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collaboration

Black Myth: Wukong and McDonald's come together for a festive collab

black myth wukong china collaboration leo mcdonalds By Minnie Wang

After McDonald’s Japan saw Pokémon merch fly off shelves (and onto the resale market), the brand builds the hype for the Mid-Autumn Festival.

When Duo met (and marrried) Lucky

adbut brands collaboration duolingo luckin coffee By Ad Nut

To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.

Why global collaboration is the key to greater creativity

collaboration creativity By Julia Hammond

Increasing international reach will open the doors to better diversity and inclusivity.

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?

brand china collaboration sounding board By Minnie Wang

SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?

Five ways marketers and agencies can work better together

agencies brands collaboration By Robert Sawatzky

Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

advertising amazon advertising collaboration ecommerce groupm wavemaker By Arvind Hickman

Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.

Our world is waking up to collective action (finally)

collaboration By Kevin Chesters

A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.

Adara: Industry needs to ‘catch up’ to personalised marketing

collaboration walled gardens

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

'The energy was infectious': MediaWorks 2019 concludes

collaboration grab mediaworks

A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.

How agencies and brands are working together

agencies brands collaboration By Megan Gell

As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?

What successful agency-marketer partnerships look like

agency collaboration marketer partnerships By Richard Bleasdale

Entries are open for the 4th annual Agency | Marketer Partnership Awards to be held in Singapore on August 16, 2017

How Shu Uemura painted Tokyo with help from Takashi Murakami

collaboration loreal By David Blecken

A lively video uses light painting technology to bring colour to the city in winter.

Blurred lines: Why brand and artist collaborations need clear definition

brands collaboration marketing By Gabey Goh

Relationships between brands and the arts are getting closer, but both sides need to protect their integrity or campaigns can start to look like expensive gimmicks.

Creatives of the world, unite! (Or maybe not)

collaboration grey By Tor Myhren

Grey's worldwide CCO explains how to create an international incident from a global campaign

Think collaborative

advertising agency collaboration By David Mayo

The hunger to be big is irresistible in business, as size means power, awe and respect. But David Mayo of Bates CHI & Partners opines that size can bring about a disconnect that compromises a far more important characteristic in today's marketplace: agility.