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shein

Shein's elusive founder makes first public appearance amid Hong Kong IPO push
china shein By Matthew Keegan

Xu Yangtian said support from the Communist Party and Guangdong provincial authorities was critical to Shein’s growth.

France moves to block Shein over sale of ‘childlike’ sex dolls
branding fashion france pr shein By Minnie Wang

Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.

Does a Hong Kong listing spell the end of Shein’s Western sheen?
brand health check shein By Minnie Wang

BRAND HEALTH CHECK: Shein’s Plan C, an IPO in Hong Kong, lands just as Trump-era tariffs return and scrutiny over its Chinese roots intensifies. With Western doors closing, will Shein’s global shine take a hit?

Is cheap the new black? E-commerce's existential crisis
amazon shein temu By Ramakrishnan Raja

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

How marketing helped Chinese apps and games to expand overseas
black myth wukong china summit 2025 shein temu tiktok By Matthew Keegan

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

Tech On Me: Who benefits from the legal war between Shein and Temu?
ecommerce shein temu By Shawn Lim

This week, we look at the escalating legal war between Shein and Temu, Chinese tech giants scrambling to find AI startups, and Klook's new partnership with TikTok, among other tech headlines in the region.

Will 2024 in China be much the same as 2023?
china ian whittaker luxury marketing meta microsoft nike shein temu By Ian Whittaker

Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.

H&M files lawsuit against Shein in Hong Kong for copyright infringement
hm hong kong shein By Staff Reporters

The Swedish fast-fashion giant is suing its rapidly-growing Chinese rival Shein in Hong Kong, for what it claims is "a substantial reproduction of copyrighted works."

What can luxury learn from the Shein PR debacle?
greenwashing influencer kol shein By Sadie Bargeron

Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.

'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row
ethics shein By Elizabeth Wiredu

Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?

All the ways Shein’s influencer tour went wrong
shein By Brandon Doerrer

The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.

Shein, Nike, Adidas questioned over forced labour practices in China
adidas esg fast fashion nike shein By Staff Reporters

Sportswear giants Adidas, Nike, along with fast fashion retailers Shein and Temu, have been quizzed by US Senators about the possible use of forced labour in their supply chains.

Is fast fashion still in vogue? Shein's reputational issues affect the whole sector
fast fashion shein By Gerry Hopkinson

Fast fashion brand Shein has hit the headlines in the wake of the documentary 'Untold: Inside the Shein Machine', which indicated employee working conditions in some of its factories abroad were worryingly unsafe and ‘exploitative’.

Full steam ahead for Shein despite mounting concerns
esg fast fashion shein sustainability By Julienna Law

Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.