Sources close to the pitch told Campaign Asia-Pacific that initial meetings have already taken place, and a shortlist is expected soon.
Carat has held the account for more than three years.
Shenzhen-based Changan PSA Automobile has sold imported vehicles since June 2012 and locally assembled DS line cars since summer 2013.
China is PSA Peugeot Citroën’s second-largest market, with sales rising 7.2 per cent in 2012 to 13 million passenger cars and 12 million light commercial vehicles. The market accounts for 20 per cent of the company's global sales.
Source close to the pitch told Campaign Asia-Pacific that they have seen the client recently already, and is waiting for the shortlist result.
Carat is the media incumbent for over three years, this pitch is for media only.
According to PSA Peugeot Citroën’s China website, the Group set up a second joint venture in 2011, Changan PSA Automobile (CAPSA), with its partner Changan. The Shenzhen-based company has sold imported vehicles since June 2012 and locally-assembled DS line cars since summer 2013.
China is PSA Peugeot Citroën’s second-largest market, with sales rising 7.2 per cent in 2012 to 13 million passenger cars and 12 million light commercial vehicles, accounting for 20 per cent of the world total.
