Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.
fashion
Top 10 fashion brands in Southeast Asia 2025
Adidas edges out Nike to top SEA’s fashion brand rankings for 2025.
Why Chinese youth bet on pets and plushies as their new family
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
Why more celebrities are taking the creative reins at luxury brands
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
Coach appoints Mother to creative account and unveils NYC style-inspired campaign
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.
Uniqlo's CIO on its transformation into a digital retailer
Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.
Lipton Ice Tea launches 1990s-inspired fashion collection
The Uniliver/Pepsi-owned brand has teamed up with streetwear brand Cruel Pancake.
Safari and McCann Japan give vintage clothing a storied past
A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.
The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
AI, sustainability, Web3 and a need for continuous innovation: Vogue Singapore pins down 'what's next' in the worlds of fashion, creative and more
INSPIRATION STATION: AI is a new tool to harness self-expression, the metaverse has democratised creativity and sustainability is key to the future of design and fashion—get inspired by the insights from Vogue's 'Next in Vogue' in Singapore.
How China’s Gen Z fell in love with the Asian Baby Girl aesthetic
'ABG' is no longer geographically limited to Asians living overseas; it is also a growing sub-trend in China.
Underscoring inclusivity, gender-fluid fashion on the rise in China
The success of homegrown fashion label Bosie shows progress towards a more gender-free, non-conformist approach to fashion.
What is the secret sauce behind Lululemon’s popularity in China?
The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?
Fashion NFTs total $245 million in sales. Can brands harness success in 2023?
Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?
Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week
The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.
Chinese sportswear brand Li-Ning courts controversy for 'offensive' clothing
The apparel-maker is rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.