True

lululemon

Lunar New Year campaigns worth watching in 2026
chinese new year coca cola lululemon lunar new year rimowa By Staff Reporters

A round-up of work that avoided tired tropes and opted for thoughtful storytelling.

Actor Zhu Yilong and cellist Yo-Yo Ma front Lululemon's Lunar New Year film
china lululemon By Staff Reporters

For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.

Lululemon hands media account to GroupM in key Asian markets
lululemon By Nikita Mishra

The business was won from Havas after a competitive pitch.

Stretching limits, sculpting success: Lululemon's rise from controversies to cult status
athleisure brand health check lululemon By Nikita Mishra

BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?

RGA taps into AI-generated art to shine a light on mental health disorders in Singapore
lululemon mental health rga By Staff Reporters

The exhibition entitled "Prompting Feelings" features the work of eight unique artists, each portraying their own struggles with mental health from schizophrenia to anxiety disorder, bipolar disorder and more.

State of wellbeing in APAC in 2023: 1 in 3 hit all-time lows
lululemon By Nikita Mishra

Lululemon’s latest Global Wellbeing report delivers a stark wake-up call: wellbeing remains frozen since peak pandemic, mental health taboos persist even for Gen Z's, and workdays are lost to these struggles.

From humble beginnings to sweaty success, Lululemon's impressive China triumph
campaign china cmo lululemon By Minnie Wang

Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.

Asia-Pacific Power List 2023: Lynn Cheah, Lululemon
apac asia asia pacific cmo lululemon marketing power list By Staff Reporters

Bringing professional experience from luxury to Lululemon, Cheah has been leading the sports fashion brand into another decade in Chinese Mainland to become a must-have apparel and a label for the middle class.

What is the secret sauce behind Lululemon’s popularity in China?
athleisure branding dao insights fashion lululemon marketing retail By Sofia Sayers

The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?

Despite lockdowns, the China sports-fashion industry continues to diversify
lululemon podcast retail sports By Bryce Whitwam

SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.

Lululemon launches 'largest ever' global brand campaign
brand Droga5 global campaign lululemon By Rahul Sachitanand

Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.

Lululemon picks Droga5 as creative AOR
Droga5 lululemon By Alison Weissbrot

The agency will work with the athleisure company to launch a new brand platform.