Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
True
entertainment
Dentsu expands global Sports & Entertainment business
canneslions2025
Dentsu
entertainment
sports
Coachella: The California music festival-turned ‘marketing mecca’
coachella
entertainment
heineken
music
neutrogena
Red Bull
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
How YouTube turbocharges brand-creator partnerships
creator
creator economy
entertainment
google
media
social media
youtube
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
WPP invests in Stability AI to drive brand storytelling
ai
diffusion
entertainment
generation
generative
image
immersive
industry
open
stability
stable
storytelling
wpp
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Zee and SPNI resolve merger disputes in amicable settlement
acquisitions
entertainment
ma
mergers
sony
thebigconsolidation
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
Inside the ‘Deadpool and Wolverine’ marketing bonanza
cinema advertising
entertainment
marketing
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
Mouse Out: As Mickey's copyright expires in 2024, what will the brand do next?
branding
entertainment
media
From next year, Mickey Mouse the legendary rodent, will no longer be owned by Disney. With the chains of IP law beginning to unshackle, what does this mean for the future of the brand's beloved character?
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
advertising
disney
entertainment
netflix
ott
streaming
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Grace Blue launches sports, media & entertainment practice
entertainment
sports
Tim Palmer will lead the practice from London, working closely with colleagues in APAC.
The future of entertainment: Shopping, seamlessness, and content that traverses geography and languages
campaign360
entertainment
shoppertainment
tiktok
Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.
A third of UK consumers would cancel Netflix subscription if it became ad-funded: survey
advertising
entertainment
netflix
ott
streaming
LoopMe research also indicates that password sharing is prevalent among UK consumers.
Netflix has the opportunity to deliver a superb AVOD experience
advertising
entertainment
netflix
ott
streaming
The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.
Cannes Lions: Dentsu Mcgarrybowen Taiwan and Sinyi Realty pick up Entertainment Grand Prix
cannes lions
entertainment
Dove Men+Care and Coca-Cola among gold Lions winners. APAC collects six Entertainment awards, one Entertainment for Music and Entertainment for Sports.
OMG sends sports unit Fuse onto the pitch in APAC
apac
entertainment
omg
omnicom media group
sports
Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
The fandoms marketers need to know about
entertainment
pop culture
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
Entertainment winners: Cannes Lions 2018
entertainment
Cummins & Partners' 'Stop the Horror' and GREYnJ United's 'Friendshit' take home Entertainment Golds for APAC.
Mining a deep content library for marketing
china
entertainment
video
iQIYI entertains 540 million Chinese netizens and demand is growing. With it comes even more integrative entertainment marketing opportunities.
Mobile ads to overtake wired-internet ads by 2019 in China: PwC
china
entertainment
hong kong
media
pwc
Highlight from PwC's Global Entertainment and Media Outlook for 2017 through 2021.
Singapore-based fund to accelerate new content models, media technology
and
entertainment
justin
media
Founders of Aurora Media Capital hope to shake things up in the media and entertainment space.
