Not your average ad exec: with degrees in astronautics and computer science, Kyoko Yonezawa’s journey proves the creative future isn’t just data and tech—it’s where human insight takes flight.
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TBWA Hakuhodo
Women to Watch 2025: Kyoko Yonezawa, TBWA Hakuhodo
advertising
apac
japan
kyoko yonezawa
leadership
marcomms
media
TBWA Hakuhodo
women to watch
women to watch 2025
TBWA Hakuhodo names new CEO and president
TBWA Hakuhodo
Wataru Uchida takes over TBWA Hakuhodo from Akihiko Imai after his eight-year tenure.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
40 under 40
advertising
apac
leadership
marcomms
media
TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
40 Under 40 2022: Nobuhiro Arai, TBWA Hakuhodo
40 under 40
advertising
apac
japan
leadership
marcomms
media
tbwa
TBWA Hakuhodo
Given the length, breadth and depth of his work and his capabilities as a leader, it is surprising that Arai is not even 40.
The star of this half-time basketball show is…. a cleaning equipment
basketball
japan
nba
nissan
sports
tbwa
TBWA Hakuhodo
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
What TBWA Hakuhodo's Kazoo Sato is looking for on the music jury at Cannes
cannes
cannes lions
music
tbwa
TBWA Hakuhodo
CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.
40 Under 40 2020: Takahiro Hosoda, TBWA Hakuhodo
40 under 40
advertising
apac
leadership
marcomms
media
TBWA Hakuhodo
Believing in, practicing and teaching about disruption has made Takahiro Hosoda one of APAC’s most awarded creatives.
TBWA Hakuhodo makes viruses cute to help kids murder them
japan
TBWA Hakuhodo
The agency cartoon-ifies six deadly pathogens in an effort to help kids understand the need for vigorous hand-washing.
'A woman’s happiness': Confronting a limiting concept in Japan
international womens day
japan
tbwa
TBWA Hakuhodo
The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.
Listen before you speak: an interpreter's advice to creatives
TBWA Hakuhodo
Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.
2019 Cannes contenders: 'Para Pingpong Table' by TBWA Hakuhodo
cannes lions
TBWA Hakuhodo
This rebranding exercise for an athletic association doubled as a platform to help raise interest in under-appreciated para sports.
Don't overlook the Paralympics, and other sporting advice from Advertising Week Asia
brave bison
sports marketing
TBWA Hakuhodo
Advertising Week: Sports-related sessions at this year's event in Tokyo encouraged brands to be open-minded, adaptable, and realistic about the costs involved in effective sponsorship activation.
Ingenious ping pong tables convey the travails of para athletes
TBWA Hakuhodo
A rebranding for the Japan Para Table Tennis Association aims to simultaneously heighten public appreciation for para sports.
Q&A: Selling disruption to a market that hates disruption
japan
TBWA Hakuhodo
How TBWA Hakuhodo's new Disruption Consulting unit plans to help Japanese companies change.
Legal status clear, Airbnb launches first TVC in Japan
japan
TBWA Hakuhodo
A mass media campaign puts the travel company in front of a new audience.
TBWA Hakuhodo invests in an innovation workshop
quantum
TBWA Hakuhodo
The agency hopes to reach new creative people through a partnership with TechShop Japan.
Why a Japanese startup consultant is opening in the US
quantum
sxsw
TBWA Hakuhodo
TBWA Hakuhodo's Quantum hopes to connect more startups to Japanese corporations through an operation in San Francisco.
Behind Takashimaya’s rain-themed yukata project
japan
TBWA Hakuhodo
The department store worked with TBWA Hakuhodo on a project celebrating the poetic side of the rainy season.
Kazoo Sato appointed as Chief Creative Officer of TBWA\HAKUHODO Japan
cco
japan
TBWA Hakuhodo
TOKYO, JAPAN – TUESDAY April 5, 2016 – TBWA\HAKUHODO Japan announced today the promotion of Kazoo Sato to the role of Chief Creative Officer, from Executive Creative Director – a role he held since 2012.
Paul Lee departs TBWA Hakuhodo
tbwa
TBWA Hakuhodo
BEIJING - Paul Lee, CEO of TBWA Hakuhodo China, has moved on after 14 years with TBWA, including 10 with the joint-venture agency he set up.
Why arguments lead to the best work: Hakuhodo
Hakuhodo
TBWA Hakuhodo
SPIKES ASIA - In their session on Friday, creative directors from TBWA Hakuhodo and Hakuhodo Kettle wore the wetsuits from their larger-than-life recent campaign for Quiksilver in an effort to urge brands to to stun their audiences rather than simply produce work that they will “like”.
Nissan transports golfers to the edge with 'X-Treme' tournament
japan
nissan
TBWA Hakuhodo
TOKYO - Nissan has released a short film charting the highlights of its ‘X-Treme Golf Cup’, a promotional event for company’s X-Trail, which was offered as the tournament’s grand prize.
Case Study: United Arrows uses interactive mannequins to engage window shoppers
case study
TBWA Hakuhodo
United Arrows, one of Tokyo's largest apparel stores, has created an interactive mannequin window display which mimics the movements of window shoppers, capturing the attention of media and consumers alike.
TBWA Hakuhodo develops 'off grid' living prototype
nissan
TBWA Hakuhodo
TOKYO – TBWA Hakuhodo has partnered with Nissan, among other companies, to develop a prototype house designed to offer residents a fully “off-grid life”.
TBWA Hakuhodo promotes Iki to COO
TBWA Hakuhodo
TOKYO – TBWA Hakuhodo has promoted Chris Iki to the position of chief operating officer, replacing Luis DeAnda, who is relocating to Los Angeles within the network.
