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Amazon brands dominate consumers’ preferred ad platforms, finds Kantar
amazon preferred ad spaces prime video twitch By Lucy Shelley

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.

How to stand out in an attention economy
livestreaming twitch By Gemma Battenbough

Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.

Twitch layoffs hit marketing team
layoffs twitch By Brandon Doerrer

Twitch’s senior director of marketing, head of social media and influencer marketing manager were let go as part of a 500-person reduction.

Twitch relaxes sexual content guidelines, but they still could endanger ad revenue for streamers
twitch By Brandon Doerrer

“Highlighting” fully clothed breasts may be costly for some content creators, in one example of how the guidelines could create confusion.

Twitch recaps year with side-scroller and streamer competition
twitch By Brandon Doerrer

It’s also encouraging streamers to host their own end-of-year recap for their individual communities.

Twitch competitors seize opportunities amid branded content fallout
creators twitch By Ewan Larkin

The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.

‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
streaming twitch By Brandon Doerrer

The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.

Twitch unveils short-form video tool for cross-platform promotion
twitch By Brandon Doerrer

Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.

Twitch CMO Rachel Delphin on stability, AI and non-gaming streams
twitch By Brandon Doerrer

Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.

Twitch's top-performing APAC campaigns: Q4 2022
twitch By Gemma Battenbough

The platform’s standout campaigns of the last quarter include rolling out the “purple carpet” at the Black Adam premier livestream, a first-of-its-kind 11/11 shopping extravaganza, and more.

Culture's changed. Has your marketing?
culture marketing twitch By Staff Writer

Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.

Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
twitch By Staff Writer

A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.

Twitch’s top-performing APAC campaigns: Q3 2022
twitch By Gemma Battenbough

The platform’s standout campaigns of the last quarter include a sausage roll campaign for Patties and Amazon Prime Day livestreams.

How 'gamefluencers' are transforming the world of gaming
esports gaming influencers kol twitch we are social By Chris Chong

With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.

Twitch Prime subscriptions are funding this poverty relief center
amazon twitch By Brandon Doerrer

A community center is joining Twitch to receive funds directly from Jeff Bezos’ pockets.

Women to Watch 2022: Tara Crosby, Twitch
agency singapore twitch women to watch By Staff Reporters

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

Twitch's top-performing APAC campaigns: Q2 2022
twitch By Steve Ford

The platform's standout campaigns of Q2 include an anti-drunk-driving effort by the Queensland government, and a Maybelline campaign to promote its new mascara.

Twitch’s top-performing APAC campaigns: Q1 2022
twitch By Steve Ford

Twitch's standout campaigns of the year so far include a spicy chicken livestream for McDonald's and a multi-verse experience with Genshin Impact's beloved mascot.

Good game: How to use gaming techniques to level up your brand marketing on Twitch
brands gaming marketing twitch By Staff Writer

Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.

Twitch's top-performing APAC campaigns: Q4 2021
twitch By Steve Ford

The first collection of Twitch's standout campaigns showcases how a chewing gum and food delivery brand authentically inserted themselves into the gaming community, while a gaming laptop manufacturer taps a top Korean streamer to demonstrate its capabilities.

Marketing will be redefined by Zoomers in the metaverse
gaming marketing streaming twitch By Will Anstee

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.

Coca-Cola debuts ‘Real Magic’ global brand platform with emphasis on gaming
cocacola gaming twitch By Mariah Cooper

The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch.

GroupM ties with Twitch in APAC to bolster gaming expertise
asia groupm twitch

Agency network says it is the first to partner with Twitch in the region.

How brands are using Twitch for sports marketing
marketing twitch By Mariah Cooper

The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.

Campaign Crash Course: Tips for marketers to tap the gaming market
gaming marketing twitch By Staff Reporters

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech
amazon amazon advertising twitch By Sabrina Sanchez

In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.

Twitch hires two former DAN executives
twitch By Staff Reporters

Live-streaming app is expanding its Asia-Pacific senior team.

Amazon Music to integrate Twitch livestreams
amazon twitch By Staff Reporters

Livestreams by artists using Twitch will be available within Amazon's music app right alongside on-demand tracks.

Twitch names Sandeep Suvarna as APAC marketing head
apac marketing twitch By Rahul Sachitanand

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.

Brand investment in esports heads toward $1 billion, with Asia leading consumption
adspend asia esports gaming sponsorship streaming top of the charts twitch warc By Staff Reporters

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.

Twitch names Spotify's Sunita Kaur as first APAC MD
spotify twitch By Staff Reporters

Kaur will focus on growing the gaming platform's community of creators, media and advertising partners in the region.

In Japan, Twitch looks beyond the world of gaming
esports gaming japan twitch By David Blecken

The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.

Brands now get the power of gaming: Twitch co-founder
advertising brands esports gaming twitch By Faaez Samadi

Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.

Facebook takes on YouTube and Amazon with gaming creator pilot program
twitch By Babar Khan Javed

Operating since 2011, Twitch is Amazon's live streaming subsidiary and the lifeforce that allows eSports athletes to monetize content. Facebook wants in.

Dekki to offer brands "frictionless" reach to gaming communities
esports gaming japan twitch youtube By David Blecken

The founder believes gamers have no more time for advertisers that get in the way of their experience.