A Chinese New Year campaign controversy: is Gucci fur-real?
The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?
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Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week
The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.
4 ways Chinese innovation is shaping global ecommerce
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future.
Data shows brands don’t need social media accounts in China
Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
What can luxury learn from the Shein PR debacle?
Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.
How luxury took over memes
Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.