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sports

Ant International appoints US basketball star Sabrina Ionescu as global ambassador
ai alibaba group ant group kol sports By Staff Reporters

The four-time WNBA All-Star will boost Ant's global footprint and youth appeal beyond Asia.

IMG retires Mailman sports digital marketing brand
img mailman sports sports marketing By Robert Sawatzky

The Asian-based team will continue operations as the backbone of IMG’s global digital business, just as the NBA and other top sports billings return to China.

Why Airwallex takes up sports to challenge B2B marketing norms
airwallex arsenal lando norris mclaren sponsorship sports By Robert Sawatzky

The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.

Dentsu expands global Sports & Entertainment business
canneslions2025 Dentsu entertainment sports By Staff Reporters

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.

Heineken trusts Korean football fans with keys to unmanned bars
activations beer football heineken korea sports By Ad Nut

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

How Asia is redefining football fandom for the digital age: Report
china football mailman sports By Staff Reporters

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

STB partners with NBA to attract fans from the region
basketball coldplay nba singapore tourism board sports stb warner music By Staff Reporters

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

Japan Airlines campaign ropes in Liverpool football stars
airlines football jal japan airlines jellyfish liverpool fc sports By Staff Reporters

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

Is brand sponsorship enough for Asian sports?
branding milo sports sports marketing By Preston Tan

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

What it takes to drive successful sports sponsorship
f1 OMD omg singapore sports By Gina McKinnon

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.

Is it time to leave the fitness cult? Virgin Active thinks so
sports wellness By Staff Reporters

The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.

ID Mobile taps into football transfer deadline by flagging up customer 'signings'
football sports By Marianne Calnan

The campaign was created by Trouble Maker.

Will Olympic glory translate to more brand investment for women's sport?
gender sponsorship sports sports marketing By Matthew Keegan

A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.

How Chinese brands are leveraging sports marketing to go global
alibaba chagee sports sports marketing By Minnie Wang

Chinese brands such as HeyTea, Chagee, and Tecno are joining Alibaba in targeted sponsorships and creative collaborations abroad.

Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
ai alibaba ogilvy sports the work By Ad Nut

The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.

A pivotal summer ahead for sports in Japan
japan mailman marketing sports By Tom Elsden

The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.

Paralympics: Opportunities and lessons for brands
dei sponsorship sports sports marketing By Matthew Keegan

The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.

Toyota set to end $600 million Olympic sponsorship deal
sponsorship sports By Staff Reporters

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

How brands are going for gold at the Paris Olympics
sponsorship sports sports marketing By Matthew Keegan

Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.

Formula 1 Shanghai: A watershed event for brand sponsors
f1 formula one shanghai sports By Gavin Hadley

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.