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Amazon brands dominate consumers’ preferred ad platforms, finds Kantar
amazon preferred ad spaces prime video twitch By Lucy Shelley

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.

How to stand out in an attention economy
livestreaming twitch By Gemma Battenbough

Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.

Twitch layoffs hit marketing team
layoffs twitch By Brandon Doerrer

Twitch’s senior director of marketing, head of social media and influencer marketing manager were let go as part of a 500-person reduction.

Twitch relaxes sexual content guidelines, but they still could endanger ad revenue for streamers
twitch By Brandon Doerrer

“Highlighting” fully clothed breasts may be costly for some content creators, in one example of how the guidelines could create confusion.

Twitch recaps year with side-scroller and streamer competition
twitch By Brandon Doerrer

It’s also encouraging streamers to host their own end-of-year recap for their individual communities.

Twitch competitors seize opportunities amid branded content fallout
creators twitch By Ewan Larkin

The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.

‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
streaming twitch By Brandon Doerrer

The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.

Twitch unveils short-form video tool for cross-platform promotion
twitch By Brandon Doerrer

Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.

Twitch CMO Rachel Delphin on stability, AI and non-gaming streams
twitch By Brandon Doerrer

Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.

Twitch's top-performing APAC campaigns: Q4 2022
twitch By Gemma Battenbough

The platform’s standout campaigns of the last quarter include rolling out the “purple carpet” at the Black Adam premier livestream, a first-of-its-kind 11/11 shopping extravaganza, and more.

Culture's changed. Has your marketing?
culture marketing twitch By Staff Writer

Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.

Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
twitch By Staff Writer

A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.

Twitch’s top-performing APAC campaigns: Q3 2022
twitch By Gemma Battenbough

The platform’s standout campaigns of the last quarter include a sausage roll campaign for Patties and Amazon Prime Day livestreams.

How 'gamefluencers' are transforming the world of gaming
esports gaming influencers kol twitch we are social By Chris Chong

With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.

Twitch Prime subscriptions are funding this poverty relief center
amazon twitch By Brandon Doerrer

A community center is joining Twitch to receive funds directly from Jeff Bezos’ pockets.

Women to Watch 2022: Tara Crosby, Twitch
agency singapore twitch women to watch By Staff Reporters

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

Twitch's top-performing APAC campaigns: Q2 2022
twitch By Steve Ford

The platform's standout campaigns of Q2 include an anti-drunk-driving effort by the Queensland government, and a Maybelline campaign to promote its new mascara.

Twitch’s top-performing APAC campaigns: Q1 2022
twitch By Steve Ford

Twitch's standout campaigns of the year so far include a spicy chicken livestream for McDonald's and a multi-verse experience with Genshin Impact's beloved mascot.

Good game: How to use gaming techniques to level up your brand marketing on Twitch
brands gaming marketing twitch By Staff Writer

Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.

Twitch's top-performing APAC campaigns: Q4 2021
twitch By Steve Ford

The first collection of Twitch's standout campaigns showcases how a chewing gum and food delivery brand authentically inserted themselves into the gaming community, while a gaming laptop manufacturer taps a top Korean streamer to demonstrate its capabilities.