Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
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Amazon's ad business soars, reaching US$56 billion in 2024
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Wavemaker strikes ‘world first’ Amazon Advertising collaboration
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Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.
Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech
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In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.