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athleisure

Nike and Skims debut athleisure line with a star-studded campaign
athleisure nike retail skims By Staff Reporters

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.

Stretching limits, sculpting success: Lululemon's rise from controversies to cult status
athleisure brand health check lululemon By Nikita Mishra

BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?

New-stalgia: How 90s-founded Skechers is stepping into growth
adidas athleisure branding culture nike By Rahat Kapur

As Skechers makes its debut foray on to the coveted Fortune 500 list, the brand's Southeast Asia managing director Zann Lee, shares the nuggets of insight, introspection and investments that got them there.

What is the secret sauce behind Lululemon’s popularity in China?
athleisure branding dao insights fashion lululemon marketing retail By Sofia Sayers

The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?

Chinese consumers drive high-end 'athleisure' market, which is poised to overtake luxury
adidas athleisure china luxury marketing nike trends By Jessica Rapp

The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.