a creative pitch for its new Online Media Group, with Ogilvy, JWT and Grey among those pitching for the business in presentations taking place today, according to industry sources.
MSLGROUP Taiwan becomes United Airlines’ PR agency in Taiwan
TAIPEI - United Airlines (UA) has chosen MSLGroup as its PR retainer agency in Taiwan, with a focus on raising brand awareness for the airline's Taipei to San Francisco direct flight launching on 31 March.
Sichuan Changhong Electric calls creative pitch in China
SICHUAN - Sichuan Changhong Electric has called a creative agency pitch, with a number of 4A and local agencies attending the presentation this week.
2013 in review: Separated at birth?
It's an annual tradition of ours: The 'Separated at birth?' column in the year-end issue. So without further ado, here's our selections for this year: some eerie, some admittedly a bit of a stretch. The December/January issue, stuffed with more fun year-end content (and even some serious year-end content), will be out right around New Year's.
2013 in review: Top Asian brand world-record beaters in 2013
ASIA-PACIFIC – The region has a reputation for practicality, reserve and a tendency towards seriousness. Frivolity often gets frowned upon. But this collection of Guinness Records, which brands in Asia broke in 2013, may make you re-think that reticent repute.
MediaCom Hong Kong promotes Danny Chung to business director, succeeding Eva Lam
HONG KONG - MediaCom has promoted associate director Danny Chung to succeed business director Eva Lam, who resigned last week for personal reasons after working in the company since 2006.
Ong Kien Hoe moves from TBWA to Y&R as group creative director
SHANGHAI - Malaysian Chinese creative talent Ong Kien Hoe has joined Y&R Shanghai as group creative director, replacing Anam As, who left the agency in the beginning of the summer.
BBDO names Kevin Lynch ECD for South China offices
HONG KONG - BBDO China has relocated creative veteran Kevin Lynch from Energy BBDO Shanghai to Hong Kong and take up the ECD role of South China.
McCann chief creative officer Martin Lee leaves after one year
SHANGHAI - Martin Lee, chief creative officer at Mccann Worldgroup in Shanghai for the past 12 months, departed the agency earlier in September.
Allianz throws house-warming party for new regional office
Allianz unveiled its new regional office in Singapore’s Marina Bay financial district, where 11 Allianz entities will be housed under one roof. More than 400 guests attended the launch ceremony and party on 18 September, including guests of honour Ravi Menon, MD of the Monetary Authority of Singapore, and Manuel Bauer, member of the Allianz SE Board of Management. Festivities included a lion's dance and the lighting up of signage on the 4th and 34th floors.
Mandarin Oriental celebrates 50th year with ad designed by pop art Guru Sir Peter Blake
HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.
Dentsu Taiwan tipped to win Watsons creative pitch
TAIPEI - Dentsu Taiwan is believed to have scooped the creative account of Watsons Personal Store after a competitive pitch this summer.
Hill+Knowlton Strategies confirms win of Finnair PR account in Hong Kong
HONG KONG - Finland’s national carrier Finnair has chosen Hill+Knowlton Strategies as its new PR agency partner in Hong Kong.
Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort
ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.
LG zooms in on Hong Kong with launch of campaign for Ultra HD TV
HONG KONG - Korean appliance giant LG has partnered with Hong Kong-based creative agency Secret Tour Hong Kong under The Bees Group for a new marketing campaign for its Ultra HD TV.
Cisco and Siemens swap Mindshare and OMD in China
CHINA - Cisco and Siemens have both changed media agencies in China, with Cisco changing from Mindshare to OMD and Siemens switching from OMD to Mindshare.
Mindshare, Optimedia and Carat bidding for L’Oreal media account in China
SHANGHAI - French cosmetic brand L'Oreal is reported to have called a traditional and digital media pitch in China, and Mindshare, Optimedia and Carat are tipped to be pursuing the account.
The Gate Shanghai drives off with Volvo S60 account
SHANGHAI - The Gate Shanghai has secured the creative business for the Volvo S60 model in China after a competitive pitch against two other 4A agencies in July, including Arnold, the incumbent global lead creative agency for Volvo.
SapientNitro relocates Torben Pheiffer from Munich to lead China office
SHANGHAI - SapientNitro is to relocate 15-year veteran Torben Pheiffer, a member of the German leadership team in its Munich office, to China as the MD of its office in Shanghai.
WSJ's Mariko Sanchanta tipped to join Burson-Marsteller as MD in Hong Kong
HONG KONG - Mariko Sanchanta, senior Asia editor for the Wall Street Journal, is tipped to be joining Burson-Marsteller in Hong Kong as managing director, according to senior industry sources.
Andy Xu, CEO of Lintas Beijing, resigns after two years
BEIJING - Andy Xu, CEO of Lintas Beijing, resigned last month after a two-year tenure.
AB InBev calls creative AOR pitch in China
SHANGHAI - Anheuser-Busch InBev has shortlisted agencies for its creative AOR pitch in China, scheduled for September.
Bars, brands join ‘Drink for Good’ event
HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.
Jason Chau joins Accenture Interactive as Greater China MD
GREATER CHINA - Jason Chau, the former MD of SapientNitro China, has joined Accenture Interactive as the management consultancy's MD of Greater China.
Commercial Radio Hong Kong hosts 54th anniversary bash
Commercial Radio Hong Kong celebrated its 54th birthday at the Mira Hotel in Tsim Sha Tsui on 26 August with many of its DJ hosts, celebrities and staff dressing in green to support the "Low Carbon 30" green campaign theme. The event featured a sharkfin-free dinner menu and was broadcast live on 881903.com and the Hong Kong Toolbar online platform.
UGG Australia makes marketing push with opening of second store in Hong Kong
HONG KONG - UGG Australia, owned by California-based parent company Deckers Outdoor, is expanding in Hong Kong, where it opened its second store Friday, as well as across the rest of the region.
Langham Place brings Hello Kitty back to 1960s Hong Kong
Hong Kong retail destination Langham Place claims that the 'Hello Kitty back to '60s Hong Kong' exhibition represents the first time that Sanrio has added local elements to its characters. The exhibit, open through 15 September, features a total of 14 retrospective images of Hello Kitty and her friends appearing at nine different nostalgic locations including Lion Rock Tunnel, Star Ferry Pier, Clock Tower, a vintage photo studio, Bamboo Theatre.
Guinness tunes into folk music for brand awareness in China
SHANGHAI - Iconic dry Irish stout Guinness is using folk music to promote its brand in China with the launch of its first annual China-focused music campaign, 'Guinness More Music', in Shanghai last week.
KF Lee of Aegis Media China tipped to move up to a chairman role
GREATER CHINA - Senior industry sources have disclosed to Campaign Asia-Pacific that KF Lee, Greater China CEO of Aegis Media, is tipped to be elevated to the position of chairman to give way to a new China CEO.
IFC Mall debuts star portraits from 80-year-old Studio Harcount of Paris
With French brands, including Pierre Hermé Paris, Le Salon de THÉ de Joël Robuchon and Givenchy, among its tenants, Hong Kong's IFC mall is presenting an exhibition titled 'A date with Studio Harcount Paris" from 27 September to 13 October. The exhibition showcases 22 black-and-white portraits of European and Chinese celebrities including Fang Bingbing, Marion Cotillard, Sophie Marceau, Karl Lagerfeld and Michelle Yeoh.
Maxus names Madelene Ortega to head Maxus International in China
SHANGHAI - The former regional account director of Maxus Singapore, Madelene Ortega, has been promoted to head of Maxus International, based in its Shanghai office.
Pret A Manger thrives without any advertising expenses
HONG KONG - How does a fast-food eatery survive without advertising, especially in Hong Kong's cutthroat food and beverage industry?
Diageo Reserve extends PR partnership with QNM Communications
HONG KONG - Diageo Reserve has reappointed Quintessentially’s PR arm QNM to handle all communications outreach for the 2014 Diageo Reserve World Class Programme in Hong Kong and to cover select brands under The Reserve collection of its luxury spirits portfolio.
Budweiser begins largest-ever China campaign with Michael Jackson, Rihanna, Jay Z
CHINA - Budweiser is unveiling today the brand’s biggest-ever China campaign, which highlights the brand's long-standing support of live music and involves Jay Z, Rihanna and the Cirque du Soleil show, "Michael Jackson The Immortal World Tour".
C AllStar brings back '70s memories for Frutips juicy berries
HONG KONG - Nestle Frutips has introduced four new berry flavours, and to promote this locally, Leo Burnett Hong Kong has created a witty viral retro video transforming Hong Kong's vocal band C AllStar into “berries” “四子莓”.
Draftfcb wins creative account of Denmark's Arla Foods in China
SHANGHAI - Through its connection with Mengniu, Draftfcb has captured the creative business of Danish-based global FMCG company Arla Foods, which is embarking on its first formal marketing programme in China.
Industry reacts to 'death by overwork' claims after passing of 24-year-old Ogilvy employee
BEIJING - Many in the industry are doing some soul-searching in the wake of last week's sudden workplace death of Ogilvy Public Relations employee Gabriel Li, 24, and news coverage that—fairly or not—labelled the tragedy as the result of overwork.
Evisu strives to reverse the wheels of fortune after five years in the red
HONG KONG - Japan's premium denim brand Evisu—named after the Japanese goddess of prosperity—has gone through turbulent times, but 34-year-old chairman & CEO David Pun is determined to reverse the company's fortunes and make it into a global fashion icon.
Marketers must play smart with mobile crazes like Candy Crush
A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.
Cigna sponsors theatre production in support of diabetes prevention in Hong Kong
Cigna, a US insurance company that is celebrating its 80th anniversary in Hong Kong this year, sponsored a drama production by local theatre company Fung Lau Theatre Group on 7 November, ahead of the World Diabetic Day on 14 December. Staged at the Hong Kong Convention Centre, the drama told the real-life story of a long-suffering diabetic patient to raise public awareness about prevention of the illness and the well-being of diabetic patients.
Harry Potter-inspired dinner benefits Ronald McDonald House
Lighthouse Consultant helped Ronald McDonald House Charity, which was founded by McDonald's Hong Kong founder Daniel Ng, to raise US$600,000 with a fund-raising dinner. The event, which took place on 26 October at the Island Shangri-la, had a 'Magic of Love' theme inspired by Harry Potter. More than 400 guests from McDonald’s, Coca-Cola and Lai Sun Group, among others, dressed up in graduation gowns and student uniforms, heard a musical performance and witnessed a 'bubble magic' demonstrat
Pizza Hut Hong Kong takes emotional approach in festive-season campaign
HONG KONG - In a departure from its normal product-oriented advertising, Pizza Hut Hong Kong takes an emotional turn in a new 60-second TV commercial featuring a touching family story and an original song.
Micromax enlists Hugh Jackman as brand ambassador for smartphone launch
INDIA - Micromax, India’s second-largest smartphone player, has engaged Hollywood star Hugh Jackman as brand ambassador for its first full-HD smartphone, the Canvas Turbo.
DBS mates celebrity Louis Koo and WeChat for 'Black' card launch
HONG KONG - DBS has launched its new Black World MasterCard, with local film celebrity Louis Koo delivering voice messages to consumers through a WeChat-based marketing effort.
Melanie Cook joins SapientNitro APAC as head of strategy for Singapore and Hong Kong
ASIA-PACIFIC - Melanie Cook, previously head of strategic planning at Saatchi & Saatchi in Singapore, joined SapientNitro APAC yesterday as head of strategy, overseeing the agency's strategic teams in Singapore and Hong Kong.
Billy Leung, GM of Kinetic Beijing, resigns to pursue a digital career change
BEIJING - Billy Leung, GM of GroupM’s OOH agency, Kinetic Beijing, has resigned and leaves at the end of this month. The company has yet to pick a replacement to fill his post.
Chivas crowdsources amateur film crew for new micromovie
HONG KONG - In a move to support the local amateur film industry, Scotch whisky brand Chivas 18 has rolled out a new marketing initiative in collaboration with film director Heiward Mak to develop a unique online micromovie.
Mengniu pitches media business
BEIJING - Dairy giant Mengniu has called a media pitch, with Carat, Starcom and its incumbent agency Optimedia vying for the business.
Elaine Chow leaves Next Media Group to become TVC director
HONG KONG - Elaine Chow, chief creative officer of Next Media Group for nearly seven years, has left to follow her passion to become a film director, joining Hong Kong production company Such Films (實在制作).
L’Oreal China tipped to consolidate media with Mindshare
SHANGHAI - Mindshare is tipped to have retained all of L'Oreal China's offline media business and to have taken the brand's online business away from ZenithOptimedia after a competitive three-way pitch.
Jim Liu resigns as GroupM South China CEO
SOUTH CHINA - GroupM has confirmed that Jim Liu has resigned as South China CEO, a role he took up in January.
Dutch Consulate in Shanghai uses Weibo to help nationals link up with local Chinese
SHANGHAI - The Netherlands Consulate General in Shanghai has teamed up with creative agency Energize to help the 4000 plus Dutch people in the city to engage with their fellow work mates and Chinese friends through WeChat and Weibo.
PROFILE: Olympus aiming for number three in digital cameras
It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.
Hong Kong Tramways and Poad run urban art workshop to nurture local creatives
Hong Kong Tramways teamed up with Poad to organize an urban graffiti art workshop on 27 October. A group of 57 budding creatives learned from urban artist Pantone Cheung, who demonstrated stencil creation and spray paint application. The group's spray-painted works are on display at the tram shelter outside the Regal Hotel, Causeway Bay, until 1 December.
James Ming-Sang Hong resigns from Sony Hong Kong
HONG KONG - James Ming-Sang Hong, the first Chinese director of Sony Computer Entertainment Hong Kong (SCEH), will leave the company this Thursday after 15 years.
TaiShin International Bank calls creative pitch in Taiwan
TAIPEI - TaiShin International Bank called a three-way creative pitch in Taiwan three weeks ago, and participating agencies are expecting the results soon, according to an agency source who was invited to join the pitch.
Sony sets Guinness World Record to raise PS4 hype in Hong Kong
HONG KONG - Sony Computer Entertainment Hong Kong (SCEH) has set a new Guinness World Record by arranging 260 die-hard PlayStation fans into the shape of a game controller as it works to build pre-launch excitement for the PS4, which will launch in the local market next month.
More than honeymoons: Costa Cruise challenges Asian perceptions
ASIA-PACIFIC - How does a European tradition market itself to an Asian consumer base? Are cruise holidays outdated, or have disasters made holidaymakers more hesitent to book ocean voyages? We ask Italian cruise company Costa Crociere’s marketing director for Asia-Pacific about the challenges.
Clockenflap music festival enlists A-Vibe to meet aggressive attendance goal
HONG KONG - Hong Kong's Clockenflap outdoor music and arts festival, slated for later this month, is concentrating on digital marketing—from social media to online ticketing—as it looks to increase attendance by 50 per cent over last year.
Raymond Tao quits Ogilvy & Mather China after 20 years
BEIJING - Raymond Tao, president of Ogilvy & Mather Advertising China, will leave the agency at the end of November after a 20-year career.
Edelman Hong Kong's Halloween gathering
Ahead of the Halloween, Edelman Hong Kong organised a party for more than 50 colleagues, clients and families and 20 kids in its newly renovated office in Central Plaza, including a mini haunted house for kids to hide and find their "sweets treats" from its annual tradition with the Piñata, and a team decoration competition, which its 10-strong digital team won by dressing as creepy 'Jack-in-the-Box' clown costume.
Etymon brings live 'Snow White' to editors to promote cosmetic brand
HONG KONG - Local PR agency Etymon has come up with a unique approach to capturing the attention of beauty editors: staging a live drama in their offices, with a local actress and a key online influencer playing leading roles.
DDB reportedly wins Pepsi China creative duties for major 2014 project
SHANGHAI - DDB China has captured a Pepsi China creative project for a major global event in 2014 following a recent pitch against Pepsi’s roster agencies including TBWA and BBDO, according to sources.
Creative agencies await pitch result for AB InBev's Sedrin Beer
CHINA - AB InBev has held a creative pitch for its Sedrin Beer brand in China, in which incumbent agency JWT, plus The Gate, Y&R and Bravo participated.
Four agencies gear up for Yahoo Taiwan creative pitch
TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
P&G executive Priyali Kamath moves out of media team, joins BFO
SINGAPORE - Long-serving P&G executive Priyali Kamath has moved out of the media team and joined the company’s BFO (brand franchise organisation), the branding team that deals with its creative agencies.
Aegis Media appoints new China CEO, confirms KF Lee promotion
SHANGHAI - Aegis Media has named Phil Teeman as China CEO. The news confirms a story Campaign Asia-Pacific first reported last month that current Greater China CEO KF Lee would step into a newly created post of chairwoman.
Leo Burnett Shanghai hires Shanghai native as head of planning
SHANGHAI - Major Zhu (朱敏捷), the former strategic planning director at DDB Shanghai handling the Volkswagen account, has started work as the head of planning at Leo Burnett Shanghai.
UK's College Group acquires PR People Consultancy to gain China foothold
HONG KONG - London-based communications consulting group College Group has acquired 100 per cent of Hong Kong's PR People Consultancy.
Agency leaders shake heads at Hong Kong free-to-air TV decision
HONG KONG - Media-agency heads see a lost opportunity in the Hong Kong Broadcasting Authority's unexpected decision to issue free-to-air TV licenses to i-Cable TV and Now TV while rejecting the application of Ricky Wong Wai-kay’s Hong Kong Television Network (HKTV).
WangLaoJi calls media planning pitch in China
GUANGZHOU - Chinese herbal tea giant WangLaoJi has called a media pitch for its planning business, inviting Carat, Starcom, and an undisclosed local agency.
Ogilvy RedWorks grabs HKTDC’s creative projects
HONG KONG - Ogilvy RedWorks wins over a long list of rivals to handle creative design for the Hong Kong Trade Development Council's (HKTDC) collateral.
The Gate Worldwide attracts two ex-Bates Shanghai heads
SHANGHAI - Josephine Tsai (蔡媛慧) and Antonius Chen (陈正颖), previously managing director and creative partner of Bates Shanghai, respectively, have joined The Gate Shanghai.
Moleskine writes distinctive success story in Asia
ASIA-PACIFIC - Moleskine, the Milan-listed maker of diaries and notebooks, is achieving growth in Asia as it has done elsewhere: by maintaining inclusive positioning, making B2B connections and forging associations with touchstones of culture and design.
French supermarket giant Carrefour calls creative pitch in Taiwan
TAIPEI – French FMCG giant Carrefour, which is celebrating its 50th anniversary, has called a creative pitch that will take place in late November or early December for its 2014 business, according to sources.
Tissot organises first AlleyCat cycling fun day in Hong Kong
HONG KONG - Swiss watch manufacturer Tissot, known for its sponsorship of cycling events overseas, celebrated its 160th anniversary by organising an Alleycat cycling competition in Hong Kong on 2 November.
Coca-Cola launches interactive 'Open喇' campaign
HONG KONG - Coca-Cola Hong Kong is running a large-scale summer interactive ad campaign 'Open喇', which like its successful 'Chok' campaign from 2011, involves using a smartphone to interact with a TVC.
Johnnie Walker brings back Bruce Lee in Greater China campaign
GREATER CHINA - Johnnie Walker Blue Label's latest TVC by BBH brings the big screen kung-fu legend back to life using a lookalike and CGI.
Aegis Media adds China digital agency Trio to Isobar China Group
CHINA - Aegis Media has acquired full-service digital agency Trio Digital Integrated, which will be rebranded as Trio Isobar and become part of the Isobar China Group, which already includes wwwins Isobar and OMP.
ZenithOptimedia reportedly wins Hong Kong Broadband media account
HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.
Fossil sponsors Viss fashion party to celebrate flagship-store opening
To mark the opening of its flagship store in Hong Kong, Fossil sponsored a party for 300 fashion bloggers at 7 Heaven in Lan Kwai Fong on 30 August. The party is a monthly event held by Viss, a regional fashion community whose members use an app to share their daily looks and fashion tips. The event included a catwalk show featuring Fossil's autumn collection of bags, watches and accessories.
Rihanna appears in Hong Kong for Budweiser-sponsored party
International superstar Rihanna, who was fashionably late by three hours, arrived just before midnight at Magnum Club in Hong Kong's Lan Kwai Fong area, after her concerts in Macau last weekend. A crowd of 250, including lucky fans, media, Rihanna's super fans from China and Budweiser's VIP guests, enjoyed an exclusive preview of the singer's documentary, "Half of Me", which will go live on BudweiserMusic.com on 18 September. Rihanna's Diamond World Tour next visits Singapore.
Landmark sponsors exhibit relating to Karen Mok
Hong Kong's Landmark shopping mall plans to celebrate Karen Mok's 20-year career as a singer, actress, style icon and brand ambassador, with "The Age of Moknificence - Karen Mok 20th anniversary exhibition,", which will be held at Landmark Atrium from 15 to 21 September. The exhibit will feature a glamorous 'backstage' with Mok's stage and movie costumes, awards, personal photos and videos.
HK celebs promote Converse collaboration with Maison Martin Margiela
HONG KONG - Hong Kong's Wing Shya, Maggie Cheung and Sean Kunjambu have joined forces in a creative project to further promote sneakers made by Converse in collaboration with Belgian designer Maison Martin Margiela, which launched locally last week.
Cartoonland Creative Studio expands Barbie-branded experience to Hong Kong
HONG KONG - Girls can enjoy a fairytale experience at Cartoonland Creative Studio (CTI), which is the first licensed company to provide Barbie-themed photo shoots in Hong Kong with sponsorship from Mattel.
AstraZeneca calls pitch for cholesterol drug Crestor in Hong Kong
HONG KONG - Global pharmaceutical company AstraZeneca has called an integrated agency pitch for its cholesterol-lowering drug Crestor and has already started pitch meetings, with the result expected in Q4.
Mindshare Hong Kong reshuffles senior management
HONG KONG - Mindshare Hong Kong has seen a number of recent changes among senior management, following the departure of Tracey Cheung, deputy leader, who joined the agency early this year but has left for a role as assistant vice-president at PCCW.
Deacons partners with Kreab Gavin Anderson and Doremus for brand research project
Nicholas Moore of Deacons, one of Hong Kong's oldest and largest law firms, talks about how a business that doesn't advertise can differentiate itself from its competitors.
ZenithOptimedia welcomes back Lester Ng as Shanghai deputy MD, while Scarlett Shih takes over as Starcom Beijing MD
SHANGHAI & BEIJING - Lester Ng returned to ZenithOptimedia two weeks ago to take up the role of deputy MD at its Shanghai office, while his job as MD Starcom Beijing has been taken over by Scarlett Shih, who most recently served as MD in Taiwan.
Leo Burnett Beijing wins appointment for China Mobile's 4G brand
CHINA - Donald Chan, Group CEO of Leo Burnett (LB) China, reports that the agency's Beijing office has won a two-year appointment to handle branding for China Mobile Communications Corporation (CMCC)'s 4G service launch.
General Electric picks MEC for international markets, retains OMD in North America
GLOBAL - A source within GE has confirmed reports that GE has selected MEC to handle its media business in its various international markets while retaining OMD as its media agency in North America.
Leo Burnett Hong Kong loses decade-long client Kowloon Dairy to Alchemy
HONG KONG - Kowloon Dairy has ended its business relationship with Leo Burnett and passed creative duties to local independent agency Alchemy.
Oliver Xu and Vincent Pang resign from BBDO China posts
BEIJING & SOUTH CHINA - Oliver Xu, MD of BBDO Beijing, is to resign at the end of August to take up a parallel role at Saatchi & Saatchi Beijing, while the company's ECD at its South China office, Vincent Pang, has left the industry and returned to his home country of Malaysia.
Desigual launches special collection with Cirque du Soleil
HONG KONG - Desigual, the Spanish causal wear brand, has launched a new collection inspired by Cirque du Soleil to promote the upcoming Michael Jackson’s Immortal World Tour, which stops in Hong Kong 23 to 25 August at the Asia-World Expo.
Coca-Cola veteran Shakir Moin takes up China VP and CMO role
SHANGHAI - Shakir Moin of Coca-Cola has relocated to Shanghai from Bangkok to take up the role of VP and chief marketing officer of the beverage company in China.