Burberry launches Brit Rhythm fragrance in Shanghai

Burberry celebrated the launch Brit Rhythm for men with a performance by British boy band The Family Rain at its new three-storey flagship store in Shanghai. The event on 21 March drew over 300 guests including George Barnett (British musician and face of Brit Rhythm). Burberry partnered with Baidu on a digital sampling programme; fans signed up to receive a scented temporary tattoo in the shape of the fragrance's bottle.

by Benjamin Li

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