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culture

Culture isn’t a campaign anymore and brands can’t just be guests
brands culture doordash By Huiwen Tow

Audiences aren’t waiting to be told stories; they’re busy reshaping them. Brands now need to give them something to do, writes Virtue's Huiwen Tow.

Why ‘brain rot’ makes sense to Gen Alpha
culture By Rahat Kapur

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

Why Chinese youth bet on pets and plushies as their new family
china culture dao insights digital fashion oped retail society By Yimin Wang

With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.

No one talks about ads anymore: Have they lost their pop-culture charm?
attention economy creativity culture performance pop culture By Matthew Keegan

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

Blurred lines, exposure and nostalgia: Backslash’s 2025 Edges report
culture edges report tbwa trends 2025 By Emma Thumann

TBWA’s report on cultural shifts examines company exposure and transparency, ageing, and throwback technology.

Chinese-Canadian actor Simu Liu criticises boba brand for appropriating Asian culture
culture food representationmatters By Staff Reporters

In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.

The summer of the slow burn artist
culture pr By Siddhanth Sequeira

From Tinashe’s ‘Nasty’ to Charli’s ‘Brat,’ how the delayed success of your underrated favourites is changing the logic of virality.

Is the right to ask a question of culture?
culture dei wpp By Apoorva Bapna

Whether it's women in the workplace or minority groups lacking representation, we all have the right to ask for what we truly deserve. WPP India's Apoorva Bapna shares her thoughts on how culture is a key part of truly levelling the career field.

Cultural competency is critical to creative success in Asia
asia creativity culture diversity By Rich Akers

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.

Employees are being influenced by Gen Z colleagues to reexamine the workplace, study finds
culture gen z By Ewan Larkin

Edelman’s latest Trust Barometer report found that Gen Z is shifting employees' perspectives on work-life boundaries, openness to new technology and self-advocacy.

New-stalgia: How 90s-founded Skechers is stepping into growth
adidas athleisure branding culture nike By Rahat Kapur

As Skechers makes its debut foray on to the coveted Fortune 500 list, the brand's Southeast Asia managing director Zann Lee, shares the nuggets of insight, introspection and investments that got them there.

“One-offs do not work”: How brands can play in culture
brands culture By Staff Writer

With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?

Agency culture benefits when leaders sweat the small stuff
agency culture By Nicola Merrifield

Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration

The remarkable rise of cultural regionalism in India
culture By Sushma Rao

MullenLowe Lintas"s Sushma Rao lists some milestone moments when popular culture leveraged sentiment and shifted paradigms in India

Indonesian Gen Z seeks ‘me in we’
culture gen z indonesia By Gunjan Prasad

Brands need to ‘walk the talk’ or risk alienating the largest target group.

Culture's changed. Has your marketing?
culture marketing twitch By Staff Writer

Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.

Don’t be fooled by the optics. Culture-washing is all around us
culture diversity By Leila Fataar

Adland has the power to push things forward in progressing diversity.

Crafting culturally authentic ads that appeal to everyone
authenticity culture mcdonalds By Jon Evans

When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.

The need for strong local culture
culture genz korea weber shandwick By Lucy Han

The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.

Korea: The Asian Tiger’s cultural leap
culture hallyu korea kpop quantum By Luna Aw

How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.