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fashion

France moves to block Shein over sale of ‘childlike’ sex dolls

branding fashion france pr shein By Minnie Wang

Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.

Top 10 fashion brands in Southeast Asia 2025

fashion pureprofile top50brands By Matthew Keegan

Adidas edges out Nike to top SEA’s fashion brand rankings for 2025.

Why Chinese youth bet on pets and plushies as their new family

china culture dao insights digital fashion oped retail society By Yimin Wang

With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.

Why more celebrities are taking the creative reins at luxury brands

asap rocky celebrities creative director fashion luxury ray ban By Rahat Kapur

As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.

Coach appoints Mother to creative account and unveils NYC style-inspired campaign

coach fashion global campaign luxury marketing mother london By Charlotte Rawlings

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

Brand Health Check: How can Uniqlo compete with affordable alternatives in China?

brand health check china china summit 2025 fashion fast fashion greater china Uniqlo By Minnie Wang

BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

corruption ecommerce fashion malaysia By Staff Reporters

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

Uniqlo's CIO on its transformation into a digital retailer

fashion fast fashion fast retailing Uniqlo By Muhammad Perkasa Al Hafiz

Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.

Lipton Ice Tea launches 1990s-inspired fashion collection

fashion pepsico the work unilever By Alessandra Scotto di Santolo

The Uniliver/Pepsi-owned brand has teamed up with streetwear brand Cruel Pancake.

Safari and McCann Japan give vintage clothing a storied past

ecommerce fashion mccann sustainability By Ad Nut

A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.

The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit

achint setia ecommerce fashion the cmos mo thecmosmo zalora By Nikita Mishra

Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.

AI, sustainability, Web3 and a need for continuous innovation: Vogue Singapore pins down 'what's next' in the worlds of fashion, creative and more

creativity fashion media publishing sustainability By Rahat Kapur

INSPIRATION STATION: AI is a new tool to harness self-expression, the metaverse has democratised creativity and sustainability is key to the future of design and fashion—get inspired by the insights from Vogue's 'Next in Vogue' in Singapore.

Owners of luxury brand Coach, Tapestry, purchase parent company of Michael Kors, Jimmy Choo and Versace in US$8.5 billion deal

coach fashion luxury merger tapestry By Staff Reporters

The merger of the two fashion conglomerates will establish a "powerful global luxury house" that generates US$12 billion in annual sales.

How China’s Gen Z fell in love with the Asian Baby Girl aesthetic

fashion By Crystal Tai

'ABG' is no longer geographically limited to Asians living overseas; it is also a growing sub-trend in China.

Underscoring inclusivity, gender-fluid fashion on the rise in China

dao insights fashion By Yuhui Kong

The success of homegrown fashion label Bosie shows progress towards a more gender-free, non-conformist approach to fashion.

How Burger King inspired a brown fleece fashion trend in Korea

fashion By Ad Nut

Innored's 'Chicken King Fashion Week' campaign allowed anyone in Korea wearing garb resembling fried chicken skin to get the chance to have a free sandwich.

What is the secret sauce behind Lululemon’s popularity in China?

athleisure branding dao insights fashion lululemon marketing retail By Sofia Sayers

The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?

Fashion NFTs total $245 million in sales. Can brands harness success in 2023?

fashion By Bethanie Ryder

Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?

Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week

adidas fashion By Sadie Bargeron

The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.

Chinese sportswear brand Li-Ning courts controversy for 'offensive' clothing

china fashion By Minnie Wang

The apparel-maker is rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.

Dior takes its Chinaverse presence to new heights with second virtual showcase

fashion By Bethanie Ryder

Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April.

How Ogilvy Taiwan paired dementia and fashion

case study fashion ogilvy taiwan By Surekha Ragavan

PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.

Let your jeans age the way you do—gracefully

fashion sustainability By Ad Nut

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

Imagine if Cleopatra wore jeans

fashion sustainability By Ad Nut

Wunderman Thompson sets out on an unexpected sustainability campaign to promote the idea of data behind zero-waste clothing.

Could the next style capital rise in the metaverse?

fashion By Minnie Wang

Decentraland hopes to join Paris, London, New York, and Milan as a style capital and many, many brands are joining in.

What can luxury brands learn about storytelling from Gucci?

fashion By Daniel Langer

Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again?

Adidas defends decision to tweet image of bare breasts

adidas fashion retail By Diana Bradley

There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'.

One year on: How are fashion’s boycotted brands faring in China?

china fashion By Lisa Nan

H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then?

Squid Game inspires fashion, art and culture to die for

culture fashion inspiration station netflix By Surekha Ragavan

INSPIRATION STATION: The Netflix megahit is not just a gruesome take on the horrors of capitalism; it’s also a piece of content by which artists and creators are heavily inspired.

Forget gender-neutral fashion. Chinese men want women’s clothes

china fashion luxury trends By Jiaqi Luo

Young Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity?

Sustainability bonds become fashionable among fashion brands

Chanel fashion By Minnie Wang

Adrian Cheng's K11 mall joins Chanel and Burberry in issuing a sustainability-linked bond, which commits the company to a renewable-energy goal.

Will 2021 be the year Cyberpunk style takes over China?

fashion gaming By Yaling Jiang

With the just-released video game Cyberpunk 2077 booming in popularity among China’s youngsters, will the once-underground cyberpunk style soon become mainstream?

Here come the brides

fashion inspiration station By Robert Sawatzky

INSPIRATION STATION: Wavemaker is marrying India's largest wedding exhibition with Australia's largest wine brand for a virtual event this weekend, where incredible outfits steal the show.

Calvin Klein taps former Starbucks marketer as global CMO

calvin klein cmo fashion retail starbucks By Staff Reporters

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Southeast Asian artists pimp up sneakers for Asics

design fashion inspiration station retail By Surekha Ragavan

INSPIRATION STATION: 30 artists from Singapore, Malaysia, Indonesia, Thailand and Vietnam brought their flair to the 30th anniversary of the GEL-LYTE III.

Gen-Z conservatism is changing fashion in China

fashion genz By Jiaqi Luo

In the midst of a global pandemic and a 21st-century cold war, Chinese culture has looked inward and is taking conservative turns on multiple fronts

Embracing the emergence of new 'China chic'

china fashion pride trends By Coco Wu

There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.

Do Chinese millennials want diversity in fashion ads?

diversity fashion By Jiaqi Luo

While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change.

Valentino’s haute couture-meets-streetwear experiment in China

fashion By Ruonan Zheng

The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?

Quinny stroller brand hacks Milan Fashion Week with 'Parent Couture' line

fashion By Oliver McAteer

Ad agency SuperHeroes presents: "The Power Nap Dress."

Photos: G-Star Raw's experiential show pulls out all the stops

fashion By Staff Reporters

An audio-visual feast to celebrate the brand's 30th anniversary.

Making a statement: when fashion meets protest

activism fashion By Olivia Parker

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads

fashion By Staff Reporters

Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?

Photos: Zalora launches ‘interactive playground’ for brands

activations adidas calvin klein fashion zalora By Staff Reporters

A merging of online and offline in a wild neon-lit activation.

Katie Grand: the Dr Dre, Pharrell Williams and Kanye of fashion... but a little more badass

fashion trends By Claire Beale

Stylist. Editor. Creative director. Harbinger of hip. The go-to arbiter of cool. Jedi master of the fashion industry.

Chanel could pull plug on Hong Kong show

Chanel fashion hong kong marketing By Ruonan Zheng

Cruise show slated for November faces uncertainty amid continuing protests.

Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers

experiential marketing fashion malaysia By Staff Reporters

The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.

'Pinoy pride' and celebrity propels Filipino fashion brands

fashion philippines By Robert Sawatzky

Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.

Dolce & Gabbana falls 140 places in Asia's Top 1000 Brand ranking

china fashion By Olivia Parker

The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.

Fosun establishes in-house brand management unit for fashion clients

china fashion By Jenny Chan 陳詠欣

The Chinese investment conglomerate has set up a pure play operation company to serve fashion brands with ambitions in Greater China.

Navigating luxury in China: advice from the front line

china douyin fashion little red book luxury By Elisa Harca

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

Is Guess and Alibaba's FashionAI the future of retail?

ai alibaba artificial intelligence fashion retail tech technology By Jenny Chan 陳詠欣

When high style and high tech meet

Guess to be first global brand to digitise stores with Alibaba's FashionAI

ai alibaba fashion taobao tmall By Jenny Chan 陳詠欣

The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.

Why Japan might be the most innovative place in the world

cannes fashion Hakuhodo japan sony technology By Staff Writer

Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.

Fast fashion brands wearing it well with consumers

china fashion fast fashion hm levis luxury Uniqlo zara By Olivia Parker

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

Singles Day: For fashion KOLs, the riches are in the niches

fashion kol By Jenny Chan 陳詠欣

While every industry imaginable will get involved in Singles Day, the fashion industry is at the heart of the event. Which Weibo KOLs can deliver?

The Kooples launches in Greater China

fashion By Soon Chen Kang 江欣珍

The luxury Parisian label will open its flagship store in Hong Kong this month, and will follow up with a new store in Beijing next year.

BBC.com launches section ‘Designed’ to lure luxury advertisers

bbc digital drive fashion luxury online travel By Robert Sawatzky

But no Asian advertisers yet signed on for launch.

Ferrero Rocher shows that all that glitters is not gold

fashion By Ad Nut

Chinese-American fashion designer Vivienne Tam designed a Ferrero Rocher inspired gown in a Christmas campaign by Mirum Hong Kong.

Mixing brand immersion and retail therapy

fashion retail By Chiho Nishiguchi

Innovative fashion-show trends call into question the relationship between retail and the runway, writes Flamingo's Chiho Nishiguchi.

Does sex still sell in 2016?

fashion By Doug Lloyd

Culture has redefined the rules for what's acceptable and what gets attention, writes the founder and creative director of Lloyd & Co.

On Facebook, 97% of brands still rely on organic reach: BBDO

advertising agencies BBDO facebook fashion industry travel By Ilyse Liffreing

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Erdos Cashmere engages Ogilvy to launch new brands

branding china fashion marketing By Soon Chen Kang 江欣珍

Luxury cashmere brand launches two new labels for the Chinese market.

Photos: Launch party for Buro 24/7 fashion and culture website

fashion singapore

Indochine Media celebrated the launch of Buro 24/7, a fashion, beauty, lifestyle and contemporary culture website, with a lunch at the The Clifford Pier in Singapore's Fullerton Bay Hotel on 13 May. Guests included fashion icon Diane von Furstenberg; Steven Kolb, CEO of The Council of Fashion Designers of America; Russian Ambassador Andrey Tatarinov; Vietnamese celebrity and super-model Ha Anh Vu; and Buro 24/7-founder Miroslava Duma. Local style and culture icons including Tracy Phillips, Anita Kapoor, Velda Tan and others mingled with CEOs and representatives from major fashion and luxury brands including Chanel, Ralph Lauren, Cartier, Hermes, Dior, Tiffany & Co. and Coach.

‘Contradict the status quo’: Mayarya’s advice for building fashion brands

brand fashion By Adrian Peter Tse

HONG KONG - Given this city's high rental costs, international competition and a local market dominated by big players, launching a startup fashion brand requires a creative eye, the identification of a strategic gap and strong business fundamentals within a global context.

VISS gets seed investments to rewire interest-based media, brand engagement and e-commerce

commerce fashion hong kong media online startup technology By Press Release

HONG KONG - VISS, the interest-based fashion media and commerce platform focusing on Asia, has received a strategic seed investment from serial entrepreneurs Clive Ng and Christian Remrod via their company 8 Plus Holdings.

CFDA signs first Chinese partnership agreement with Shangpin.com

china council fashion of By Staff

SHANGHAI - The Council of Fashion Designers of America (CFDA) has signed its first Chinese partnership with Shangpin.com, China's leading online fashion retailer.

Burberry's global media review progresses to Asia

agency brand fashion global media pitch review UM By Staff Reporters

HONG KONG - Mediacom is said to be among one of the agencies participating in Burberry's pitch for its APAC media planning and buying business in Hong Kong this week.

Mexx appoints Anomaly for global launch

brand fashion rebrand By Emily Tan

GLOBAL - Amsterdam and Toronto-based agency Anomaly has been appointed by dutch fashion retailer Mexx to help revitalise the brand as it prepares to launch in Asia-Pacific next year.

Draftfcb China promotes eBay's e-commerce partnership with Xiu.com

china communications fashion online shopping By Staff Writer

MAINLAND CHINA - Draftfcb has launched a national brand communications campaign to promote eBay Style, the online retailer's new mass-fashion shopping platform.

A preview of consumption trends for 2013: MEC & CIC

china commerce culture fashion trends By Staff Reporters

MAINLAND CHINA - Top consumption trends for 2013 will range from 'going micro', 'spectacular singles' to a 'grey hair craze', according to a report released by MEC and CIC.

Roast lamb and spring fashion "Collamborate" in odd campaign

australia BMF fashion By Staff Reporters

AUSTRALIA - In an unusual pairing that strains credulity, Meat & Livestock Australia hired BMF to promote spring lamb with fashion designer Leona Edmiston and chef Ben O’Donoghue.

Wall Street Journal plays catchup to FTChinese.com with launch of luxury section

china fashion luxury By Jenny Chan 陳詠欣

BEIJING - Four months after main competitor FTChinese's launch of a luxury section, the Wall Street Journal's Chinese online edition has followed suit with French jeweller and watchmaker Cartier as its launch advertiser.

wwwins Isobar launches China’s first TVC-aware app for adidas NEO

adidas digital fashion sports By Jenny Chan 陳詠欣

SHANGHAI - A global TV campaign for adidas's youth line, adidas NEO, will be launched first in China on 15 September, supported by a mobile application that allows consumers to interact in real-time with the TVC via audio Mackin technology—a first in China.

Forever 21's Hong Kong launch sets stage for mainland China entry

fashion retail By Jenny Chan 陳詠欣

HONG KONG - The soft opening of Forever 21's first Hong Kong store today is preparing the US fast-fashion retailer for its launch in Shanghai and Beijing in spring this year.

Aussie ad banned for sexualising 'tweens'

australia fashion

SYDNEY - The sexualisation of young people debate is making waves around the world, as Australian fashion clothing brand Supre has found after its ad featuring a topless teenager was banned.

CASE STUDY: Diesel invites Japanese punters to 'kick ass'

fashion japan music retail By Staff Reporters

Everybody enjoys kicking ass. That was the premise of Diesel’s ‘Kick Ass Hall’ sneaker promotion initiative in Japan. The Italian fashion brand, known for its playful advertising, set out to demonstrate that its shoes are best suited to activities other than running at the Nagisa Music Festival.