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Coachella: The California music festival-turned ‘marketing mecca’

coachella entertainment heineken music neutrogena Red Bull By Julia Walker

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Why music still matters in modern branding

music quantum sonic branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

AB InBev India moves beyond sponsorships—Betting big on owned festivals

ab in bev alco beverage budweiser experiential marketing gen z lollapalooza music

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Universal pulls music on TikTok amid contract dispute

music tiktok By Lecia Bushak

Universal pulled music from Taylor Swift, Drake and many others after arguing TikTok was not paying them enough or doing enough to protect them from AI

Spotify Wrapped 2023 celebrates real moments with real music

music streaming By Sabrina Sanchez

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.

YouTube unveils strategy to compensate artists for AI-generated music

generative ai music youtube By Staff Reporters

YouTube will work with Universal Music Group, its pioneer partner for the program, to compensate artists.

The new era of social influence: Content beyond human capabilities

ai generative ai marketing music nike By Agalia Tan

From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.

Spotify CEO addresses ‘very complex’ AI-generated music debate

ai generative ai music spotify By Brandon Doerrer

Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.

How trigger marketing helped launch the music careers of stars

music By Matthew Keegan

Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.

How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’

cocacola gaming music By Staff Writer

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.

Are chief music officers the next CMOs?

cmo music By Matthew Keegan

With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?

Hitting the right notes: Music enters the metaverse

music rga spotify By Anthony Baker

The CTO at RGA on trends to consider in the metaverse in order to blur the lines between listener and music creator.

Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad

bear meets eagle on fire music By Ad Nut

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

MassiveMusic to absorb Song Zu in Sydney and Singapore

music By Staff Reporters

The two companies will merge following their acquisition by Songtradr in 2021.

What TBWA Hakuhodo's Kazoo Sato is looking for on the music jury at Cannes

cannes cannes lions music tbwa TBWA Hakuhodo By Robert Sawatzky

CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

coca cola music By Fayola Douglas

The platform connects emerging musical talent including British singer-songwriter Griff.

MassiveMusic acquired by Songtradr

branding music By Staff Reporters

The branding agency adds to what Songtradr calls a comprehensive music offering for brands.

Meet the man trying to stream the Glastonbury spirit

music By Fayola Douglas

The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".

How Spotify mastered marketing to artists

music spotify By Mariah Cooper

Spotify for Artists offers a suite of tools to help creators at every stage of their career.

'Drink yourself to sleep', advises singer of irreverent lullabies

music no ugly wellness By Ad Nut

How do you send troubled Aussies off to dreamland? With profane lullabies and sleep tonics, of course.

The secret to better brand collaborations with artists

music By Robert Sawatzky

SPIKES ASIA X CAMPAIGN: Warner Music’s brand partnerships lead and singer-songwriter Nathan Hartono look at how to create win-win scenarios for brands and artists.

Lego partners Universal for AR music video app

lego music By Fayola Douglas

Children can produce and star in videos alongside Lego characters.

Vivaldi's Four Seasons reimagined for 2050 with climate data

climate change inspiration station music By Robert Sawatzky

INSPIRATION STATION: AKQA and Jung von Matt incorporate weather data and forecasting into Vivaldi's renowned score to make the impact of climate change audible for symphonygoers.

Lay’s spreads cheer with pseudo-rap Christmas tune

BBDO BBDO Guerrero music philippines By Ad Nut

In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.

Skip the cheesy jingles with these unique Japanese tunes

inspiration station japan music By Robert Sawatzky

INSPIRATION STATION: Two years in the making, music agency Syn has just released a new collection of modern Japanese music for commercial licensing. Enjoy a sampler.

Beauty brands: You should be scrambling to get in the live music game

beauty music By Oliver McAteer

Fans want marketers to show up and guide their self-care, fashion and beauty journeys, according to a new report by Live Nation.

Mastercard's single is a priceless moment in musical history

mastercard music sonic branding By John Shaw

Is a brand releasing a song really as absurd as it sounds?

'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'

BBDO music spikes spikes asia By Staff Reporters

At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.

Alibaba acquires NetEase import e-commerce platform Kaola for around $2 billion

alibaba baidu music tencent By Staff Reporters

Alibaba will also lead a US$700 million investment in NetEase Cloud Music.

AAMI's geo-targeted ads keep drivers safe via Spotify

aami australia music spotify By Ad Nut

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

Mastercard, Linkin Park and an earworm coming soon to a shop near you

mastercard music By Olivia Parker

The financial services provider has furnished itself with a new 'sonic identity' that it says will help it remain relevant in a world of frictionless payments and conversational commerce.

Music Spikes judge: Advertising cannot operate within an echo chamber

music spikes asia tbwa By Tamon Fujimi

Tamon Fujimi of MassiveMusic Tokyo describes getting his 'groove on' as a judge of the Music category at Spikes Asia.

Sony Music wants to see some headbanging

japan music ogilvy sony By David Blecken

'Make it Metal' tests metal fans'...er...mettle.

Agency life or life passions? Why not both

music pr singapore work By Theodora Lau

Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.

MassiveMusic arrives in Japan

asia japan music By Faaez Samadi

Global music agency opens Tokyo office.

Don't underestimate audio as an ad channel in Asia

music programmatic streaming By DK Tan

Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.

Opportunity knocks in SEA music streaming: McKinsey

advertising asia growth music platforms report spotify streaming By Faaez Samadi

Local services shine in a booming market, but advertisers must innovate to seize the streaming opportunity.

Tuned Global launches free music app for Indonesia

indonesia music spotify streaming By Faaez Samadi

The Nada Kita music streaming app relies on partner brand and advertising investment to offer Indonesian consumers an alternative to Spotify.

Is mobile video killing the importance of sound?

marketing music video By Jonathan Rudd

Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?

Midem marketing competition: Discover the best of creativity in music marketing & advertising

music By Press Release

PARIS - Midem, the leading international B2B event for the music ecosystem, today announces the 10 finalists of the 4th edition of the Midem Marketing Competition, chosen from a record number of submissions.

Spotify partners with Pixels to reach Hong Kong advertisers

advertising hong kong music spotify streaming By Jenny Chan 陳詠欣

HONG KONG - FWD Insurance, Mercedes-Benz, one2free and McDonalds were the first advertisers in the market to sign onto Spotify running ad campaigns and branded playlists, and a new Pixels partnership aims to connect the music streaming service with more local brands.