The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
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basketball
STB partners with NBA to attract fans from the region
basketball
coldplay
nba
singapore tourism board
sports
stb
warner music
Jordan invites local ballers to ‘greatest pickup game’ with Michael Jordan
basketball
jordan
michael jordan
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on a makeshift court in a disused bank.
NBA positions basketball as the uniting factor with Ranveer Singh
basketball
nba
The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.
Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
basketball
jordan
michael jordan
nike
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
The star of this half-time basketball show is…. a cleaning equipment
basketball
japan
nba
nissan
sports
tbwa
TBWA Hakuhodo
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
Hennessy and NBA give tattered basketball court a makeover
alcohol
basketball
hong kong
inspiration station
nba
INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.
Game on: Local v. international sports leagues in Asia
basketball
football
nba
sports
sports marketing
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
Nike & BBH move from stadiums to ‘hyper’ courts
basketball
bbh
google
nike
philippines
Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.
Rakuten signs content and marketing deal with NBA
basketball
ecommerce
nba
rakuten
The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.
Adidas immortalises fans' defeat at hands of NBA star Dwight Howard
adidas
basketball
nba
MANILA - When NBA player Dwight Howard visited the Philippines, Adidas created a one-of-a-kind 'autograph' session for fans.
Chinese sportswear brand Peak signs NBA player Tony Parker
basketball
brand
nba
sports
HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.
NBA All-Star Dwyane Wade lends name to Li Ning brand
basketball
nba
sports
BEIJING - Chinese sportswear company Li-Ning has launched a new athletic footwear and apparel brand named after NBA All-Star and newly appointed Li Ning chief brand officer Dwyane Wade.
Experts rate top sports-marketing opportunities
asia
basketball
formula one
Experts rate some of the region’s popular pastimes on their ability to gain traction.
Broadcasters line up live sports programming around Asia-Pacific
basketball
icc
ASIA-PACIFIC - While broadcasters bid for ICC rights in Australia, SBS will be airing UEFA Euro 2012 down under. Meanwhile, Star Sports has launched a regional racquet programme, and GMA News in the Philippines will broadcast the ASEAN basketball league.
Michael Jordan sues Qiaodan Sports for improper use of name
basketball
michael jordan
sports
BEIJING - A lawsuit has been filed against Qiaodan Sports Company alleging that it deliberately used Michael Jordan's name without his permission in order to mislead Chinese consumers.
