After McDonald’s Japan saw Pokémon merch fly off shelves (and onto the resale market), the brand builds the hype for the Mid-Autumn Festival.
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black myth wukong
Black Myth: Wukong and McDonald's come together for a festive collab
black myth wukong
china
collaboration
leo
mcdonalds
How marketing helped Chinese apps and games to expand overseas
black myth wukong
china summit 2025
shein
temu
tiktok
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.