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music

Coachella: The California music festival-turned ‘marketing mecca’
coachella entertainment heineken music neutrogena Red Bull By Julia Walker

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Why music still matters in modern branding
music quantum sonic branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

AB InBev India moves beyond sponsorships—Betting big on owned festivals
ab in bev alco beverage budweiser experiential marketing gen z lollapalooza music

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Universal pulls music on TikTok amid contract dispute
music tiktok By Lecia Bushak

Universal pulled music from Taylor Swift, Drake and many others after arguing TikTok was not paying them enough or doing enough to protect them from AI

Spotify Wrapped 2023 celebrates real moments with real music
music streaming By Sabrina Sanchez

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.

YouTube unveils strategy to compensate artists for AI-generated music
generative ai music youtube By Staff Reporters

YouTube will work with Universal Music Group, its pioneer partner for the program, to compensate artists.

The new era of social influence: Content beyond human capabilities
ai generative ai marketing music nike By Agalia Tan

From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.

Spotify CEO addresses ‘very complex’ AI-generated music debate
ai generative ai music spotify By Brandon Doerrer

Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.

How trigger marketing helped launch the music careers of stars
music By Matthew Keegan

Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.

How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’
cocacola gaming music By Staff Writer

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.

Are chief music officers the next CMOs?
cmo music By Matthew Keegan

With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?

Hitting the right notes: Music enters the metaverse
music rga spotify By Anthony Baker

The CTO at RGA on trends to consider in the metaverse in order to blur the lines between listener and music creator.

Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad
bear meets eagle on fire music By Ad Nut

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

MassiveMusic to absorb Song Zu in Sydney and Singapore
music By Staff Reporters

The two companies will merge following their acquisition by Songtradr in 2021.

What TBWA Hakuhodo's Kazoo Sato is looking for on the music jury at Cannes
cannes cannes lions music tbwa TBWA Hakuhodo By Robert Sawatzky

CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
coca cola music By Fayola Douglas

The platform connects emerging musical talent including British singer-songwriter Griff.

MassiveMusic acquired by Songtradr
branding music By Staff Reporters

The branding agency adds to what Songtradr calls a comprehensive music offering for brands.

Meet the man trying to stream the Glastonbury spirit
music By Fayola Douglas

The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".

How Spotify mastered marketing to artists
music spotify By Mariah Cooper

Spotify for Artists offers a suite of tools to help creators at every stage of their career.

'Drink yourself to sleep', advises singer of irreverent lullabies
music no ugly wellness By Ad Nut

How do you send troubled Aussies off to dreamland? With profane lullabies and sleep tonics, of course.